There's been a lot of discussion about strengthening BCO-carrier relationships, but are we seeing real progress?
Here's a reality check:
Data & tools haven't bridged the gap: Despite new resources, relationships haven't significantly improved, especially for smaller shippers.
Carriers focus on volume: Carriers prioritize larger BCOs with high-volume cargo, offering them deeper access and support.
Trust matters - especially with surcharges: Transparency is key to building trust. Unclear surcharges make BCOs suspicious of pure revenue grabs.
Long-term vs. transactional? Both sides need to decide what they want: a collaborative partnership or an arm's-length, transactional relationship.
The key takeaway?
Clear communication is essential. Recognizing your needs and your counterpart's can help set realistic expectations.