SIAL Paris’ Post

🍱 𝗞𝗲𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗛𝗼𝗻𝗴 𝗞𝗼𝗻𝗴'𝘀 𝗥𝗲𝗮𝗱𝘆-𝘁𝗼-𝗘𝗮𝘁 𝗠𝗲𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁 📊 The ready-to-eat (RTE) meal market in Hong Kong is growing rapidly, driven by convenience, health trends, and multicultural influences. Here are the highlights: 🔹 𝗠𝗮𝗿𝗸𝗲𝘁 𝗚𝗿𝗼𝘄𝘁𝗵: Hong Kong's RTE market is expected to reach $1.51 billion in 2024, growing at an annual rate of 4.4%. 🥗 𝗛𝗲𝗮𝗹𝘁𝗵-𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗢𝗽𝘁𝗶𝗼𝗻𝘀: Consumers are increasingly seeking healthy options, with demand for low-carb, gluten-free, and vegetarian ready meals on the rise. 🌏 𝗠𝘂𝗹𝘁𝗶𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗙𝗹𝗮𝘃𝗼𝗿𝘀: Ready meals from various cuisines, including Japanese, Chinese, and Korean, are gaining popularity, reflecting Hong Kong's diverse culinary culture. 🏪 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Retailers like 7-Eleven and ParknShop are launching private label RTE products to cater to growing consumer demand. 𝗦𝗼𝘂𝗿𝗰𝗲: 𝗞𝗢𝗧𝗥𝗔 𝗛𝗼𝗻𝗴 𝗞𝗼𝗻𝗴 𝗧𝗿𝗮𝗱𝗲 𝗢𝗳𝗳𝗶𝗰𝗲, 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 29, 2024

𝗧𝗵𝗲 𝗙&𝗕 𝗧𝗮𝗸𝗲𝗼𝘃𝗲𝗿: 𝗛𝗼𝘄 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗕𝗿𝗮𝗻𝗱𝘀 𝗔𝗿𝗲 𝗖𝗼𝗻𝗾𝘂𝗲𝗿𝗶𝗻𝗴 𝗦𝗼𝘂𝘁𝗵𝗲𝗮𝘀𝘁 𝗔𝘀𝗶𝗮 𝗙𝗔𝗦𝗧! Have you noticed more Luckin Coffee, Mixue, and Haidilao outlets popping up across Southeast Asia? You’re not alone. According to a recent Momentum Works report, Chinese F&B brands have exploded in the region, growing from 1,800 outlets in 2022 to over 6,100 by the end of 2023—a staggering tripling in just two years. 𝗪𝗵𝗮𝘁’𝘀 𝗳𝘂𝗲𝗹𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗿𝗮𝗽𝗶𝗱 𝗙&𝗕 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻? 1️⃣ China’s hyper-competitive market: With 1 million restaurant closures in China in H1 2024 alone, brands are seeking less saturated markets to survive and scale. 2️⃣ Geographical & cultural proximity: Markets like Singapore and Malaysia, with large Chinese-speaking populations, provide a natural entry point. 3️⃣ A booming dining sector: Southeast Asia’s F&B industry hit $127 billion in 2023, surpassing pre-pandemic levels, and is forecast to grow further in 2024. 4️⃣ Aggressive expansion tactics: Chinese brands bring highly optimized supply chains, digital marketing playbooks, and unique store designs to attract customers. 𝗪𝗵𝗮𝘁 𝗧𝗵𝗶𝘀 𝗠𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗦𝗼𝘂𝘁𝗵𝗲𝗮𝘀𝘁 𝗔𝘀𝗶𝗮’𝘀 𝗙&𝗕 𝗦𝗰𝗲𝗻𝗲 ✅ More choices for consumers – From affordable bubble tea to AI-powered coffee chains, Chinese brands are reshaping the region’s food culture. ✅ Increased competition – Local brands must innovate and refine their business models to stay ahead. ✅ Opportunities for collaboration – Many Chinese brands partner with local businesses, like Luckin Coffee’s collab with Thailand’s Butterbear pastry shop. 𝗕𝘂𝘁 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀: 𝗪𝗶𝗹𝗹 𝗹𝗼𝗰𝗮𝗹 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗮𝗱𝗮𝗽𝘁, 𝗼𝗿 𝘄𝗶𝗹𝗹 𝘁𝗵𝗲𝘆 𝗯𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝗱? This trend isn’t slowing down. It’s a wake-up call for F&B businesses across Southeast Asia. The competition is heating up—who’s ready? 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸? 𝗔𝗿𝗲 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗦𝗼𝘂𝘁𝗵𝗲𝗮𝘀𝘁 𝗔𝘀𝗶𝗮’𝘀 𝗙&𝗕 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆? 𝗟𝗲𝘁’𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀! ⬇️

Southeast Asia's Coffee Cup: Local Brews Hold Strong as Global Brands Stir the Pot [bassPanya] THAILAND Business Insights Series Thailand : Local players dominate the market by partnering with or being owned by convenience stores and petrol stations. For instance, All Café, a prominent coffee brand in Thailand, is owned by 7-Eleven. Vietnam : Vietnam's coffee culture, bolstered by global exposure and a strong domestic industry, is led by local producers. Highlands Coffee exemplifies this, being a key player and one of the world's largest coffee producers. Indonesia : With a deep-rooted coffee culture and the rich aromas of Sumatra, Java, and Sulawesi in the air, Indonesia's coffee chains are led by local players like Janji Jiwa and Kopi Kenangan. These brands dominate the market, bringing the distinctive flavors of Indonesian coffee to the forefront. The Philippines : Coffee scene is undergoing a vibrant transformation, fueled by its long-standing coffee heritage culture and a growing appetite for new trends and international influences. This dynamic market is attracting major international players, eager to capture a share of this burgeoning coffee empire. Singapaore : Thriving on its central location as a trading hub, Singapore's coffee culture offers a unique blend of tradition and modern innovation. From a taste of heritage at a kopitiam to a trendy latte at a modern cafe, there's something for every coffee lover. Malaysia : While cherished kopitiams continue to be a cornerstone of Malaysian coffee culture, offering a taste of local tradition and the comforting familiarity of strong, locally-roasted beans, international coffee chains like Starbucks have also gained popularity. SEA's coffee scene is hot, but it's worth doing your homework first! Partnering with a local is key, and don't forget the tech factor – it can be a game-changer. During our next discussion, I'm eager to dive deeper into the Thailand coffee market. Let's stay connected!!!

𝐁𝐫𝐞𝐰𝐢𝐧𝐠 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: #𝐂𝐡𝐢𝐧𝐚 #𝐂𝐨𝐟𝐟𝐞𝐞 #𝐌𝐚𝐫𝐤𝐞𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐑𝐢𝐬𝐞 ☕🌟 The China Coffee Market, valued at USD 19,037.09 million in 2023, is projected to reach an impressive USD 37,548.79 million by 2030, growing at a robust CAGR of 10.19%. This remarkable growth highlights coffee's rising prominence in China's beverage sector, fueled by changing consumer preferences and increasing urbanization. 🌟 Market Dynamics - Shift in Consumer Preferences: Lifestyle changes, higher disposable income, and growing acceptance of Western cultural trends are driving demand for coffee across China. - Rise of Instant Coffee: Convenience and affordability make instant coffee a dominant segment, catering to the on-the-go urban population. - Localization Strategies: Brands like Costa Coffee tailor flavors regionally, meeting diverse consumer taste preferences in cities like Beijing and Shanghai.  𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨:https://lnkd.in/gWpvPV2J 🌏 Regional Insights Yunnan's Dominance: Yunnan produces over 60% of China’s coffee, with strong government support to boost production and exports. E-commerce Boom: Platforms like Tmall (56.6% market share) and JD.com (24.7% market share) dominate the B2C coffee market, enabling easy access to imported products. 🚀 Key Trends and Opportunities Tech Integration: Apps like WeChat revolutionize the coffee experience, enabling seamless ordering and personalized marketing. Sustainability Practices: Brands like Manner Coffee attract eco-conscious consumers with discounts for reusable cups and competitive pricing. Rapid Expansion: Chains like Luckin Coffee continue aggressive expansion, leveraging innovative digital strategies to capture market share. 🌱 Challenges to Overcome Taste Diversity: Regional taste variations pose challenges for standardization. Bureaucratic Hurdles: Complex cultural and linguistic barriers make it tough for new entrants to establish a foothold. 🔑 Key Players Driving the Market Nestlé, Starbucks, Luckin Coffee, The Kraft Heinz Not Company , The Coca-Cola Company and Gloria Jean's Coffees's are leading innovation, localization, and customer engagement strategies to capture market share. #ChinaCoffeeMarket #CoffeeCulture #BeverageInnovation #ConsumerTrends #SustainableCoffee #MarketGrowth #DigitalTransformation #GlobalBeverageTrends

As Hong Kong's vibrant #food scene faces growing competition from diverse culinary experiences offered in nearby cities, the HKFYG's think tank Youth IDEAS' latest research offers insights into how to reassert the city's status as a global #Culinary Capital. 86% of the 520 young Hong Kong residents surveyed agreed that Hong Kong is a food paradise, with iconic local dishes like egg tarts, pineapple buns, and egg waffles topping the list. Over 90% cited food quality, food safety, and service quality as critical factors in building Hong Kong's culinary reputation. However, more youth interviewed believe that "high rent" (64.0%), "high food costs" (47.3%), and "competition in surrounding areas" (39.0%) are the biggest #challenges to developing the local food business. YUNG Tak Kin, deputy convenor of the Employment and Economy group of Youth IDEAS, suggested establishing a dedicated "Hong Kong Food Development Task Force" to coordinate strategies and promote the "Tourism + Gastronomy" integration. LAU Kin Yu and CHUI Pui Yin, members of the Employment and Economy group, Youth IDEAS of The HKFYG, proposed launching a "Hong Kong Food #Heritage Movement" to highlight iconic local street food and eateries, supported by food tourism maps in multiple languages. CHAN Hong Kiu and CHAN Ngar Kiu, members of the Employment and Economy group, Youth IDEAS of The HKFYG, suggested implementing a "#Diverse Dining Friendly" labelling scheme to cater to evolving dietary needs and showcase Hong Kong's international diversity. The #youth-led insights offer a roadmap for reinvigorating Hong Kong's standing as a global culinary hub, balancing #tradition, #sustainability, and #innovation. #HongKong #FoodTourism #SustainableDining #YouthResearch

Unveiling China's food and beverage titans: innovators leading the taste revolution    Fierce competition and shifting consumer tastes are reshaping China's fast-growing food and beverage industry. Previously driven by rising incomes and urbanization, today's trends reflect evolving appetites, lifestyles and health concerns among younger demographics. According to the 2024 IMD China Company Transformation Indicator (CCTI), leading companies excel in early innovation, swiftly adjusting their offerings to match changing consumer behaviors. The Coca-Cola Company, topping the CCTI, illustrates this approach with localized flavors that resonate with Chinese consumers.    Other standout performers include Nestlé, which has thrived through focused R&D and strategic acquisitions like Totole, Yinlu and Hsu Fuji. Kweichow Moutai has embraced digital transformation with initiatives like the 'Xunfeng Digital World', a virtual reality experience of its brewing environment. Yili Group and Mengniu Dairy continue to innovate in the dairy sector, engaging effectively with consumers.    For deeper insights into these strategies and the evolving landscape of China's F&B industry, learn more: https://bit.ly/3Wrn9iw    #IMDImpact #IbyIMD #CCTI #China

Whenever I have Singaporean visitors, I always request kueh and pandan chiffon cake from Bengawan Solo. This got me thinking about how our consumption experiences of food and beverages go beyond sensory elements. In this piece I explore three cultural codes that underpin how Asian consumers experience food and the implications for innovation. 1. Heirloom recipes such as kueh and putu piring as a tool for cultural preservation.  2. Role of food and beverages in moments of gesture. This sums it up well - https://lnkd.in/gSmECFgW 3. Connecting people and communities with communal consumption rituals. Think of how hotpot is only great when shared! https://lnkd.in/grD7Vfws #futurism #innovation

🌍 From Farm to Fast Food🌍 Incredible to be with Fulton Market Group this week to witness firsthand how #China, McDonald’s 2nd largest market, is shaping the future of global food supply. With plans to grow by 1,000 stores per year, this dynamic market continues to have a strong desire for high quality affordable protein. Here are some key takeaways: 🍗 Protein Power: With 100kg of protein per person consumed annually, chicken is the star of the menu board, followed by beef. We learnt about how these vital proteins are sourced from both local and global suppliers, including Australia and South America. 🌱 Agri Passion: Equally impressive were the locals we met, whose passion for clean, green, quality produce mirrors the dedication we see in Australian agriculture. Super sharp, talented people who own the role they play in the supply chain be it growing, sourcing, processing, or serving protein all for our end customers wherever they may be. 🏙️ Shanghai Surprises: Despite our full business agenda, Shanghai delivered a stunning blend of modernity and tradition—clean, vibrant, and full of life (and perhaps a hidden karaoke room on the way...). In short, it was a trip that reaffirmed the power of global partnerships and the importance of Agriculture —no matter where you are in the world. #SupplyChain #GlobalSourcing #Sustainability #McDonalds #China #AustralianAg #Shanghai #Leadership #FoodIndustry #Protein Nick Wolf Paulina Matczuk Ricardo del Pino Milagros Uhart

🔑 The key to success: copy and paste. Xintiandi Shanghai is a rich restaurant and entertainment district in Shanghai, China. Each quarter, the district offers a thematic campaign to promote and showcase its restaurants and boutiques. The dentsu ad agency was commissioned to produce one on the theme “Food Sustainability.” They went deeper and got to the core of the problem: Food waste. A study showed that restaurants dispose of up to 84% of unused ingredients, and all of that ends up being wasted. They developed the Re_PIZZA project, a dining experience that turned potential food waste into great flavors. They collected unused ingredients to create over 200 kinds of Re_PIZZA. In just a few days, they reminded 360 million people (through social impressions) and reused 60 kg of unused food. They fed 1,500 people at the event and donated the profits to The Global FoodBanking Network to feed over 15,000 children. Most importantly, they managed to reduce food waste from 84% to 43%. 🤔 The Re_PIZZA project was a sustainable solution that helped reduce the problem and directly educate people about this issue. ❓ It sounds like a good idea to me. Why not replicate it? 🗓️ This professional campaign titled 'Re_Pizza' was published in China in December, 2016. ➖➖➖ ℹ️ If you're looking for a specialist in the #foodandbeverage market with a rich Italian background, you've come to the right place. Let's create strategies to elevate your #brand and give me the chance to start a new journey in a new country! Yes, I'm seeking a sponsor to move to #NewYork, and it could be you 😉 If interested, reach out and let’s do great things together. #Restaurant #HoReCa #Hospitality

Asia Pacific Coffee Market Share, Latest Trends, Market Dynamics, Market Size Research Report and Forecast 2024-2030 Get To More:https://lnkd.in/gVVPCwub Rising Consumption: The Asia Pacific coffee market is experiencing robust #growth, driven by increasing coffee consumption in countries like China, India, and Japan. #Urbanization and changing consumer preferences are fueling #demand for both instant and specialty coffee products. Café Culture Expansion: The growing café culture in metropolitan areas across the region is #significantly boosting coffee sales. Local and international coffee chains are expanding rapidly, catering to the rising #demand for premium coffee experiences. Key Production Hubs: Countries like Vietnam and Indonesia are not only #leading coffee #producers but also key players in the export market. These nations are enhancing production quality and expanding their global market reach while also seeing a rise in #domestic consumption. key players in the Asia Pacific Coffee Market: Nestlé S.A. Universidad Católica de Córdoba Fresh Prints Brew Co. Urban Company Brew Illycafé S.P.A. #CoffeeMarket #AsiaPacific #CaféCulture #SpecialtyCoffee #VietnamCoffee #IndonesiaCoffee #CoffeeConsumption #Urbanization #InstantCoffee #CoffeeProduction