Sid Lee’s Post

There were 3 auto brands in this year's Interbrand's Top 10 Best Global Brands including Toyota, Mercedes-Benz, & BMW.   Automotive brand value rose by 9% in 2023, with BMW (#10) entering the top ten for the first time (#10). Porsche (#47) Hyundai (#32) and Ferrari (#70) all achieved a double-digit rate of growth and accounted for three of the top five fastest-growing brands. Strongest performing sectors are automotive and luxury with sector value rising 9% and 6.5% respectively. https://lnkd.in/erezgtSv

What does it take to be a top riser among the world’s most valuable brands? These 10 brands—Airbnb, Porsche AG, Hyundai Motor Company (현대자동차), Ferrari, SEPHORA, Adobe, Microsoft, LinkedIn, Red Bull and Sony—saw sizable growth in the Best Global Brands 2023 ranking, fueled by simultaneous expansion into new Arenas and a strong commitment to their core values. This powerful combination propelled these brands forward to become the the top growing brands of 2023. Download the Best Global Brands 2023 report to learn more about how these brands continue to seek new opportunities and outpace competition → https://lnkd.in/eXzwF3vs #BGB2023 #BestGlobalBrands2023 #InterbrandBestGlobalBrands2023

Building a brand starts with having a great product and then making it stick to the potential buyers mind with a great name. WTF kind of combines both or what do you think?

🥃 X 🏎️ ???? The Jack Daniel's X McLaren Racing collab has to be the most confusing brand partnership ever ! 🤔 Whiskey and racing cars don’t exactly go hand in hand—This runs against the "brand coherence" principle, which suggests that all brand partnerships should align with the core values, identity, and consumer expectations of both brands involved. 🤯 By pairing whiskey- a product associated with relaxation, leisure, and savoring with racing cars, which embody speed, precision, and adrenaline, this collaboration creates a jarring disconnect. It risks confusing the target audience and diluting the #brand identities by mixing two very different experiences that don't naturally complement each other. 💨 Leaving you wondering what they were aiming for—sipping smooth whiskey at 200 mph? Or was the intention to create conversation? 🗣️ There is no ‘good’ or ‘bad’ publicity at the end of the day. #BrandingStrategy #MarketingInsights #BrandCollaboration #BrandIdentity #MarketingTrends #PublicityStunt #UnconventionalMarketing #BrandAwareness #MarketingStrategy #BrandPartnerships

Nivea Men x Liverpool FC: An example of empathetic marketing in action. By understanding and addressing the common irritations of men's grooming, they've shown that empathy is more than just understanding - it's solving your consumer's problems. #Sponsorship #BrandActivation #BrandPositioning #UsageOccasions

Remember Supreme? Well... they have sold again! Once regarded the hottest brand on the market, with customers (affectionally known as hype beasts) camping over night to secure the drops. Initially purchased by VF Corporation in 2020 for $2.1bn, it's just sold to EssilorLuxottica (Home to Ray-Ban, Oakley etc) this week for $1.5bn. Good move, or a fall from grace? What are your thoughts on this acquisition? How do you think it will impact the retail landscape? Share your insights below! 👇 #RetailInnovation #EcommerceTrends #BrandStrategy

As we gear up for the holidays, here's some notable Christmas ads over the years🎄🎅✨ 1. Mercedez Benz, 2013 2. McDonalds 3. Tide, 2017 4. Jordan Brand, 1985 5. Adidas, 2012 6. Durex, 2016 Let us know in the comments what holiday campaign still lives rent free in your mind👇🏽🎄 #christmas #xmas #xmastime #holiday #holidayseason #festiveseason #festiveseason🎉 #mercedezbenz #adidas #durex #mcdonalds #airjordan #brands #marketing #brandmarketing

👏 Nivea Men x Liverpool FC: An example of empathetic marketing in action. By understanding and addressing the common irritations of men's grooming, they've shown that empathy is more than just understanding - it's solving your consumer's problems. 🎯 #Sponsorship #BrandActivation #BrandPositioning #UsageOccasions

👏 Nivea Men x Liverpool FC: An example of empathetic marketing in action. By understanding and addressing the common irritations of men's grooming, they've shown that empathy is more than just understanding - it's solving your consumer's problems. 🎯 #Sponsorship #BrandActivation #BrandPositioning #UsageOccasions