Shyne’s Post

🌟 Heading to Cannes this June? 🌞 This year at Cannes, I'm diving into how influencer marketing is reshaping the media landscape and integrating more fluidly than ever with the full media mix. The energy at Cannes never fail to inspire (the rosé helps as well...)! Particularly keen to have some discussions around: 👉 Exploring the fusion of traditional media and influencer strategies. 👉 Harnessing the fast-paced evolution of platforms like TikTok to redefine our marketing approaches. 👉 Debating the future of real-time marketing and how agility can become our strongest asset. If you’re around and want to explore these topics or more, let’s meet up. Whether it’s over a coffee/rosé, a (very slow) walk up the Croisette, or a planned meeting - let me know. Drop me a message and let’s set up a time to connect at Cannes. #CannesLions2024 #InfluencerMarketing #MediaStrategy #Networking

With influencer marketing spend expected to exceed $30 billion in 2024 (😮), it’s fitting that this year's #CannesLions — AKA the #MetGala for creative marketers — introduced Lions Creators: a new space for creators to network and engage through innovative programming, including presentations, panels, and roundtables. 🌟 But this isn't just a win for Creators, it's also a strategic move for Cannes Lion to leverage new tactic: “What will be cool is how folks around the world start to see this event,” says Joe Gagliese, co-CEO and co-founder of Viral Nation, who helped create the new program. “More and more people who maybe aren’t familiar with Cannes are going to see Cannes, so I think there’s a reciprocal benefit to the festival of having these creators’ audiences follow along with what a Cannes experience is like, which is awesome for both parties.” Is influencer marketing part of your 2024 strategy? If so, how effective is it, and can it be optimized? If not, should you consider exploring this tactic? 🤔 #CannesLions2024 #InfluencerMarketing #MarketingTrends #GenZ

🎉 Big News from Indie Collaborates! 🎉 After a decade in the influencer marketing industry, mastering algorithms, trends, and achieving stellar results, we are excited to unveil a new chapter: the launch of our Social Media Marketing service! With years of expertise and insights working with some of the world’s biggest brands, our team at Indie Collaborates has listened to our clients and is now ready to expand our services. We’re here to help brands enhance their visibility and succeed in the dynamic social media landscape. We are delighted to introduce two of our newest clients on board: Hunter Boots: Originating in Britain, and heading to the tropics, we launched in the Singapore and Malaysia markets, creating hype, connections and engagement. Stanley: Famous for its iconic cup, we’ve amplified brand love and community participation, creating a buzz and demand for these stylish quenchers! Curious to know what we’re capable of? From strategic planning and trending content creation to engaging with online communities and partnering with influencers, our customised approach ensures that our clients not only expand their reach but also witness tangible growth in their markets. So wait no more to boost your brand awareness or convert that traffic into sales. Let’s discuss your goals at 📩 info@indiecollaborates.com #SocialMediaMarketing #MarketingAgency #BrandAwareness #HunterBoots #Stanley #NewService #AgencySingapore

Leveraging Influencer Marketing in Africa as an International Brand. It’s an opportunity that’s flying under the radar. The biggest gains often go to those who jump on the train before it leaves the station. Right now, that’s where the influencer marketing industry stands in Africa—a high-speed train that’s just warming up. Unlike the saturated markets in the West, influencer marketing in Africa is still relatively untapped. It's less competitive, cost-effective, and presents an incredible opportunity for brands willing to invest. With 570 million mobile users expected by next year, Africa is a market you can't ignore. And Partnering with local influencers—people who understand the culture and languages—helps you localize your brand faster in ways no outside marketer could. If influence marketing is part of your core communication channels as a brand, now is the perfect time to stretch your budget and build credibility in new regions. You can establish hundreds of partnerships at a fraction of the cost you're used to paying elsewhere and make a greater ROI on the long-run. Get in the train now and reap the rewards as Africa’s market evolves—it’s a move your brand can’t afford to miss. ✅ What’s your brand doing to tap into this emerging market? 🤔 #BrandGrowth #BusinessInAfrica #CulturalMarketing #GlobalBusiness #MarketOpportunity #MarketingInsights #BrandLocalization #AfricanMarketExpansion #InfluencerPartnerships

Maintaining authenticity, navigating cultural differences, and staying informed with accurate data are essential challenges to overcome for successful influencer marketing in Southeast Asia. Genuine connections with micro-influencers who understand the local vibe can nurture brand advocacy beyond monetary value. Learn how to harness the power of Influencer Marketing for brands in SE Asia in the Year of the Dragon: https://lnkd.in/eYbR6aGN

Maintaining authenticity, navigating cultural differences, and staying informed with accurate data are essential challenges to overcome for successful influencer marketing in Southeast Asia. Genuine connections with micro-influencers who understand the local vibe can nurture brand advocacy beyond monetary value. Learn how to harness the power of Influencer Marketing for brands in SE Asia in the Year of the Dragon: https://lnkd.in/eihZn4rY

*Influencer Marketing Worldwide Market Size 2016-2024 in billion USD* 22.3 BILLION difference in less than 10 years! 📈 Some say influencer marketing is slowing down but the numbers prove otherwise. Hong Kong is no stranger to influencer marketing. It has been an effective way to build word-of-mouth for big brands and is now accessible for SMEs too!  If you want to make an impact in 2024, here’s how to do it without wasting time or money ➡ Read our latest article now: https://lnkd.in/g2-MfBCD #influencermarketing #advertising #advertisingindustry #SME #hongkong #hk #hkbusiness

🌟 Unlocking the Potential of Influencer Marketing in Local Communities 🌟 Hey everyone! 👋 Let's talk about the game-changing landscape of Name, Image, and Likeness (NIL) and how local businesses and communities are missing out on a golden opportunity to harness its power. 🚀 Did you know that female athletes are leading the charge in the NIL space? 💪 Statistics and data show that they're not just hungry – they're driven to make a difference and leave their mark. Yet, many local businesses are overlooking this powerhouse demographic when it comes to influencer marketing. Imagine the impact of partnering with your favorite university's female athletes to promote your brand or business. 🏀 From social media shoutouts to sponsored content, their reach and influence can amplify your message and connect you with a whole new audience. It's time to think beyond traditional marketing strategies and tap into the authenticity and influence of these incredible athletes. By leveraging their platforms, local businesses can elevate their brand awareness, drive engagement, and foster meaningful connections within their communities. So, to all the businesses out there: let's not miss out on this game-changing opportunity. Let's collaborate, empower, and celebrate the inspiring female athletes in our communities. Together, we can unlock the full potential of influencer marketing and make a lasting impact! 💫 #NIL #InfluencerMarketing #EmpowerAthletes #CommunityImpact

Milestone Alert! We're thrilled to announce that our first project for De Nederlandse Kluis (DNK) in Q1 has hit an impressive 1.5 million organic views! In 2024, we’ve further strengthened our collaboration with DNK, leveraging the insights and lessons learned from last year to scale even greater heights. How did we do it? We looked into the growing gap between identity and the current social image that was created due to rapid business expansion. We tackled this challenge by strategically leveraging influencer marketing to bridge this gap (2.6% ER in 2023 to 3.3% ER on 2024) effectively. Our approach this year is focused on building regional strategies, taking into account the diverse demographic composition of the local population. We took our selection framework to the next level in order to find loyal brand advocates to strengthen the quality of our content. We created new creative concepts to bridge key brand attributes and offerings to customer needs in order to build stronger emotional connections. As DNK's strategic influencer partner, we are thrilled with these results and look forward to continued success. Are you looking for guidance about finding the right influencers for your niche, maximising ROI on influencer campaigns or crafting strategies that promote inclusivity in your campaigns, book a one-on-one personalised virtual session with a team member https://lnkd.in/eDd4fhsT  Shady Fereidooni Asma Jaghubi Nique Verschoor Tamika Wirjosemito Sarah Kuus #InfluencerMarketing #EngagementGrowth #MarketingStrategy #DiversityAndInclusion

Ever wondered what happens when offline magic blends with online buzz? Look no further than Royal Caribbean's masterful campaign for the Spectrum of the Seas. 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗽𝗹𝗮𝘆-𝗯𝘆-𝗽𝗹𝗮𝘆: First, they dazzled Shanghai’s North Bund with a popup installation. Visitors checked in for surprise gifts—an interactive experience, not just a display. Then, they launched an H5 activity page and lottery on RED, encouraging users to share their cruise stories. 𝗕𝘂𝘁 𝘁𝗵𝗲𝘆 𝗱𝗶𝗱𝗻’𝘁 𝘀𝘁𝗼𝗽 𝘁𝗵𝗲𝗿𝗲. The #ThisCruiseIsAmazing hashtag took off on RED and Douyin, spearheaded by celebrity Liu Genghong and other influential figures. 𝗧𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁? → 830M+ views across social media → 20K+ pieces of user-generated content On RED, participants could win merchandise through the hashtag campaign and H5 page. KOLs highlighted the Spectrum of the Seas. Douyin followed suit with similar strategies, including promotional videos by influencers like Liu Genghong. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝘀𝗮𝘃𝘃𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀: → Blend offline and online for maximum engagement → Amplify reach with UGC and hashtag campaigns → Boost credibility and excitement with influencers Royal Caribbean just set a new standard. How will you innovate your next campaign? — Resonance is a marketing agency leader in China, since 2008. Get our latest insights here: radar.resonancedigital.com #china #digital #social #media #influencer