Sid Lee’s Post

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We collaborated with our friends at Squared Circles to develop the brand identity and packaging for Freaks of Nature. Freaks of Nature is a new high-tech skincare brand formulated for outdoor athletes. Its formula is inspired by incredible bioengineered ingredients such as vegan shark squalane and vegan spider silk. So with this identity, we wanted to represent the broad spectrum of nature’s freaks, who aspire to something that is not normal. The result is bold, raw, vibrant and uncompromising.

Alex Lachapelle

Concepteur-rédacteur chez Sid Lee

2mo

🔥🔥🔥

Beautiful

Benjamin POUTEAU

Senior Art Director - Sid Lee (Montréal)

2mo

Dope 🔥

Oliver Gadoury

Montreal-based Illustrator & Designer, Prov. RGD

2mo

Looks great!

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