As festival season approaches, organisers and sponsors are gearing up for exciting opportunities to engage with fans.
Every aspect of marketing is under scrutiny to prove its worth, and festival sponsorship is no exception. As brands strive to maximise their ROI, robust measurement and analytics become indispensable tools for evaluating the success of sponsorship activations and ensuring a strong return on investment.
📊 Festival organisers can benefit immensely from understanding fan behaviour and engagement patterns. By measuring factors like dwell time on site, engagement with different areas, and interactions with sponsors, they can tailor experiences to enhance attendee satisfaction.
🎉 On the other hand, sponsors need to demonstrate the value of their investment. With sponsorship opportunities at festivals commanding significant sums, sponsors must justify their spending by proving tangible returns. By measuring metrics such as brand exposure, engagement levels, and conversion rates, sponsors can assess the effectiveness of their partnership and optimse future strategies.
#Festivalseason #Eventmarketing #SponsorshipROI
![View organization page for Meshh, a Limelight Platform, graphic]()
Our team led by Andrew Stone down in Australia recently finalised the debrief with Untitled Group for the hugely successful 2023 Beyond The Valley Festival.
Meshh, a Limelight Platform deployed 19 sensors around the venue at locations like Gates, Stages and Partner Activations, measuring such metrics as:
💡Hourly engagements
💡Conversion rates (*passersby to engaged)
💡Dwell times
💡Repeat visitation and more...
These were all layered in amongst other critical data collected at Beyond The Valley Festival and will go into assessing not just the success of last year's efforts, but will now form a baseline for tracking the effectiveness of changes and improvements to the consumer experience at future Untitled Group events.
With BTV now selling out year on year, a quick look at the after movie for this iconic Festival proves exactly why it's the place to be on New Years Eve.
If you would like to discuss how Meshh can help you understand how fans spend their time at your event and demonstrate ROI to key partners, drop us a line at info@meshh.com.
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SaaS product designer proven leader, with 15+ years of uiux design experience. Track record of driving business growth with innovative solutions and helping startups close funding rounds.
1moawesome! Great work team