Shriya Seshadri’s Post

Scaling a brand involves implementing systems and processes to optimize every aspect. Maintaining brand value while scaling presents challenges. If a product is readily available, how can it maintain its value? Two methods: 𝟭. 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: Pricing sends a strong message and often communicates value. 𝟮. 𝗕𝗿𝗮𝗻𝗱 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲: The stories that brands tell can enhance their value. I've noticed that many mass-market brands have been maintaining high price points lately. How do they uphold their value? One approach is through a heritage story. They guide customers through the brand's origins and the craftsmanship involved in creating its first products. Customers then embrace this narrative and associate it with the brand's current identity.

You do not own your brand. I know this statement is counterintuitive, even wacky to some. How can it be “your brand” and not yours at the same time? Because a brand is a construct that exists in the consumers mind and is composed of all the direct and tangential associations they have with it over time. Smart brand strategy guides a brand slowly, it collaborates with customers, and becomes an asset to the communities they are part of. Powerful brands earn a place in a customer’s tribe. This is why there are millions of Harley Davidson tattoos and very few of Bud Light.

Superb article from Jasmine Bina on brand strategy. Here’s a a recap: 1. Don’t rebrand the product when you can rebrand the problem. 2. Real conversion happens emotionally, not logically. 3. Changing belief means changing identity. 4. Loose places crave tight cultures. (This one especially is insightful) 5. Love is great. Hate is useful. Indifference kills. 6. Make people leave their biases at the door. 7. Don’t hide the experience behind conversion. 8. Don’t let value get misattributed. 9. Brand first, business second. 10. Strive for brand singularity. 11. Treat community like the first layer of brand. 12. Solve 5 problems with 1 solution. 13. Optimism is the only secret weapon. 14. Let the work change you. https://lnkd.in/d2_u5ts7

Interesting, but... 1. Distrust of corporations is not new. 2. 'Authenticity' is as lacking in meaning as 'purpose' and 'empathy'. And great news that... 3. The changing nature of trust is making space for new Brands to challenge large incumbents. This is the nature of change. Brand will continue to be an asymptote of our residual self-image, whatever expectations are framing it. Fast Company #Brand #Branding #Trust #ChangeHappensEverywhere

Some truths about building a brand: Doing what's comfortable is rarely remarkable. Jumping on a bandwagon is rarely remarkable. Seeking consensus is rarely remarkable. Not trying something new is rarely remarkable. Complacency and lack of discipline make brands irrelevant. What are some strategies you've deployed to make your brand remarkable?

What do we expect from a brand? 👀 The way we relate to brands -as a society- has changed, and so has what we expect from them. - We used to expect them to identify a product or service. - Now, we expect them to represent an organization, a group of people, their values, and a way of thinking. - We used to expect them to be different. - Now, we value authenticity and truthfulness. - Before, we wanted them to be perfect. - Now, we want them to be human. - Before, we used to ask them to solve a problem for us. - Now, they share problems and solutions with us. - We used to have a mercantile exchange with them. - Now, we generate a bond with some of them. 💭 This transformation invites us to rethink and change how we conceive and create today's brands. Stop focusing so much on the market niche or the potential user. Instead, turn around to see yourself. Look at the culture of your organization and discover what makes it authentic, human, natural... Reflect all those things in your brand. This way, you will genuinely connect with your community. Being faithful to this way of thinking, our approach towards branding at Jaimito leads us to create brands that connect with their CULTURE. That means that, on the first hand, the brands are based on their beliefs, team, rituals, and values, among others. And, on the other hand, as they are built from the inside out -and not the other way around- they achieve a deeper connection with all the audiences -both internal and external-. 💻 Find out more about our approach here: https://lnkd.in/dryrgPPw

Understand Your Brand DNA – because, frankly, most don’t. Too many brands merely tick boxes, lacking true strategic depth. Crafting a great brand strategy is neither simple nor static. Here’s a glimpse of one of our journey's. Let us guide you. https://lnkd.in/es5kEfbY

What is the next level of maturity in the purpose driven brand framework? An interesting take on bringing purpose-driven branding to the next level, especially given the cultural moment that we are in right now. The next level is the "Awakened Brand = Purpose + Personality + Practices". The Awakened Brand is "self aware of its role in the world -- and has aligned purpose, personality, and practices". The journey starts with defining a brand's purpose, wrapping it with a unique "personality" on how the brand will present itself, and show up consistently through its behaviors. Read more here: https://lnkd.in/eDJzC6bC #BrandPurpose #BrandStrategy #Purpose

In a world that's constantly evolving, how does one create a brand that not only withstands meteoric market shifts but also grows stronger with each passing storm? The answer? An unyielding, tenacious commitment towards Building a Brand to Last . Let's unpack that. ☑️ Authenticity: A great brand doesn't shy away from its true identity. It is authentic, reliable, and trustworthy. Invest in that, because authenticity, in many ways, is the backbone. ☑️ Vigilant Adaptability: Being rigid in an ever-fluctuating landscape is akin to signing a brand's death warrant. Resilience comes not from a state of unchanging, but in capacity to adapt while also staying true to one's foundations. ☑️ Deftly Integrated Vision: Your company's vision shouldn't just exist in a policy document gathering dust somewhere. Marinate your every action and communication in it. Breathe your vision. Unforgettable brands master the complex dance of consistency and evolution—like a tree, unwavering in its roots while flourishing with new leaves. How is your brand sailing these waters? - Is it a mirror of AUTHENTICITY, reflecting its true colors without the fear of scrutiny? - Does it embrace CHANGE, harnessing the power of adaptability to not only survive but thrive amidst constant shifts in the marketplace? - Is your VISION well-rooted in every aspect of your brand's communication and operation? The brand you build now will be the legacy you leave behind. Let's work towards not just creating a flash in the pan, but a brand that spans generations and stands firm amidst tides of change. Because, ultimately, our quest shouldn't just be to build a brand that lasts. We should aim to build a brand that MATTERS. And lives on. #brands #branding #marketing #authenticity #adaptability #vision