Shipping is the 2nd largest expense for eCommerce retailers. Yet it is often an ignored aspect of business. When you ship a package to a customer, the moment they receive it is the first physical touchpoint you have with them. This shipping experience will decide if they return to shop with you again. This very moment is your opportunity to delight the customer and make them come back soon. It is time to stop viewing shipping as a cost center and start using it as a competitive advantage for you. Here are the top 5 strategies to convert your shipping experience into a competitive brand advantage: » Transparent and fair delivery dates and shipping costs » Branded and optimized packaging » Friendly return policies » Regular delivery updates on customer's preferred channel » Free shipping along with faster paid shipping options Which of these is your favorite one? Any strategies I missed that you'd add? #eCommerce #Shipping #ShippingSolutions #eCommerceSolutions #Shopify #ShopifyPlus #Magento #BigCommerce #AdobeCommerce #SFCC #CommerceTools
The unboxing moment really is your brand's first handshake with the customer—making it crucial to get it right. I'm a big fan of branded packaging that not only protects but also impresses.
Did we forget the magic of surprise gifts?
Great advice!
Optimizing shipping and checkout experience for Shopify brands | Shipping Rate Management | eCommerce Shipping | Checkout Optimization
7moAny guesses on what's the largest expense for online retailers? Wrong answers only. 😉