SHOPLINE’s Post

Impressive’s Skailed can create, optimise, and index hundreds of high-revenue-generating category landing pages in under four hours, directing shoppers to the most relevant pages based on their search queries. Sam Makwana, head of SEO at Impressive, said, "Skailed is a direct response to the challenges our clients face, and its success is driven by continuous iteration based on client feedback and data." Robert Tadros, CEO of Impressive, added, "We are incredibly proud to be recognised for pushing the boundaries of what digital marketing agencies can achieve through innovation.” #technology  #seotool  #agencynews ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

WhitePress® SEO Vibes Helsinki wrapped up — thank you to the amazing event team Kimmo Rahunen, Caroline Michalak and Anett Muresan 🙏 What a great event and interesting perspectives. It was great to get up on a stage and talk about what im passioned about — how the value of our work is communicated to leadership. Here are my personal highlights and key takeaways from all of the other speakers: -- Jutta Lehtinen - No longer a teenager, SEO is becoming more mature and we need to mature too as a field. SEO should be ethical, inclusive and supportive as a community. Break down silos and embrace, find your professional identity and dont be afraid to change. -- Gaetano Romeo - Nothing will be the same in SEO and we should not be afraid of change. AI allows us to be more effective while keeping quality high. -- Tuomas Laitinen - Google Generative Search Experience will change SEO and nobody knows how. Understand your business and follow the money — what makes Google money will be where you can find value as an SEO. Fundamentals still work and are even more important. EEAT should still be in your focus. -- Katarina Dahlin 🌻 - Achieve amazing results with a great process. Evaluate the potential of your SEO work based on KW data. Leverage smart methods and tools like ChatGPT to speed up and automate previosly manual tasks. Also dont forget to stop and smell the flovers. -- Itamar Blauer - Site reputation abuse is running rampant, especially with communities and forums like reddit. Google seems to lose grasp more on whats good content, while still communicating that they do. -- Overall the event had a great mix of operational, tactical and strategical aspects of SEO. Here is to many more SEO vibes in Helsinki!🥂 It was great to meet so many familiar faces and makd new acquitances. Ps. I will share my presentation here as well tomorrow with a few extra additions!

Join us on September 19, 2024, for the Copenhagen SEO Meetup hosted by iProspect Denmark. 📅 Date: September 19, 2024 🕒 Time: 17:00 - 20:00 📍 Location: Overgaden Neden Vandet 7, 1414 København 🎙️ Speakers and Topics: Christopher Hofman Laursen (SEO Strategist at HofmanSEO) Why SEOs Should Eat Their Own Dog Food?! Just as architects often design their own homes, do SEO consultants have firsthand experience running their own websites before taking on client work? Christopher aims to inspire you to start your own projects and will share insights from his latest venture and prior experience. Céline Delamare (Content Manager at iProspect) The Value of Ditching AI and Cutting Back on Content AI is touted as the prodigy that can streamline all our tasks so we can produce more, faster. But often "less is still more," and sometimes there is value in ditching AI. Céline will share an example of when AI doesn't help and why. Mastermind/Focus Groups Interactive problem-solving session in small groups. Attendees will be divided into small groups to discuss their main SEO challenges and receive feedback and suggestions from their peers. Don't miss this opportunity to learn from industry experts, engage in meaningful discussions, and expand your professional network. We look forward to seeing you there! Event Link: https://lnkd.in/d2aFbBSK Join us for an evening of learning, networking, and fun! #cphseomeetup #seo #networking #searchengineoptimization #searchenginemarketing #professionalnetworking #digitalmarketing #copenhagen

🌟 Meet Gayathri Viswanathan, the amazing SEO Analyst at TripleDart - B2B SaaS Growth Agency! 🌟 A look into Gayathri's daily routine shows her commitment to keeping her team running smoothly. She starts her day by blocking out time in her calendar for daily priorities. After catching up over coffee, she has quick calls and discussions with the design and development teams. Then, she enters a focused session with her team, where they tackle the most important tasks. Gayathri shines in conducting thorough research, actively listening, experimenting frequently, and staying open to learning. Her dedication to excellence is unwavering, shown in her meticulous attention to detail and strategic approach to SEO. After a busy day, Gayathri enjoys watching movies from her bucket list, especially alien and science fiction films. She likes to end her day with Monty Python comedy clips for a good laugh. Though she doesn’t get to do it often, Gayathri has a hidden talent for cooking and can whip up delicious meals with ease. Gayathri advises newcomers to the SEO field to conduct thorough research, listen actively, experiment frequently, and stay open to learning. She emphasizes that instead of trying to be an expert, one should be the advisor who offers expertise through their suggestions. Gayathri's mantra: "Conduct thorough research, listen actively, experiment frequently, and stay open to learning." This philosophy drives her excellence and makes her a valuable asset to our team. Let's celebrate Gayathri's dedication, strategic mindset, and commitment to excellence at TripleDart! 👏 #TeamBuilding #SEO #Marketing

🌟 Meet AKILAN ARUMUGAM, the dedicated SEO Analyst and Outreach Specialist at TripleDart - B2B SaaS Growth Agency! 🌟 A peek into Akilan's daily routine reveals his meticulous planning and commitment to excellence. He starts his day the night before with thorough planning. After his morning routines, Akilan spends 15 minutes checking messages, emails, and setting his to-do list. Akilan kick-starts his day with a quick task to gain momentum and then catches up with colleagues. Throughout the day, he completes tasks one by one, ensuring timely completion and maintaining high standards. After a productive day, Akilan unwinds by playing table tennis and occasionally cricket with colleagues. He ensures to walk around 2 km daily, whether in the morning or at night. Reading is a non-negotiable part of his day, indulging in Agatha Christie novels or self-development books. Most importantly, he cherishes chatting with his mom and friends. Akilan's advice to newcomers is to not hesitate or limit themselves to academic learning. "There are things you can love and master if you're brave enough to say yes," he says. His philosophy is to listen more than he speaks and spend quality time reading, a habit from his college days. Akilan strives to give his 110% in everything he does, whether it's work or play, even in unfamiliar territories. His mantra: "Nothing is bigger than life, as so are your daily problems. Handle them as best you can and leave them for the next day." This approach helps him stay grounded and focused. Let's celebrate Akilan's dedication, strategic mindset, and commitment to excellence at TripleDart! 👏 #TeamBuilding #SEO #Marketing

"Insights from the SEO Summit in Vietnam and the Power of Digital Transformation" In the first week of April, I attended the SEO Summit in Ho Chi Minh City, Vietnam, an enriching gathering of over 400+ SEO practitioners, founders, and digital marketing experts from around the world. This conference provided a deep dive into cutting-edge SEO strategies, including link building techniques, the use of AI in content creation, and international SEO best practices. It was an incredible opportunity to network with leading minds in the SEO field. My experience extended beyond the conference when I checked into a fully digital hotel in Hanoi. After landing in Hanoi for a late check-in, I experienced a fully automated hotel process. From entering my room using a digital code to navigating a digitally controlled environment, the experience was seamless but initially overwhelming. This high-tech setup required no physical interaction and demonstrated how businesses could operate smoothly 24/7 using digital solutions. This experience highlighted a valuable lesson: introducing elements of curiosity and slight anxiety can engage and create memorable customer interactions. Just as the hotel leverages digital tools to operate round-the-clock without physical staff, websites too can transform into efficient, always-on sales engines with minimal reliance on manual intervention. Is your website designed & optimised to consistently generate a sales pipeline? If not, perhaps it's time to explore how advanced digital strategies can propel your business growth

It's been a week since being at brightonSEO with Scarlett Baguley and my head is still full of all the amazing ideas I picked up over the few days! They're too good not to share, so I've pulled together 36 of my favourite takeaways here 👉 https://lnkd.in/eFBh68P5 (unfortunately excluding loads of hands-on tips and tricks, otherwise I'd still be busy writing this blog a month or two from today!) I always get really excited about learning new things, and I've loved digging through everything and starting to test out the tips and tools this week. First up has been Greg Gifford's Scoring Matrix for Local SEO which is such an awesome tool (and I've added a link to find out more in the blog). I'm also currently pulling together ideas from Rin Hamburgh, Gareth Beck and Lorcan Fearon for various client projects - and there are loads more fantastic things to try out after that! I love this event, and this has been my favourite one yet! It's such a brilliant opportunity to get inspiration and see a new way of doing things, and I'm really excited to start bringing those fresh ideas into my projects. If you were at the event - or you've just caught up on this blog - what was your favourite takeaway? #BrightonSEO #SEO #DigitalMarketing

ESA Digital Ltd. made it to Global Search Awards 2024 shortlist. Even twice! — Best global SEO campaign — Best use of search - B2C (SEO) Yes, getting best results possible for clients is a must. Yet, being industry-recognisable by our cases feels just as triple win. We became a finalists with our case for Rask AI — an AI video localisation and dubbing startup. For them, we helped reach $1M ARR just 147 days after the official launch. How? By using a strategic approach, breaking into several new markets, increasing organic traffic by 7x, and leveraging digital PR to make the Rask AI brand known. This case turned out to be an ultimate win — for Rask AI and for us: — the startup gained their 1.5M MAU & $1M ARR — our team earned reasons to be proud and to be shortlisted. Awesome? Yeah. P.S. Want top-notch SEO help for your startup, too? You know whom to DM.

Today is the first day of brightonSEO the largest SEO conference there is. 📃 We have reviewed the agenda and tried our best to split our time to take notes and digest the huge amount of information coming at us in each session. Some sessions aren’t anything new but good that I still know what I am talking about after 18 years in this industry. 📈 Others have been enlightening, showing just how much AI can help automate the data scraping and analysis of digital and ask metrics and information. 🤖 This is where AI adds value, not automating poor website content which adds no customer or client value, and as I expected these SEO and digital companies for the most part are launching AI processes that actually work! ✅ The challenge we face is being able to prioritise and build this into the work we do, it’s a huge task to undertake, but something which could unlock enormous time saving and value add activity to a deep level for our websites. 🆓 For now, it’s more sessions today and tomorrow, maybe with the odd freebie from one of the many sponsors at this event. 🏨 Nice to see our hotel Mercure Brighton Seafront Hotel benefiting from this conference as well, a fair few lanyards on show in the hotel! #brightonseo #seo #digitalmarketing #hospitality #brightonseo2024 #aimbridgedigital

Exciting news in the world of HealthTech and SEO! 🚀🏥 I wanted to share an impressive case study from Neurolytics, showcasing their outstanding work with HealthTech Co. Their strategic SEO approach led to remarkable results in just one year: ✅ Significant boost in organic traffic ✅ Enhanced search visibility ✅ Higher-quality leads generated If you're in the healthcare industry or interested in how SEO can transform a digital presence, I highly recommend checking out the full case study on the Neurolytics website. It's a great example of how tailored SEO solutions can drive real business growth in a competitive field. Head over to the Neurolytics LinkedIn page to find the link to the complete case study. It's well worth the read for anyone looking to elevate their brand's online visibility! #SEO #HealthTech #DigitalMarketing #BusinessGrowth #SearchOptimization