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Great data to use, advise and strategize media relations and engagements for clients and own organisations. Where do we place and pitch for content to gain optimum coverage with the right audience analytics? This is the question.. Be it #pr or #mediabuying

📻📺Radio once ruled as Kenya's media king, with over 90% of us glued to our sets back in 2014. Fast forward to now, and things are looking a bit different – radio's reign has dipped to 77%, while TV and online platforms have seriously stepped up their game, more than doubling their audience since 2014. It's clear we're witnessing a major shift in how Kenyans consume media. TV and digital spaces are becoming our go-to for news, entertainment, and everything in between. We're also embracing this change, diving deep into the digital wave to keep connecting and growing with you. #WeKnowKenya #WeKnowAfrica #MediaEvolution #DigitalShift

A recent survey by Pollara Strategic Insights reveals that Canadians place significant trust in their national TV news outlets. Topping the list is The Weather Network with an impressive 71% trust rating. CBC News follows closely with 68%, showing a strong national reliance on public broadcasting and local news. CTV News and Global News also hold substantial trust among Canadians, with ratings of 62% and 59% respectively. In an era where misinformation is a growing concern, trust in our national news outlets is key. The survey also shows the importance of having a solid media relations strategy in order to communicate critical information to Canadians. #mediarelations #CanadianNews #crisiscommunications #publicrelations

In the fast-changing media landscape, the BBC has successfully retained its loyal African audience by adapting to new trends and platforms. This article delves into how the broadcaster continues to connect with viewers in Africa, despite growing competition from digital and local media. 🔗 Explore the full story: BBC Retains Loyalty of African Audiences #BBC #Africa #Media #AudienceEngagement #DigitalTransformation

"We live in a customer-centric world. Everything is tailored around people these days. Businesses design products around people - so why shouldn't interventions? Why shouldn't programmes? That's what we're saying at Rural Senses: use data for decision making." Check out this prime time news feature from Kenya Broadcasting Corporation (KBC) at the #SANKALPAFRICA2024 Sankalp Forum #impact #impactevaluation #ideasmeetaction #RuralSenses #createimpact #monitoringandevaluation

As technology continues to improve, there is a need to revolutionize how impact assessments are conducted. Rural Senses we leverage AI to enhance precision and efficiency for informed decision-making.

NAB member radio stations have taken the fight against false information to the airwaves, with the release of Public Service Announcements (PSAs) aimed at raising awareness about the dangers of misinformation and disinformation. The PSAs are part of the NAB’s Free Radio Initiative, which uses radio airtime to advocate for causes in the interest of South Africans. The PSAs remind listeners that, as signatories to the Broadcasting Complaints Commission of South Africa’s (BCCSA) Codes of Conduct, South Africa’s licensed radio broadcasters play an important role as credible sources of news and information. These broadcasters recognise their responsibility to ensure that listeners can rely on them for verified information amidst the false information they could potentially be exposed to across other media platforms. source: nab.org.za

Are you hosting an event in Rwanda? Do you want quality and reliable media coverage? Here are the top 6 media to contact to make your event more much better: Rwanda Broadcasting Agency (RBA) The NewTimes Rwanda  IGIHE KT Press Kigali Today Top Africa News

Why not give Impact-driven organizations access to the latest, most innovative tools that have so far been exclusive to financially driven companies? Watch my colleague Ngesa Maturu in Kenyan prime time news: #InnovationForImpact #TechForGood #SocialChange #EqualityInInnovation