Shipper’s Post

🌏 Southeast Asia's e-commerce sector is booming, projected to surpass $300 billion by 2025. As digital commerce evolves, Meta and Shopee are leading the charge by integrating shopping features into Messenger, starting in Thailand. This initiative positions Meta and Shopee to compete with platforms like TikTok, aiming to boost advertising revenues and user traffic in a region where over 60 million Thais use Facebook, many of whom are frequent Messenger users. This strategic collaboration leverages Shopee's extensive merchant catalogues to enable seamless sales across multiple platforms, enhancing both user experience and business efficiency. Moreover, the integration of Meta’s AI technology and new Live Shopping tools promises to revolutionize customer service and product discovery, particularly through livestreams. These innovations are setting the stage for Thailand to become a center for digital commerce, reflecting the region's growing influence in the global e-commerce landscape. #Ecommerce #DigitalInnovation #SoutheastAsia #TechNews #Meta #Shopee #Thailand https://lnkd.in/eiHPQVsu

Shopee is trying to fend off the challenge that Tiktok poses in Indonesia. With the acquisition of Tokopedia sometime back, Tiktok is betting big on SEA's largest market and is a real challenger to Shopee's leadership position in the market. This capability will eventually be expanded to other Shopee markets. While this isn't a new feature and has already been available in US, making it more mainstream and partnering formally with bigger retailer players could lead to new feature rollouts in the coming months. Youtube on its part is clinging on and trying to compete in the social commerce where Tiktok is strong. The strategies are vastly different though with TikTok focusing on full on shopping while youtube has been working on shoppable content. It's a good time for content creators and the creator commerce ecosystem (human and AI) where more of them will be in-demand. For brand e-com teams, content investments is only going to keep going up and up.

Live shopping, a revolutionary trend reshaping Indonesia's online shopping landscape post-pandemic, combines entertainment, convenience, and social interaction in an interactive e-commerce concept. Indonesia's digitally-savvy population has embraced live shopping, with major players like Shopee Live dominating the market. A Populix survey indicates that live shopping's surge is driven by the fashion sector (85%), followed by beauty (54%) and lifestyle (41%). Shopee Live holds a commanding 74% market share, followed by TikTok Live (20%), Tokopedia Play (10%), and LazLive (9%). The simplicity of live shopping appeals to sellers, offering a more accessible and efficient method compared to traditional e-commerce platforms, especially beneficial for local MSMEs. But the question is, will the rise of Live Commerce actually get rid of traditional eCommerce? Read more about how it impacted the industry on Askpert!  https://lnkd.in/gcMKyrym #Askpertid #Askpert #Digital #Technology #Ecommerce #Commercial #Platform #Trend #LiveShopping #Shopping #Indonesia #Local #Shopee #Tokopedia

📲🔬 **Unleashing the Tech Within: How TikTok, Shopee, and Lazada Power Up LiveCommerce** 💻⚡ When it comes to LiveCommerce, platforms like TikTok, Shopee, and Lazada are leading the charge. But have you ever wondered about the technology fuelling these giants? Chalk it up to a robust blend of modern tech wonders that revamp the shopping experience! 🎬🛍️ 1️⃣ **Real-time Streaming:** These platforms utilize high-functioning Content Delivery Networks (CDNs) to enable the real-time transmission of live videos. Quick buffering times, high streaming quality, and low lag make for a seamless interaction between sellers and buyers. 📹⏱️ 2️⃣ **Interactive Engagement:** Technologies facilitating real-time chats, emojis, likes, shares, and real-time feedback bring in the essential 'live' factor. It's not just a broadcast, it's a two-way conversation! 💬💫 3️⃣ **Integrated Ecommerce Backend:** These platforms have seamlessly integrated their existing e-commerce systems with their live streams. You can directly add items to your cart and check out during the live session. Shopping has never been this immediate! 🛒🏁 4️⃣ **AI & Machine Learning:** AI-powered product recommendations and automatic alerts for upcoming streams matching viewer interests, taste, and buying history are employed. Because what's better than a personalized shop assistant? An algorithmically trained one! 🤖💼 5️⃣ **Robust Analytics:** Data is king. Real-time analytics track viewing behaviors, viewer demographics, sales conversions, and more, providing hosts with valuable feedback for optimizing future streams. 📊👑 Platforms like TikTok, Shopee and Lazada have effectively harnessed these technologies to build an immersive LiveCommerce environment that reshapes online shopping. How do you view the deployment of LiveCommerce technology on these platforms? Any particular feature that impresses you the most or raises curiosity? Drop your thoughts below👇. Thinking of hopping on the LiveCommerce train for your business? Enquire about our livestreaming ecommerce services, and let's chart a successful journey together in this futuristic tech landscape. 🚀📈 #LiveCommerce #EcommercePlatforms #DigitalInnovation #Technology

🚀 Mastering Live Shopping on Shopee: Your Guide to Success! 🚀 Are you ready to take your e-commerce game to the next level with Shopee’s live shopping feature? Here’s how you can stand out and boost your sales! Know Your Audience 🔍 Understand who your customers are. Tailor your content to their interests and needs. Engage with them by responding to comments and creating a conversation. Plan Your Content 📅 A well-structured plan is key! Schedule your live sessions at times when your audience is most active. Highlight popular products, showcase new arrivals, and include exclusive deals. Create a Compelling Presentation 🎤 Your presentation should be vibrant and engaging. Use high-quality visuals, demonstrate products effectively, and keep the energy up to maintain viewer interest. A charismatic host can make all the difference! Leverage Interactive Features 🎉 Utilize Shopee’s interactive tools like polls, Q&A sessions, and special offers to keep viewers engaged. This interaction boosts the likelihood of conversions! Promote Your Live Session 📣 Use all available channels to promote your live shopping event – social media, email newsletters, and Shopee’s in-app promotions. The more visibility, the better! Analyze and Adapt 📊 After each session, review the performance metrics. What worked well? What didn’t? Use this data to refine your strategy and enhance future live shopping experiences. Ready to boost your sales and connect with your customers in a whole new way? Start your live shopping journey on Shopee today! 🌟 #ShopeeLiveShopping #EcommerceTips #SellOnShopee #LiveShoppingSuccess #OnlineRetail

When two trends inspire one awesome product innovation that enhances consumer experience: 1. Business messaging is the next era of customer engagement, with 78% of Thai and 79% of Vietnamese online adults messaging with a business at least once a week. 2. Online shopping platforms aka Retail Media Networks (RMNs), like Shopee, are also reshaping the future of shopping experiences and advertising in Southeast Asia. To bring these two trends together, Meta and Shopee have partnered to provide an enhanced shopping experience for consumers in SEA via Messenger. Businesses can now showcase their products on Facebook and Instagram, and provide a frictionless journey with ads that click to Messenger, leading through Shopee-powered shopping features to browse products, view details, initiate and conclude the order directly within Messenger. Learn more about this exciting opportunity here: https://lnkd.in/dZxfjgeh Look for more to come as I work with IAB Southeast Asia and India council to surface an in depth study on how integrated media strategies like combining social with RMNs can work better together to drive growth for businesses.

🚨 WARNING: SHOPEE TIGHTENS POLICY ON OFF-PLATFORM TRANSACTION NAVIGATION! 🚨 Recently, Shopee has begun to tighten control over off-platform transaction navigation. This is causing significant concern within the seller community. Let's explore and learn how to avoid this! 🧐 🔍 What is off-platform transaction navigation? - It occurs when sellers intentionally include contact information such as phone numbers, social media accounts, etc., in their Shopee shop communication channels. - Purpose: to have customers contact them directly and transact outside Shopee to avoid platform transaction fees. - Consequences: products or even the entire shop could be locked! 😱 👨💼 So how can you avoid this? - Review all product images, shop banners, product descriptions, automated messages, or livestream covers to ensure they do not contain any contact information such as phone numbers, Facebook, Zalo, QR codes with contact details, etc. Although it may be challenging initially, complying with the policy will keep your shop safe without the worry of being locked! See more details at the link below. 👇 Need further advice? Leave a comment below or contact Lameco for support. 👌 #ShopeePolicy #EcommerceTips #LamecoAdvice #OnlineSelling #ShopeeVietnam

📱💡 Douyin eCommerce: Revolutionizing Retail in the Digital Age 🛍️🚀 In the rapidly evolving landscape of digital commerce, Douyin has carved out a significant niche, transforming how brands connect with consumers in China. As the domestic version of TikTok, Douyin goes beyond entertainment, offering a robust eCommerce platform that integrates seamless shopping experiences directly into short-form video content. Why It Matters: 🚩 Engagement: With its highly engaging content format, Douyin captures the attention of millions, offering brands a captive audience ready to explore and purchase. 🚩 Innovation: Leveraging AR, AI, and live streaming, Douyin provides innovative ways for brands to showcase products, creating interactive and immersive shopping experiences. 🚩 Market Reach: Access to China's vast consumer market through social commerce opens up unparalleled opportunities for both local and international brands. Douyin's eCommerce platform is not just a sales channel; it's a paradigm shift in how we think about retail in the social media age. By blending entertainment with instant purchasing capabilities, Douyin is setting new standards for the future of shopping. For brands looking to expand their reach in China, understanding and leveraging Douyin's unique ecosystem is becoming increasingly essential. The platform offers a glimpse into the future of global eCommerce, where engagement and experience reign supreme. #DouyinEcommerce #DigitalCommerce #RetailInnovation #SocialCommerce #FutureOfShopping #s39digital

Exploring Douyin’s Potential for Global Brands 🌏✨ Douyin isn’t just TikTok’s sibling; it’s a powerhouse in China’s digital realm. With its vast user base, Douyin offers unparalleled opportunities for brands aiming to make a mark in the Chinese market. It’s more than entertainment - it’s a platform for innovative marketing, rich consumer insights, and integrated e-commerce. Why consider Douyin for your brand? 🚀 • Access to millions of potential customers • Creative and engaging marketing tools • Direct insights into consumer behavior • E-commerce functionalities right within the app Embracing Douyin could be your next strategic move to win the Chinese market. Let’s dive in! #Douyin #DigitalMarketing #BusinessGrowth #Innovation #S39digital

🔥 "The threat is real" - Momentum Works report, highlighting TikTok Shop's significant impact on Shopee's growth potential. 🛍️ TikTok Shop is making significant strides in Southeast Asia's e-commerce market, rapidly closing the gap with leading player Shopee. Its GMV nearly quadrupled in 2023, reaching US$16.3 billion. However, TikTok Shop faces challenges including reduced subsidies, stricter regulations, and competition from Shopee's aggressive investment in livestreaming and video. 🤔 Will it successfully transition from a live commerce platform to a more robust marketplace, or will regulatory hurdles and competition stifle its growth?