Shorehill Golf’s Post

ENGAGING GOLFERS IN COURSE DEVELOPMENT WORK The power of golfer engagement in course development work cannot be overlooked. I have seen some fantastic, ambitious projects fall flat because of a lack of engagement from golfers and, conversely, I have seen some pretty minor tweaks getting members truly excited... One happy surprise we found with our data-led approach is that, through using an app to document golfer play across the course, we are able to facilitate early stage golfer buy-in. It is a difficult task when designing and proposing course changes to ensure every golfer feels heard, represented and valued. Asking golfers to engage in the decision-making process in a controlled manner; in this case by using our app to inform course development decisions, does exactly that. Fast forward to proposing and executing change; the data can frame difficult conversations with committees and golfers. The stats don't lie... From our experience, you can find golfers ready to defend absolutely any feature on any course - having hard data to back up your decisions is hugely valuable. The merits of data-led decision-making can be seen all over the world, in almost all industries. We firmly believe in golf's adoption of data too, and are proud to help facilities make more impactful and precise decisions while generating positive engagement amongst their golfers.

Kari Haug

Golf Course Architect/President at Kari Haug Planning and Design, Inc.

3mo

Data does it!

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