Shoptalk’s Post

🛍️ The #fashion and #lifestyle industry must adapt to evolving consumer behaviors. According to our latest study, immediate product availability emerged as the primary driver for visiting offline D2C stores. Conversely, higher in-store prices, inconvenient locations, and limited assortments deterred consumers from these stores. To deliver a superior #omnichannel experience, brands must thoughtfully evaluate their D2C proposition. Business leaders need to develop clear assortment and pricing strategies to successfully meet consumer expectations and ensure appealing in-store experiences. As buying behaviors change, dedicated omnichannel strategies will be key to stay competitive. 💡 Interested to learn about best practices? Download our study and get the full picture: ➡️ https://lnkd.in/dhjTwBjw #RolandBerger #ConsumerBehaviour Faris Momani

When consumers trust a brand, they are more likely to engage across its multi-channel experiences. Retailers that use an omnichannel strategy retain 89% of their customers, and those who fail to embrace it risk losing a significant portion of their customer base. The average lost opportunity cost is about 10% of revenue. Read more in my latest Colliers blog post, here: https://bit.ly/3tDwWpO #ColliersRetail

🛍️ The #fashion and #lifestyle industry must adapt to evolving consumer behaviors. According to our latest study, immediate product availability emerged as the primary driver for visiting offline D2C stores. Conversely, higher in-store prices, inconvenient locations, and limited assortments deterred consumers from these stores. To deliver a superior #omnichannel experience, brands must thoughtfully evaluate their D2C proposition. Business leaders need to develop clear assortment and pricing strategies to successfully meet consumer expectations and ensure appealing in-store experiences. As buying behaviors change, dedicated omnichannel strategies will be key to stay competitive. 💡 Interested to learn about best practices? Download our study and get the full picture: ➡️ https://lnkd.in/dhjTwBjw #RolandBerger #ConsumerBehaviour

"Mommy, why do some stores close?" Do you wanna really want to know? Struggling to unify your online and in-store experiences? Our guide 'Going Beyond Omnichannel' offers practical strategies to seamlessly connect your customer's journey across all platforms. Learn how to implement BOPIS effectively and ensure brand consistency everywhere. Interested in going omnichannel? Let's chat! #OmnichannelRetail #BOPIS #BrandConsistency" https://lnkd.in/e7SgGcDd

We were honored to have Pooja Baid, CMO at Philips Domestic Appliances, with us at our #D2Cconcalve2024 event. She shared insights on scaling D2C and new age brands, emphasizing the need to follow consumers wherever they are. Pooja highlighted that the choice between omnichannel and single-channel is an outcome, not a strategy, when truly understanding consumer behavior. A big thank you to Pooja for her valuable insights. Stay tuned for more highlights from the event! #HiveMinds #D2CMarketing #BrandBuilding #Ecommerce #MarketingTrends

Gen Z's simultaneous penchant for social media and physical spaces mirrors the growing omnichannel approach #retailers are implementing in their business strategies. As shown in #ICSC’s The Rise of the Gen Z Consumer report, young #consumers utilize physical spaces – often visiting #shopping centers for social purposes and without an immediate need to make a purchase. PYMNTS recently covered these findings and other #GenZ shopping habits, detailing how their strong social media usage combined with a passion for physical retail creates new opportunities for retailers. Read the full article here: bit.ly/445Q6Cx

Discover how SEPHORA successfully navigates the Indian beauty market through strategic partnerships, an omnichannel approach, and innovative marketing techniques. Learn about their unique product offerings and engagement strategies that resonate with local consumers. To know more, visit our website - https://lnkd.in/dfcQtziS #SephoraIndia #BeautyMarketing #LuxuryBeauty #EcommerceStrategy #IndianBeautyMarket

DYK: Demand for clienteling and remote selling is accelerating faster than any other omnichannel category? That’s one of the key findings from our latest consumer survey, which evaluates shoppers' expectations for modern store associates. According to the annual research initiative: 💬 60% of respondents expect store associates to contact them directly about product arrivals, promotions, and more—a 12% increase since 2021. 👩💻 43% of respondents now expect associates to sell them products remotely, a 17% increase over the same period. Dive deeper into these stats and explore the rest of the findings in our recent blog post (the link is in the comments 👇) #omnichannelretail #retailassociates #consumersurvey #retailtrends #retaildata #clienteling #remoteselling

Sephora is unarguably one of the world’s top beauty retailers, shattering glass ceilings in 2023 with a record-breaking $10 billion in revenue. But with an omnichannel experience like theirs, it’s really no surprise. Each company’s customer journey is unique to their brand — for Sephora, their strategy revolves around making every touchpoint personable by coming up with innovations like Beauty Insider, Sephora IQ, Beauty Board, and many more. Sephora’s success story reminds us just how important it is to: a) Make an emotional connection with customers b) Find every opportunity to personalize, and c) Reward loyalty Read more about exactly how they did it here: https://lnkd.in/eQc5PCza

Be(e) Brat! Gen Z are the kings and queens of trends like #BratSummer, but surprise, surprise, SALESmanago was ahead of the game with lime green, and now we’re breaking down trends in our Aug 22nd webinar, "Why You Shouldn’t Flex on Omnichannel Personalisation" Click here to register:  https://lnkd.in/gDfzJdwN  #Ecommerce #DigitalMarketing #GenZ #Brat #BratSummer #Personalization