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The theme for the BAUM brand is "Coexist with Trees." Since 2021, BAUM has been conducting annual tree-planting activities at the BAUM Oak Forest in Iwate Prefecture, Japan, with the intent of planting the oak trees. In May, BAUM held a tree-planting ceremony and the first hinoki (Japanese cypress) tree-planting activity at the BAUM Hinoki Forest in Niihama City, Ehime Prefecture, with Niihama City and Sumitomo Forestry Co., Ltd. Some of the saplings that will be planted are grown in the stores. The group visited the Motoyama Tree Seedling Center (Nagaoka-gun, Kochi Prefecture) the day before to see how hinoki saplings grow and develop. The participants planted the saplings that had been carefully nurtured in BAUM stores and replaced those with saplings that will be grown hereafter in the stores. The day was blessed with fine weather, humid but sunny. Participants carefully placed saplings in the holes, covered them with soil, and stepped around them to plant a total of 600 saplings. BAUM Global Brand Unit Deputy Group Manager Azusa Caremel (the seventh photo) said,"Planting the trees in the BAUM Hinoki Forest following the BAUM Oak Forest has enabled us to create a sustainable cycle that will lead to the future, not only for our packaging purposes, but also for product ingredients. We are all very happy to have taken the first step in the action towards the circulation of tree-derived 'Hinoki Water' ingredients." 「樹木との共生」をテーマに掲げているブランド「BAUM」では、2021年より岩手県の「BAUMオークの森」で毎年オーク(ナラ)の植樹活動を実施しています。 この5月、愛媛県新居浜市の「BAUMひのきの森」にて、愛媛県新居浜市と住友林業株式会社とともに、植樹式と第1回ひのきの植樹活動を行いました。 植樹される苗木の一部は、店頭で育成されています。今回の植樹前日には「本山樹木育苗センター」(高知県長岡郡)を訪れ、店頭で大切に育ててきた苗木と、これから店頭で育てる苗木の植え替え作業を行いました。 植樹当日は天候に恵まれ、汗ばむような陽気に。参加者は苗木を丁寧に穴にいれ、土をかけて周りを踏みしめるという作業を行い、合計600本の苗木を植えました。 BAUMグローバルブランドユニット グループマネージャー代理のカレメル 梓(画像7枚目)は「『BAUMオークの森』に続く『BAUMひのきの森』での植樹活動によって、パッケージに加え中味成分も、未来へ繋ぐサステナブルな循環を生み出す取り組みが実現しました。樹木由来成分『ひのき水』の循環ストーリーの第一歩を踏み出すことができたことに対する喜びを一同実感することができました」と語りました。 ▼「BAUMひのきの森」について詳しくはこちら https://lnkd.in/g2bpT44C #BAUM #forestconservationact #森林保全

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It's inspiring to see BAUM's commitment to sustainability through their annual tree-planting activities. 

Apoorva Maheshwari

Head of Marketing, India

3mo

'Coexist with Trees' is probably the nicest brand theme I've come across in a while. Also, utterly gorgeous product packaging.

JoAnna Baum

Principal Interior Designer

3mo

I especially love this! 😍

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