SideRamp’s Post

If you're a communication specialist, it's crucial to engage with product managers. Here are 4 why`s: 🎯 They understand the true fears and passions of clients. I feel like PR and brand managers often find themselves in a constant state of FOMO. Between newsjacking the Super Bowl, setting up events for opinion leaders, and pitching articles to Forbes, it's easy to lose sight of the clients. Luckily, product managers can bring you back to reality and provide insight into what truly concerns the target audience. 🎯 They can help you find the perfect TOV. Product managers can invite you to interviews or share records of conversations with potential clients. These interviews often provide more understanding than conventional competitor or market leader social network analysis, because people speak candidly and use slang. 🎯 They can teach you how to build systems. Probably the most crucial lesson I've learned from communicating with products is that it's not just important to achieve a result, but to learn to consistently achieve results; therefore, a system or framework is needed. I believe that prioritizing hypotheses and analyzing results can be used to build a system for getting into tier-1 media. 🍻 They're enjoyable to spend time with. Product managers are some of the most empathetic and friendly people I've met. They're always ready for a casual chat and like to gather people around themselves. #PR #productdevelopment #workprinciples

Being a CMO is hard...most last less than two years in the hot seat. But... I've met some brilliant CMOs. Here are five signs your CMO is a rockstar 🤘 ---- ♻️ If you found this helpful, 𝗴𝗶𝘃𝗲 𝗶𝘁 𝗮 𝗿𝗲𝗽𝗼𝘀𝘁 💻 𝗟𝗲𝗮𝘃𝗲 𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 to discuss 👋🏻 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 for more insights into careers, marketing and product marketing #harveylee #careers #marketing #backstagepass #productmarketingalliance

The Life Cycle of a Marketer : A Journey Through Impact, Expertise, and Evolution. 🤗 The career journey of a marketer is a fascinating one, filled with growth, challenges, and evolution. As we move through the various stages, our roles and impact change dramatically, shaping our expertise, enthusiasm, and even our tolerance for the less glamorous aspects of the job. Here's a look at the typical lifecycle of a marketer: 1. Assistant Brand Manager/Brand Manager: At the beginning of our journey, we’re full of enthusiasm and energy, eager to make an impact. Our expertise is still growing, and we often find ourselves managing day-to-day tasks, learning the ropes, and absorbing as much knowledge as possible. 2. Senior Brand Manager/Marketing Manager: As we climb the ladder, our marketing impact increases significantly. We’re now in roles that require strategic thinking, leadership, and a deeper understanding of the market. Our expertise grows, but with it comes a slight dip in enthusiasm as the realities of the job set in. 3. Marketing Director/VP Marketing: At this stage, we’re at the peak of our impact and expertise. We lead large teams, make critical decisions, and shape the direction of the brand. However, the demands of the job may start to wear on us, and we find ourselves sighing a lot more often as we navigate complex challenges. 4. CMO/Executive Roles: As we reach the top, our impact starts to decrease, and our expertise, while vast, can begin to feel dated in a rapidly changing industry. Our enthusiasm shifts from projects to people, focusing on mentoring the next generation of marketers. 5. Transition to Consultant/Executive Coach: Finally, many seasoned marketers transition into consulting or executive coaching roles. Here, we leverage our extensive experience to guide others, though the challenges of keeping up with the latest trends can make us feel distant from the cutting-edge practices. Throughout this journey, our tolerance for the "BS" of the job fluctuates. Early on, we’re willing to put up with a lot, but as we progress, we become more selective and focused on what truly matters. Marketing is a dynamic and rewarding field, and understanding this lifecycle can help us navigate our careers with intention and awareness. #MarketingCareer #Leadership #BrandManagement #CareerGrowth #CMO #marketing #advertising #marketingjourney #cmo #brandmanager

🚀 Exciting times ahead as I step into my new role as Director of Marketing at T2Group! Transitioning into this position feels like embarking on a thrilling journey filled with opportunities to innovate and connect. T2Group has always been at the forefront of delivering exceptional solutions, and I’m eager to contribute to our mission of driving impactful change in the industry. What excites me most is the chance to collaborate with an incredibly talented team that shares a passion for creativity and excellence. Together, we’ll explore new strategies to enhance our brand presence and engage with our audience in meaningful ways. I believe that marketing is not just about promoting products and services; it’s about telling stories that resonate, building relationships, and creating value for our clients. In the coming weeks, we’ll be rolling out some exciting initiatives that I can’t wait to share with you all. From innovative campaigns to community engagement efforts, we’re committed to making a positive impact and fostering connections that matter. I invite you to join me on this journey! If you’re interested in staying updated on our progress, feel free to follow T2Group and engage with our upcoming content. Your insights and feedback are invaluable as we strive to grow and evolve together. Let’s connect, share ideas, and inspire each other. If you found this post helpful or inspiring, please give it a like, leave a comment, or share it with your network! #Marketing #Innovation #Leadership

Making the leap from marketing to partnerships was one of the most transformative phases of my career. Initially, my focus was on driving growth through innovative marketing strategies, but I soon realized the immense potential and value that strategic partnerships bring to the table. In marketing, I honed skills in communication, brand positioning, and audience engagement. These skills have been invaluable in my partnerships role, where building strong, mutually beneficial relationships is key. The transition required a shift from a primarily outward-facing approach to a more collaborative, integrative mindset. Partnerships are not just about revenue streams—they’re about creating synergies that enhance brand credibility, drive product innovation, and open new market opportunities. Embracing this holistic view has allowed me to drive significant growth and create lasting value for the organizations I've been part of. This journey has taught me the importance of adaptability, continuous learning, and the power of leveraging diverse strengths. It’s a dynamic and challenging niche that I absolutely love and wouldn't trade for anything. 🚀 #careertransition #marketingtopartnerships #strategicgrowth

Did anyone else see this post last week ? Fractional. Friend or Fad? It certainly ruffled a few feathers. I've been noticing "fractional" popping up in more LinkedIn profiles lately, and I confess I had to have a quick Google to make sense of its meaning in the marketing world. Is this a stroke of genius, leading the way for a more agile, gig-driven future? Or is it just another case of daft marketing jargon gone too far ? On one hand, fractional roles could be the answer to many’s prayers, offering flexibility and expertise without the hefty price tag of a full-timer. Agile teams, fresh perspectives—what’s not to love ? “Fractional CMO" certainly smacks of high-level leadership without the cost. But... fractional? Does tacking that modifier on make things sound, rather “less than”..? "Yo don't panic , I'm just your scaled-down, cut-price marketing leader!" Is there a more dignified way to pitch streamlined services without diminishing the role's value? What's your take? Is the fractional movement forging a brave new way of working in marketing ? Or is it just silly verbal gymnastics destined for the buzzword bonfire?🔥 Hit me with your fractional share of the debate. 😉 👇 #Marketingcareers #Marketingrecruitment #Marketingindustry #Marketingjobs #Fractionalmarketing

Strategy! A word everyone loves in their designation as they think it makes them elite. Recently, I’ve seen a trend to rename designations to include strategy words. But at the end of the day, the role doesn't change. - Product Manager —> Product Strategy - Growth Manager —> Growth Strategy Manager - Sales Solutions Manager —> Solution Strategist - Marketing Campaign Manager —> Campaign Strategist and more… Every role has an element of strategy, but the problem happens when people start only doing strategy and don't want to dirty their hands for exceptional execution. The bottom line is that without proper execution #strategy is meaningless. #BusinessStrategy #Corporate #Employees

🔍 Product & Marketing Director: What Leads What? 🤔 Reflecting on the last six months of my job search journey, a recurring theme in my interviews for Product & Marketing Director roles has sparked an intriguing debate: What's more important—product or marketing? Having been a strong candidate for positions in two dynamic industries, where the decision ultimately leaned towards candidates with a heavier product management background, I'm prompted to ask, which qualities truly drive success? From my experience, I've observed brilliant technical and product-focused professionals who, despite their expertise, struggled because they lacked a consumer-centric approach. They often found it challenging to align with what consumers truly value and to effectively commercialize their products considering the 4 Ps (Product, Price, Place, Promotion), but especially how to effectively communicate a product. In these two processes, I dove deep into unfamiliar sectors, quickly gaining an understanding and forming a strategic vision that aligned with and aimed to transform each industry. My approach was comprehensive, blending powerful branding and precise market segmentation with a consumer-centric focus to propose potential innovations and market expansions. Despite my efforts and showcasing a rich skill set—from strategic thinking to a profound understanding of consumer behaviour—the feedback suggested a stronger showcase of my product management skills was needed. This has led me to ponder: What should lead in the delicate balance of product and marketing? How do we best measure the impact of each in leadership roles? Based on your experiences and observations, which do you believe holds more weight in driving a company's success? How have you seen these dynamics play out in your own career or industry? I personally have bought lots of crappy products just to learn they had amazing marketing and nothing else... but if we take the CLV out of the equation, what is more important for driving action with consumers? #ProductMarketing #SeniorRoles #Leadership #MarketingVsProduct #CareerJourney #JobSearch

𝐓𝐡𝐞 𝐝𝐞𝐜𝐚𝐝𝐞 𝐝𝐫𝐚𝐦𝐚 Marketing has always been about 𝒑𝒆𝒐𝒑𝒍𝒆 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒏𝒈 𝒘𝒊𝒕𝒉 𝒑𝒆𝒐𝒑𝒍𝒆. But in today's hyper-competitive landscape, finding the right people to craft those connections is becoming increasingly challenging. It's not just about filling a vacant marketing role; it's about finding the creative spark, the strategic mind, and the digital wizardry to drive brand growth. Think about the iconic ad campaigns, the viral social media sensations, or the groundbreaking product launches that have shaped industries. Behind each of these successes was a team of talented individuals. When key marketing positions remain unfilled, it's not just a setback; it's 𝐚 𝐦𝐢𝐬𝐬𝐞𝐝 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 to create the next big thing. The marketingverse is in the midst of a talent crisis. The rapid evolution of technology, changing consumer behaviors, and the rise of data-driven strategies have created a demand for 𝐚 𝐧𝐞𝐰 𝐛𝐫𝐞𝐞𝐝 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫. Finding, hiring, and retaining these individuals is a complex puzzle that requires innovative solutions. To address this challenge, companies must invest in employee development, foster a culture of innovation, and leverage data to identify and attract top talent. Partnerships with educational institutions can also help build a pipeline of future marketing leaders. Prioritize talent acquisition and retention: 𝐢𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 in an increasingly competitive marketplace. #cmo #leadership

Well said Ankit Aggarwal In fact, in any 'Strategy' role, I believe brainstorming and developing the strategy accounts for only about 15-20% of the time. Real strategic decisions or frameworks are decided by senior leadership, while junior resources handle the fine-tuning. Most of the time, around 80-85%, is spent on 'strategically implementing' the 'strategies' decided by their leaders. There's nothing wrong with this approach, but both recruiters and candidates need to understand these key responsibilities during the hiring or expectation-setting phase. And, I won't hesitate to say the same goes for 'Consulting' and imagine if these two terms align together..... "Strategy Consulting" Yours Truly, 'Strategy Consultant'