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From luxury golf to pet care, here are 5 interesting developments in the Chinese market you need to know about. [CLICK TO READ MORE 👇] 🔥 THIS WEEK'S CHINA IN BRIEF FROM <PEOPLE'S PARK> 1️⃣ Mark & Lona Opens First China Golf Showroom 2️⃣ Freshhippo Founder Launches Pet Grocery Chain 3️⃣ Domino's Hits 1000 Stores After 27 Years 4️⃣ China's Senior Market to Hit 700B USD 5️⃣ Disney+ Teams Up With Chinese Social Media 📱 Read the full UPDATES here: https://lnkd.in/giDv7WzV 🔔 Want to keep receiving our weekly briefing about everything China? Subscribe to <People's Park> now: https://lnkd.in/gYCGi8sd #ChinaBusiness #ConsumerTrends #RetailInnovation #GlobalBusiness #MarketInsights #BusinessStrategy #AsianMarkets #BusinessGrowth #ConsumerBehavior #MarketExpansion

In some communities, like Aspen, Vail (and some might even say Palisades), it's not as much about the snow and the skiing as it is about being seen on the scene. Wanna hire influencers to infiltrate your snazzy local ski scene and then sell goods covered in images of that scene? Or might that be some form of unfair competition/trademark infringement of the resort's IP? Perfect Moment tested out this move with Aspen Skiing Co's exclusive AspenX Beach Club and landed on the hardpack instead of in a foam pit! Aspen sued Perfect Moment in December 2023, alleging that its recognizable terrain, lifts, and event spaces function as trademarks. Perfect Moment alleged Aspen's recognizable terrain, lifts, and event spaces show Aspen as a geographic location and thus its uses were non-infringing. Aspen claimed Perfect Moment intentionally and falsely associated with Aspen's resorts, trademarks, and iconic AspenX Beach Club experience. Perfect Moment claimed Aspen leases its land from the USFS and thus doesn't own TMs in the topography, and thus lacked the requisite standing (right to file a lawsuit) for infringement of property it did not own. What did the court think? We'll never know! (Bummer!) The Parties agreed to dismiss the lawsuit on September 10, with each side paying their own legal and attorney fees. What do I think? Aspen could easily have a license to use and enforce any TMs the USFS may own in the iconic Aspen ski resort landscape. Aspen certainly owns TM rights in the name of its club, but whether it owns any IP rights in the images of its Club is questionable. I'm also curious if all the people depicted in the jacket in the article below are paid influencers who signed releases, or if there are any unsuspecting AspenX Beach Club attendees with right of publicity claims based on the unauthorized commercial use of their images on this jacket. What do you think?

🚤 Safety doesn't have to be scary! In our latest A100 article, Gail R. Kulp, M.Ed, CAE of the Sea Tow Foundation shares how their National Boating Safety Awards are breaking down barriers in the boating industry. Discover how they're proving that safety and sales can go hand-in-hand. 👉 Read the A100 article here: https://loom.ly/3u_pKKc 👉 And take a deeper dive into the story here: https://loom.ly/sYkXKsg

Check out the recent blog in The Association 100!

Surf lifesaving is as Australian as vegemite ! 𝐒𝐮𝐫𝐟 𝐥𝐢𝐟𝐞𝐬𝐚𝐯𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬? 𝐓𝐡𝐢𝐬 𝐛𝐫𝐨𝐤𝐞𝐫 𝐬𝐚𝐲𝐬 𝐢𝐭’𝐬 𝐧𝐨 𝐩𝐢𝐩𝐞 𝐝𝐫𝐞𝐚𝐦. Shaw and Partners co-chief executive Earl Evans is behind a major push to make competitive surf lifesaving part of the Brisbane 2032 Olympic Games, injecting millions of dollars into supporting surf sports competitions and athletes. Mr Evans’ wealth management firm spends about 1 per cent of annual turnover – or $2.5 million – on supporting sports where its funding can supercharge growth, a decision he says has nothing to do with economic outcomes. The firm has invested more than $5 million in surf sports over the past five years. Last Friday, Shaw and Partners replaced Nutri-Grain as the naming rights holder of Australia’s Iron Series, the competition administered by Surf Life Saving Australia. The three-year deal comes with a $400,000 annual prize and includes a dramatic format change from a points-based competition to an elimination-style event. Mr Evans said the investment is part of a bigger plan to get surf lifesaving on the agenda for Brisbane 2032. Read full article here: https://lnkd.in/gK2XApxT

Be careful playing with 🔥. You might accidentally light a fuse. That’s what happened when I said “Hey, Josh Cross, we have some of the most perfect cycling in the world right here, and nobody’s telling that story.” “You want to do a cycling event?,” he asked. “Absolutely not!” (And I absolutely meant it!) And that’s how “America’s 4th-Hardest, Cow-Themed Gravel Ride In A California Wine Region … That’s Not Called Sonoma or Napa” was born. That comment led to a story, which led to some meetings, which led to a mission, which led to a pitch deck, which led to 20 more versions of that pitch deck, which led to lots more meetings, which led to our first sponsor, which led to building a team, which led to lots of community building, which led to a weekend of smiles. Now in its 3rd year, The Bovine Classic is on trend for its biggest year yet with a 20% increase in ridership and selling out once again. If that doesn’t happen, whatevs. I’m not fretting the outcome. As long as we fulfill our business and emotional mission a bit better than last year, our team will be stoked. - Create a world class ride with the best run guest experience around. - Be a platform for local brands to meet visiting gravel cyclists - Connect local ranching community with the endurance cycling community - Support meaningful local charity - Be the reason people bring out the best in themselves and others To date, The Bovine has hosted riders from 15 nationalities, 16 states, and 130 cities. We’ve been lucky AND persistent to attract great partners like: Travel Paso, Visit Atascadero, SRAM, LLC, GU Energy Labs, Firestone Walker, Justin Wines, Cast Management, and many others. Putting my coach hat on for a moment, if you are struggling in getting started or feeling friction in what you want to do, here are a few tips: 1. Build a vision and then work backwards. 2. Tell a good story that YOU believe first. If you don’t believe, nobody else will. 3. Have a mission, stay on mission. 4. Risk won’t kill you. It’ll be uncomfortable, but the growth is worth the sleepless moments. 5. You’re not alone… if you allow yourself to ask for help and collaborate. 5. Stay. Out. Of. The. Result Mindset. Go start some fires. The Bovine Is Coming. ¡Viva Bovine! Bryoncé

Unveiling the Power of Beach Flags: Elevating Brand Presence and Visibility 🏖️🚩 Hey LinkedIn fam! Today, we’re diving into the world of beach flags and why they’re an absolute game-changer for businesses looking to make a splash in their marketing strategy. Check out our video to learn more! #BeachFlags #BrandVisibility #MarketingStrategy #BusinessTips #CreativeAdvertising #LinkedInVideo #BeachLife 🌊👀

I recently shared my expertise with RadarOnline, diving into Meghan Markle’s ambitious brand-building journey and the challenges she’s faced. Matt offers a candid breakdown of how Markle's "penthouse" dreams may have lacked the solid foundation necessary for long-term success. Whether you’re a public figure or a brand, having a clear, strategic foundation is key to thriving in today’s competitive landscape. Read the full story to uncover my take on how branding missteps can affect even the most well-known names. https://lnkd.in/e5U7pWEg

Do you Turkey Trot? No, I’m not asking if you’re running a 5K on Thanksgiving morning. I’m asking if your brand is seizing the opportunity Turkey Trots present for brand awareness. 🦃🏃♀️Thousands of people across the U.S. show up for these races—ready to run or walk their way to the finish line before diving into their Thanksgiving dinners. At GarageExperts, we’re always looking for creative ways to connect with our local communities, and I’m encouraging our franchisees to consider how Turkey Trots can help them do just that. These events are packed with people who are energized, festive, and ready to engage. Here are a few ideas for brands to get involved in their local turkey day races: 💦 Sponsored water stations (hydration + branding = win!) 🎧 Be the DJ to keep the crowd pumped. 📸 Set up a photo booth for the perfect family shot before the chaos of the day begins. 🎉 Cheering squad decked out in your branded gear to bring the hype. 🕺 TikTok station for runners to show off their best Turkey Dance moves. 🥧 Hand out Mini pumpkin pies—because carbs are everything. 🤝 A “giving” station where participants can drop canned goods into a paper bag to support local shelters. This is a chance to surprise and delight people on a day that’s all about community, gratitude, and togetherness. I believe that showing up for events like this is more than a branding opportunity—it’s a way to build genuine connections in the communities we serve. So, what do you think? Does your brand Turkey Trot? If not, maybe next year is your year to strut your stuff! Happy Thanksgiving, y’all! 🦃 📸 : YMCA of Fort Worth

𝐒𝐮𝐫𝐟 𝐥𝐢𝐟𝐞𝐬𝐚𝐯𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬? 𝐓𝐡𝐢𝐬 𝐛𝐫𝐨𝐤𝐞𝐫 𝐬𝐚𝐲𝐬 𝐢𝐭’𝐬 𝐧𝐨 𝐩𝐢𝐩𝐞 𝐝𝐫𝐞𝐚𝐦. Shaw and Partners co-chief executive Earl Evans is behind a major push to make competitive surf lifesaving part of the Brisbane 2032 Olympic Games, injecting millions of dollars into supporting surf sports competitions and athletes. Mr Evans’ wealth management firm spends about 1 per cent of annual turnover – or $2.5 million – on supporting sports where its funding can supercharge growth, a decision he says has nothing to do with economic outcomes. The firm has invested more than $5 million in surf sports over the past five years. Last Friday, Shaw and Partners replaced Nutri-Grain as the naming rights holder of Australia’s Iron Series, the competition administered by Surf Life Saving Australia. The three-year deal comes with a $400,000 annual prize and includes a dramatic format change from a points-based competition to an elimination-style event. Mr Evans said the investment is part of a bigger plan to get surf lifesaving on the agenda for Brisbane 2032. Read full article here: https://lnkd.in/gK2XApxT