🥃 X 🏎️ ????
The Jack Daniel's X McLaren Racing collab has to be the most confusing brand partnership ever !
🤔 Whiskey and racing cars don’t exactly go hand in hand—This runs against the "brand coherence" principle, which suggests that all brand partnerships should align with the core values, identity, and consumer expectations of both brands involved.
🤯 By pairing whiskey- a product associated with relaxation, leisure, and savoring with racing cars, which embody speed, precision, and adrenaline, this collaboration creates a jarring disconnect. It risks confusing the target audience and diluting the #brand identities by mixing two very different experiences that don't naturally complement each other.
💨 Leaving you wondering what they were aiming for—sipping smooth whiskey at 200 mph? Or was the intention to create conversation?
🗣️ There is no ‘good’ or ‘bad’ publicity at the end of the day.
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Turning ideas into unforgettable experiences | Marketing, tourism, event promotion | Certified French-to-English translator | Translation, transcreation, editing
4dWow! It’s full of energy and la bella vita. What a beautiful way to communicate their message.