Shogun’s Post

All great points! Merch has always struck me as a “walking billboard,” or a mobile form of word-of-mouth marketing. Every piece promotes the brand and also signals alignment with the values or communities the people who wear it represent. Merch can turn consumers into brand ambassadors by blending loyalty with organic visibility, making it one of the most effective forms of strategic, modern marketing in my eyes. I’ve always thought (especially in markets that heavily limit marketing) that brands should offer merch at cost or even a slight loss, and view it as a marketing cost that pays dividends over the long run rather than charging large markups. Especially to loyal consumers at the least!

Missed opportunities for cannabis brands often lie in merchandising. While branded apparel and accessories aren’t always about revenue, they’re powerful marketing tools. Here’s why merchandising matters for cannabis brands: 1️⃣ Capture Customer Data Instead of dispensaries controlling customer info, offer discounts on merch to collect data directly from customers. 2️⃣ Streamline Budtender Swag Forget handing out random t-shirts. Use an online platform to let budtenders pick swag that suits them, with free or discounted options. 3️⃣ Advertise Compliantly on Social Media Selling merch via a separate site allows you to advertise on platforms like Instagram, avoiding cannabis restrictions while still driving traffic. 4️⃣ Expand Brand Awareness With nationwide merch sales, your brand can grow beyond your local market, allowing customers to rep your brand wherever they are. --- Building an online merch store is simpler than you think. We offer a solution to guide you through every step. Thoughts on merchandising? Have you considered it but hit roadblocks? Comment or DM to explore our solutions!

Nobody cares as much about your brand as you. 💼 No doubt you know where your product lives in-store, but what about online on retailer websites? 🛒 If I were a brand owner of a product in the Personal Care category at Chemist Warehouse, I'd be asking why my brand category isn’t shown under the “All Categories” tab on the CW homepage. 🤔 You wouldn’t let this slide in-store, so why online? Your digital presence deserves the same level of attention and precision as your physical shelf space. 📈 #retailmedia #onlinestrategy #digitalpresence #brandvisibility #ecommerce Buckled Up

In today's competitive eCommerce market, its crucial to differentiate your brand. One powerful way to do this is by creating limited-edition branded mailing bags. Imagine the impact of a bespoke branded mailing bag arriving at your customer's door during key seasonal events like Black Friday or Christmas! 😍 We did just that for Rydale Clothing 👇 With strategic planning, you can turn your packaging into a memorable part of your customers experience. Don't just deliver products, deliver joy, exclusivity, and your brands unique story. This is just one of the ways you can boost your brands awareness using branded mailing bags. Find out more ways in our latest blog post: https://buff.ly/4eo7XZF #ecommerce #packagingdesign #limitededition #brandedmailingbags

The other day, my mum told me about a makeup brand she found online. She loved the product but felt unsure about buying it without trying it first. At first, it seemed the brand was only available online. But a quick Google search showed it was sold in several physical stores, including big ones like Sephora. When I told her, she said: "The website should show this." And she was right. Even though "Where to Buy" pages aren’t a new strategy, that’s when I realized just how essential they are. So, if you run an online business and your products are sold in retail stores, create and prioritize a "Where to Buy" or "Store Locations" page and optimize it for organic search. A simple "Buy Now" button that helps customers find their preferred retailer can make all the difference. 💡 In a world where 51% prefer to shop online (Big Commerce data), this move can drive more sales and ensure your customers never leave without what they came for.

Take your beauty brand to the next level with Cosmetic Answers. From webstore management to order fulfillment, we've got the tools to help you thrive in the digital age. Let's enhance your online presence together. 🖥️📦 #DigitalBeauty #CosmeticAnswers

From 30% to 80% compliance—what’s the secret? A national greeting card brand faced major challenges with in-store promotional compliance, from bent products to misplaced displays. After partnering with Wiser, they uncovered key gaps, deployed mystery shoppers, and transformed compliance from 30% to over 80% in just weeks. The impact? ✅ Real-time visibility into retail execution ✅ Improved promotional ROI ✅ Accurate, actionable data to drive decisions Want to know how they did it—and how your brand can too? 👉 https://lnkd.in/e2GWzjrm #RetailExecution #PromotionalCompliance #RetailIntelligence

From 30% to 80% compliance—what’s the secret? A national greeting card brand faced major challenges with in-store promotional compliance, from bent products to misplaced displays. After partnering with Wiser, they uncovered key gaps, deployed mystery shoppers, and transformed compliance from 30% to over 80% in just weeks. The impact? ✅ Real-time visibility into retail execution ✅ Improved promotional ROI ✅ Accurate, actionable data to drive decisions Want to know how they did it—and how your brand can too? 👉 https://lnkd.in/e2GWzjrm #RetailExecution #PromotionalCompliance #RetailIntelligence

🎉 Welcome to the New All In One Merchandise UK LinkedIn Page! 🎉 Hello, everyone! We are delighted to relaunch our official LinkedIn page for All In One Merchandise UK. Unfortunately, our previous page was hacked, and despite our best efforts, we were unable to recover it. However, we’re back – stronger, more secure, and ready to reconnect with all of you! As one of the UK’s leading providers of branded and bespoke promotional merchandise, we’re dedicated to helping businesses leave a lasting impression with top-quality, personalised products. From sustainable, eco-friendly items to bespoke packaging solutions, we offer everything you need to promote your brand with creativity and impact. On this page, we’ll be sharing company updates, client success stories, industry trends, and insights into how promotional merchandise can take your business to the next level. Be sure to follow us and stay up to date with all the latest! We’d also like to take a moment to thank our loyal clients, partners, and supporters who have continued to stand by us. Your trust and encouragement mean so much to us, and we’re excited to continue delivering exceptional branding solutions for you. If you’ve worked with us before, we’d love to hear from you – please do share your thoughts or experiences in the comments! Let’s rebuild this community together and look forward to creating more amazing branding moments. 💬 Have a question or need advice on branded merchandise? Don’t hesitate to get in touch – we’re here to help! #AllInOneMerchandise #WelcomeBack #PromotionalMerchandise #BrandingSolutions #FreshStart

Navigating the marketing minefield – trade mark blow-ups in gift card ads and lotteries! 💳 Well-known brands are particularly vulnerable to exploitation in gift card ads and lotteries. For example: “Play online roulette to win a 10,000 EUR CHANEL gift card.” Problematic? Or how about a coffee shop offering a chance to win a FINNKINO gift card? Acceptable? 💳 A recent seminar (IPR University Center) covered a case on referential use, where third-party services offered a chance to win a ZARA gift card. The key issue was whether the trade mark holder could prevent this use, claiming infringement. The ad featured the gift card as well as ZARA logo, with no business relationship between the parties involved. In a decision (C-361/22), the European Court of Justice addressed the question. In brief, it had to be determined whether the use of the ZARA-logo was necessary to indicate the intended purpose of the service. A similar issue was addressed in the earlier Gillette case (C-228/03) in relation to goods, where it was ultimately ruled by the Finnish Supreme Court acceptable to use a sticker on packaging stating that Gillette handles were compatible with the blade. However, in the ZARA case, the national court (Spain) ultimately found that the use illustrated in a gift card ad was not necessary. The court also assessed whether the use adhered to honest commercial practices and concluded that the ad involved an unlawful transfer of ZARA’s trade mark image and the exploitation of its reputed character. So – to avoid legal pitfalls ➡️ ensure that any use of a trade mark in promotions is necessary to indicate the good’s or service’s purpose and complies with honest commercial practices. Always be transparent and avoid implying any problematic endorsement or affiliation with a well-known brand or its reputed character unless authorised. #marketing #trademark #brand