Sid Lee’s Post

Is your brand a reflection of your values or just a collection of trends? In a world where trends come and go, staying true to your core values is what makes a brand stand out. Authenticity isn't just a buzzword—it's the foundation of lasting connections and trust with your audience. When you strip away the logos, the taglines, and the campaigns, what's left? Your brand's true essence. So, how do you ensure your brand stays aligned with its core values, even in a rapidly changing market? Find your true OneWord! Here are examples LUSH The OneWord for LUSH could be "Ethics." Their commitment to ethical sourcing, cruelty-free products, and environmental sustainability sets them apart in the cosmetics industry. Every aspect of their business, from product ingredients to packaging, reflects this core value. Warby Parker Their OneWord might be "Vision." Not only do they provide affordable eyewear, but their "Buy a Pair, Give a Pair" program highlights their commitment to improving access to vision care worldwide. This focus on vision extends beyond just glasses; it's about creating a clearer view for everyone. Aesop Aesop’s OneWord could be "Simplicity." This brand stands out for its minimalist approach to skincare. The clean design of their stores and packaging, along with their simple yet effective product formulas, reflect a commitment to the idea that less is more. Toms The OneWord for Toms could be "Compassion." Known for their "One for One" model, they’ve built a brand around the concept of giving back. Every purchase helps someone in need, which resonates deeply with their customers. Oatly Their OneWord might be "Disruption." Oatly has redefined the plant-based milk category with a bold and unconventional approach to marketing, taking a stand on issues like climate change and animal welfare. They’re not just selling a product; they’re challenging the status quo. Let's discuss how to distill your BrandClarity into a single, powerful word that guides everything you do. BrandClarity and the OneWord Model is a strategic framework developed and founded by Baaghil, the Global Brand Advisor.

In a world where conscious consumerism is on the rise, the demand for natural and organic cosmetic brands continues to flourish. Beyond the promise of radiant skin or luscious locks, these brands embody a deeper promise – a pledge to harness the power of Mother Nature while advocating for sustainability and purity. So as the market for organic cosmetics is gaining momentum, we’re seeing more and more brands finding unique ways to stand out. What we’re used to seeing from organic cosmetics brands is harmonious blends of earthy tones, botanical motifs, and minimalist design principles. But now some are straying from the norm and pathing their way through the tough competition that commercial markets are. Organic cosmetic brand Aware #branding and #packaging by FIBRA Branding is showing how it can be done!

Clear Skin Shoppers want sustainable options and are willing to pay more! This category ranks at 11 out of 214 for shoppers saying sustainability is important to them. And nearly 3 quarters of these shoppers say they would be willing to pay more for sustainable options. As to what sustainable actually means to shoppers? They are most likely to say that to them it means sustainable ingredients and sourcing. Most of the top brands speak to the efficacy of the product. And perhaps that’s what it’s about for consumers of this product type. But could there be opportunities here to call out more sustainable lines? Maybe…very few brands do currently. See top 10 ‘sustainability' categories here: https://lnkd.in/edFMi8Xd #skincare #acnetreatment #clearskin #categorymanagement #shopperinsights #groceryretail

Do you believe that having such a label on every banana is crucial for maintaining its branding? Does it likely impact their skin degradation? Brands should consider it. #Banana #sustainabilitymatters #sustainability #degradation #changeisgood

Exploring the fine line between sustainable beauty and greenwashing 🌱 In this article for The Nod, I explore the complexities of sustainable beauty with Maggie Spicer, an attorney who builds comprehensive sustainability strategies for fashion, beauty, and lifestyle brands. We discussed how to identify genuine eco-efforts versus clever marketing, the importance of clear, honest labeling, and how brands can make real impact beyond just ticking the green box. For anyone who wants to be more conscious of their beauty choices, this article breaks down what real sustainability should look like and why transparency matters now more than ever. What an incredibly insightful conversation, thank you Maggie for doing this with me! 💚

For brands, a growing need to prove their safety, efficacy, and sustainability has led to a variety of claims and labels being shouted at the shopper. And for the unfamiliar consumers, these can be more confusing than comforting. The simplest red flags come in familiar language, that is intentionally vague and ambiguous: like ‘better for the environment’ (how?); and incomparable ones, like ‘55 per cent more sustainable‘ (than what?). “Claiming you are sustainable or eco-friendly can mean anything. You may have sustainable packaging, and the consumer might assume that you are engaging in [certain] practices across other areas like manufacturing or ingredient sourcing. But a consumer has no idea what a brand is really doing unless it makes a much more specific claim,” says expert, Maggie Spicer. So how can we, as people buying the products, authenticate anything? Read writer Sneha Mankani's conversation with Maggie Spicer to know more.

👟✨ Exciting Collaboration Alert! ✨👟 I’m thrilled to announce an exciting partnership between MaGéAu Naturel and KUMI Sneakers! 🌿🇪🇺 Together, we’re stepping into a future that’s kinder to our planet and better for our well-being. This collaboration is all about merging style with sustainability. Just like MaGéAu Naturel’s 100% natural, vegan, and refillable skincare products, KUMI Sneakers is dedicated to eco-friendly practices and top-notch quality. Here’s what you can look forward to:  🔹 Eco-Chic Sneakers: Perfectly complementing our skincare ethos, KUMI Sneakers are vegan, using recycled materials and sustainably made in Europe.  🔹 Exclusive Giveaways: Check the comments for a chance to win a pair of KUMI Sneakers along with MaGéAu Naturel products.  🔹 Joint Live Session: Join us for a fun and informative live session tonight at 7pm CET on Instagram where we’ll chat about sustainable fashion, skincare, and more! Link in the comments too 👏 We believe in making conscious choices that benefit not just us, but the world around us. And this collaboration is a perfect step in that direction. Follow us and KUMI Sneakers to stay updated on all the exciting happenings! Let’s make sustainability stylish together! 🌍👟💚 #Ecofriendly #Beautybusiness #Skincare #SustainableFashion #Circulareconomy #Sustainability

LS:N Global® saying it like it is. Strategic opportunity: Businesses in beauty and other sectors offering clean consumer goods can take inspiration from Baude’s disruptive branding, cutting through the noise in the increasingly saturated clean product arena https://lnkd.in/gt_e8Bi2

Guess which brand nailed their rebranding?💥Yep, it's time to spill the tea on Azarine's makeover, the local skincare sensation! Back in the day, AZARINE COSMETIC OFFICIAL was all about supplying body care and skincare goodies exclusively to beauty salons. But now they're shaking up our daily routines with skincare fit for everyday use! Switching gears from business-to-business to business-to-consumer has positive impacts for Azarine. So, what's interesting about their post-rebranding success? Read the story on the post below!👇

The Ordinary’s Extraordinary Branding 🌟 Ever wondered why the Ordinary Skincare Co. is anything but ordinary? Spoiler alert: It’s not just about the skincare. In a sea of flashy skincare brands, The Ordinary shines bright with its no-nonsense approach. Why? 1. Transparency: Explains their straightforward ingredient lists. 2. Affordability: Highlights how they provide luxury results at budget prices. 3. Packaging: Emphasizes their minimalist, effective packaging. 4. Innovation: Talks about their cutting-edge ingredients and formulas. 5. Community Engagement: Showcases their active and engaging social media presence. 6. Ethics: Points out their cruelty-free and sustainable practices. 7. Strategic Simplicity: Describes their clear and resonant brand mission. What’s your favourite part of their approach? Share your thoughts below. 💭 #branding #skincarebrands #trixalmedia