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Lexus and the World Surf League (WSL) announced an expanded multi-year partnership. As part of the new agreement, Lexus will serve as title partner for five marquee League events in 2025: the WSL Awards, Pipe Pro, Trestle Pro, US Open of Surfing, and WSL Finals. Since becoming the Official Automotive Partner of the WSL in North America in 2024, the expanded partnership will also see Lexus broaden its reach to Fiji for the highly anticipated WSL Finals at the world-renowned Cloudbreak. Together, Lexus and the WSL will continue to champion progression and performance at surfing’s highest level.

What do extreme ironing, dog surfing, and bottle flipping have in common? They are three of the unique "sports" that you can soon view on Snap Inc. Sports Network! The content will be a mix of user-generated and scripted. #content #socialmedia #creatoreconomy

The World Surf League Qualifying Series begins at Boardmasters this week, with all five Progression Squad surfers in action. GB coach, Luke Dillon, breaks the series down and explains what we can expect over the next two months. The European Qualifying Series features four events this year: • BOARDMASTERS: QS 1,000 7 - 11 August: Fistral Beach, Newquay, UK • CARAIBOS LACANAU PRO: QS 1,000 13 - 18 August Grand Plage, Girande, France • ABANCA PANTIC CLASSIC GALICIA PRO: QS 3,000 27 August - 1 September Playa Pantin, Valdoviño, Galicia, Spain • RIP CURL PRO ANGLET: QS 3,000 17 - 22 September Chambre d'Amour, Anglet, France How to Qualify for the Challenger Series Surfers are competing for a place on next season’s Challenger Series, with seven places available for the men and five in the Ladies. Although there will be additional events in 2025, the next eight weeks will go a long way to decide the Challenger Series places. Winter Training As for our GB surfers, I’m very happy with how the camps have gone during the winter months and am pleased with the preparation of all the squad. It has been great to work with World Class coaches in Mick Cain & Andy King over in Australia and we’ve also been able to offer two different drops of surfboards should the athletes want them. Expectations I’m looking for improvement from last year. I would like to see an upward trend, better heat strategies, better scoring, better performance under pressure. Of course, everyone wants to win but this is a development programme so there is time to learn and continue working. This is just the start. How to follow All World Surf League events will be broadcast on their website, some will have live video streaming, and some will have live scores. We will also be providing regular updates on our Instagram account, so make sure to give us a follow if you aren’t already. Boardmasters I can’t speak for everyone but for me, Boardmasters is my favourite event. Although only a QS1000, it’s got a lot of history, and a British surfer hasn’t won the WQS event for many years. I’ve had some good, and bad, performances at Boardmasters over the years but I’m now looking forward seeing to the Progression Squad do well, and hopefully we can have two Winners on that top step. #wsl

Let’s bring back surfing vs sludge. Advertising and marketing executives have a unique opportunity to improve the experience.

Did you know? You can watch past webinars like this one on our website. 🚀 Watch CEO Stephen Gendron and Surf Industry Members Association (SIMA) Executive Director Vipe Desai 🏴☠️ discuss topics like: 💡The State of Retail for Surf and Action Brands 💡SIMA 2024 Diversity in Surfing Report: Key Insights 💡Emerging Trends to Follow in 2024 💡Retail Challenges and How To Overcome Them 💡Proven Success Stories to Learn From Watch the rest of this webinar, "Retail Trends for Surf and Active Outdoor Brands in 2024: Insight From the Sales Floor," and many more on our website: https://hubs.ly/Q02rKMRj0

Staying relevant in #marketing is like surfing during a storm one minute you’re riding high, and the next, you’re plunging into obscurity. So, how do managers ensure their brands stay top of mind and avoid becoming yesterday’s news? Check out our latest blog to discover what every manager needs to know about brand relevance and the latest marketing trends. 🚀 Click this link to read more: http://bit.ly/3A61ggd #marketing #branding #pandoragency #marketingtrends

Lexus and the World Surf League announced an expanded multi-year partnership. As part of the new agreement, Lexus will serve as title partner for five marquee events in 2025: the WSL Awards, Pipe Pro, Trestle Pro, US Open of Surfing, and WSL Finals. This week at the 2025 Lexus Pipe Pro on Oahu, Hawai'i, Lexus unveiled an all-new concept luxury utility vehicle: the Lexus Surf LX. The one-of-one SUV seamlessly combines innovation and performance for the ultimate coastal lifestyle. “Surfing is all about being in tune with your environment and enjoying the ride—much like what Lexus has achieved with the Surf LX,” said Griffin Colapinto, pro surfer and Lexus ambassador. “This vehicle isn’t just an SUV; it’s made for adventure, with the power and versatility any surfer could ever want or need.” https://lnkd.in/eXhEyVZi

Highlights from a recent session onboard Pelagic Surf Charters

Elevate Your Business! video podcast: Today’s highlighted event is…  🌟 Wave of Innovation: Diego Cornejo Rodríguez Discusses the Next Generation of Surf Parks 🌟 Diego Cornejo Rodríguez is the visionary CEO of OLAS Surfing Technologies, a company at the forefront of artificial wave technology for world-class surf parks. With a passion for bringing the ultimate wave surfing experience to every corner of the globe, Diego leads a team dedicated to revolutionizing the $130 billion surfing industry Under his guidance, OLAS Surfing Technologies has developed cutting-edge artificial wave technology that promises to make surfing more accessible, safer, and consistent for people of all skill levels, regardless of their location. Diego's ambitious vision includes establishing 100 surf parks in 20 years, tapping into the rapidly growing surfing market that sees over 40 million surfers worldwide and adds 3 million new enthusiasts annually. His leadership has driven the company through extensive research and development, resulting in innovative features such as adjustable wave sizes, energy-efficient systems, and extended ride times. As the driving force behind OLAS Surfing Technologies, Diego is not only focused on technological advancements but also on creating comprehensive surf park experiences. The company's flagship project, the Quito Surf Park, showcases his holistic approach to surf park development, combining world-class surfing facilities with hospitality, training academies, and additional recreational amenities. 🌟 What excites you most about the potential impact of artificial surf parks on the global surfing community, and how do you envision these parks changing the way people experience surfing? #EntrepreneurInsights #BusinessGrowthStrategies #ElevateYourBusiness #SuccessMindset #InnovativeEntrepreneurship   @Diego Cornejo Rodriquez

Sports Betting: Surfing https://lnkd.in/eaZQ5Wij Does anyone know what the annual handle is on surf betting and what the growth has been that last few years?