Shirin Behzadi’s Post

Exciting news! The final part of my three-part series is now live in Franchising Magazine USA. This article dives into operations, marketing, and leadership development—essential for any franchisee looking to achieve long-term success. I'm grateful to Vikki Bradbury and her team at Franchising Magazine USA for sharing these valuable insights from my new book, 𝒀𝒐𝒖𝒓 𝑮𝒖𝒊𝒅𝒆 𝒕𝒐 90-𝑫𝒂𝒚 𝑺𝒖𝒄𝒄𝒆𝒔𝒔. Want the full roadmap to franchise success? Click the link in the comments to order your copy on Amazon! #94XMovement #FranchiseSuccess #Leadership #MarketingStrategy #Franchising #Franchisee #SmallBusinessOwner

"I need to be passionate about the product to own the business." I hear this a lot but passion for the product/ service is not the most important factor when it comes to finding the right franchise. People get into franchises for the proven pathways to success. Your passion should be for business growth and leadership. A solid system with strong financial opportunity that aligns with your skillsets and goals will beat out personal interest in the product/ service every time. ---------- Be sure to follow for more franchising insight. To explore if franchise ownership makes sense for you, schedule a call at the link below. #Franchising #ThePerfectFranchise #BusinessGrowth #Leadership

The Unsung Hero: Why Leadership is Key in Franchising Franchises often conjure up images of proven systems and established brands. But behind the scenes, a crucial ingredient propels success: leadership. Strong leadership at every level is the glue that binds a franchise system. Here's why it matters: #FRANCHISE #BUSINESSTIPS

Continuous improvement is not just a business strategy; it's a leadership philosophy. Franchise leaders should champion a mindset of continuous learning and improvement. Whether it's refining processes or adapting to market trends, the commitment to progress is what propels franchises forward. #continuousimprovement #franchising #leadershipcoaching #franchiseleadership #franchisegrowth

I get asked all the time, "Should I franchise my business?" (I literally even save about 45 minutes per week on my calendar to have these conversations with folks) It’s a big decision, and while there's a lot to consider, here are 3 quick questions to start with (then get ready for a million more): What kind of business do you want to run? Frontline operations or backend leadership? What is your team great at today—and what skills will they need tomorrow for either path? Do you have the support: capital, people, and tech, to handle franchising? Franchising is a rewarding path, but it requires the right foundation (and support for growth). #franchising #smb

Building an exceptional franchise is contingent upon on a few key tenets. The franchisee comes first - prioritizing support and care for the franchise partners means they will take great care of their teams and clients. Transparency and authenticity - while franchising leans on legal agreements, policies and process, success is predacated on healthy relationships founded on transparency and authenticity. Selective recruitment - carefully selecting the support team at the head office and equally as important, selecting franchise partners who are aligned with the brand’s core values is paramount. Innovation - The legal system, technology, and franchising in general are changing rapidly and require franchisors to innovate and manage the change carefully. Franchise systems are complex puzzles of people, process and systems. We can simplify that by being extremely clear on our core values and purpose. Join me on the journey… follow me for more insights on #leadership, #franchising and #culture.

One of our franchises was recently awarded an $800k annual contract for a parking lot shuttle. But there were some logistical and supply chain challenges to overcome... On the initial phone call to kick off the project, we took a very consultative approach and educated the agency on what the challenges were. Following our core values, we were extremely transparent and honest about the situation. As a result, the agency decided to withdraw the contract, modify the bid to reflect what we discussed and have all companies resubmit. We stand the chance to lose the bid the second time, but we can rest assured that we took the right approach in staying true to who we are. What are your thoughts on the approach? #franchise #leadership

Are you considering starting a business under an established brand? It's important to understand the differences between franchising and dealership. While both involve selling products or services under a larger brand, they differ in ownership structure, control, product offering, brand support, and contractual relationship. Dealerships are often independent entities selling products from a specific manufacturer, with more autonomy. On the other hand, franchise businesses operate under a contract with the franchisor, adhering to set standards and receiving comprehensive support. Success in both franchise and dealership businesses requires a strong brand, proven business model, comprehensive training and support, exclusive territories, economies of scale, marketing assistance, operational guidance, flexibility, dedication, and community engagement. These elements are key to driving success for both franchisors and franchisees. Whether you choose franchising or dealership, make sure to weigh the pros and cons and choose the option that aligns with your goals and values. #franchising #dealership #successfulbusiness #leadership #franchiseIndia

Introducing Franchise Fractionals 🚀 We are thrilled to announce the launch of Franchise Fractionals, a visionary network created to revolutionize how brands connect with franchise expertise. At the heart of our mission is a commitment to being the premier one-stop-shop for brands seeking to leverage the unparalleled experience of franchise executives, combined with the adaptability and innovation of contract work. Why Franchise Fractionals? 🕶 Experience Meets Flexibility: We offer direct access to seasoned franchise executives who are ready to deliver strategic insights and hands-on guidance, all on a flexible contract basis. This model ensures your brand can scale expertise up or down as needed, aligning perfectly with your unique challenges and opportunities. 🤝 Comprehensive Support for Executives: Beyond connecting brands with top-tier talent, we provide a robust support system for fractional executives. Our platform offers resources and a community designed to empower executives to thrive in this dynamic role. 🙌 Building a Vibrant Community: Franchise Fractionals is more than a network; it's a community where brands and executives grow together. Through shared experiences, collective wisdom, and mutual support, we're building an ecosystem where everyone benefits. Welcome to Franchise Fractionals—where expertise meets flexibility. Ready to bring franchising expertise to your brand? Let us know! #franchise #leadership #fractional #fractionalleadership #fractionalcmo #fractionalexecutive #fractionalcoo #franchising

𝐅𝐫𝐚𝐧𝐜𝐡𝐨𝐥𝐨𝐠𝐲 𝐖𝐞𝐛𝐢𝐧𝐚𝐫 𝐑𝐞𝐜𝐚𝐩: 𝐒𝐨𝐥𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐌𝐲𝐬𝐭𝐞𝐫𝐢𝐞𝐬 𝐨𝐟 𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐢𝐧𝐠 - 𝐏𝐚𝐫𝐭 𝟐 What a brilliant webinar we had this week. It was an excellent insightful session where Stuart Lee QFP and Graeme McKinnon discussed key strategies for overcoming challenges in franchising. Here are just a few of the key takeaways: 𝘍𝘳𝘢𝘯𝘤𝘩𝘪𝘴𝘦 𝘙𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺: It's about finding the right fit, not just closing a deal. 𝘚𝘶𝘱𝘱𝘰𝘳𝘵 𝘚𝘺𝘴𝘵𝘦𝘮𝘴 𝘢𝘴 𝘐𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵𝘴: Tailored Support: Investing in adaptive, long-term support pays off for both franchisors and franchisees. 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘪𝘯 𝘔𝘦𝘦𝘵𝘪𝘯𝘨 𝘌𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴: Franchisors should be aware of "glass ceiling" situations where franchisees meet personal earnings goals, causing misalignment with franchisor expectations. 𝘍𝘳𝘢𝘯𝘤𝘩𝘪𝘴𝘦𝘦 𝘗𝘳𝘰𝘧𝘪𝘭𝘦𝘴 𝘢𝘯𝘥 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘪𝘰𝘯: The need to understand diverse franchisee profiles and avoid a one-size-fits-all approach was noted. 𝘗𝘦𝘦𝘳 𝘢𝘯𝘥 𝘐𝘯𝘧𝘰𝘳𝘮𝘢𝘭 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵: Informal peer interaction can offer authentic insights into a person's fit with the franchise culture. Over the coming weeks, we will bring you more insights into what actions will help you achieve the above. #FranchiseBusiness #FranchisorSuccess #FranchiseMentoring #FranchiseCoaching #FranchiseGrowth #FranchiseSuccess #Leadership #FranchiseSupport