Sidhant Jain’s Post

After spending 10+ years on the road selling pet food/supplies combined with breeding champion show dogs, I am a self-appointed "expert" in the pet food industry.   It's common knowledge that manufacturers are fighting over shelf space, consumers are confused by the newest "breakthrough" in nutrition, and account managers are challenged to put together effective sales pitches that show differential, grow partnerships, and ultimately shelf-space/sales.   While relationship selling is still a vital component in sales (after all people buy from people they like), it will only take a brand/account manager so far. The real key to success is data. Data is essential for growing market share, trust, and relationships.   If your company is running blind on what the top brands are, who your true competitors are, why consumers buy brands, what consumers value about a brand, where/when to reach them and are truly looking to uncover the why of consumer behavior, MRI-Simmon's data can help.   The ability to inform retail buyers that their consumers are dog owners, they also enjoy going to the movies, heavily participate in loyalty rewards programs and they do research online, prior to making a purchase, are very valuable to gaining the oh so precious shelf space. This type of data, plus much more, will set your sales team apart from the other five sales reps that walk in the retailer's door that day.   Building mutually beneficial partnerships is the key to success for any company. Let us help you do that. Reach out today for more information! 

𝐏𝐞𝐭 𝐒𝐧𝐚𝐜𝐤𝐬 𝐚𝐧𝐝 𝐓𝐫𝐞𝐚𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐞, 𝐒𝐡𝐚𝐫𝐞 & 𝐓𝐫𝐞𝐧𝐝𝐬 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐛𝐲 𝐏𝐫𝐨𝐝𝐮𝐜𝐭, 𝐏𝐞𝐭 𝐓𝐲𝐩𝐞, 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐂𝐡𝐚𝐧𝐧𝐞𝐥, 𝐚𝐧𝐝 𝐑𝐞𝐠𝐢𝐨𝐧 𝐆𝐞𝐭 𝐅𝐫𝐞𝐞 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐃𝐞𝐦𝐨 𝐑𝐞𝐩𝐨𝐫𝐭, 𝐄𝐱𝐜𝐞𝐥 𝐏𝐢𝐯𝐨𝐭 𝐚𝐧𝐝 𝐓𝐨𝐂: https://lnkd.in/dJ-kRa9U #PetSnacks and #TreatsMarket Size is valued at USD 36.1 billion in 2023 and is predicted to reach USD 89.2 billion by the year 2031 at a 12.2% CAGR during the forecast period for 2024-2031. ▪ 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐂𝐨𝐯𝐞𝐫𝐞𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝐚𝐫𝐞: ▪ Colgate-Palmolive Company, Distr. LLC ▪ General Mills ▪ Mars ▪ Merrick Pet Care, Inc. ▪ Nestlé ▪ Off Leash Pet Treats ▪ Spectrum Brands EMEA UK ▪ The J.M. Smucker Company - Scottsville, KY ▪ VAFO ▪ Wellness Pet Company, #DogSnacks #CatTreats #PetCareMarket #PetProducts #MarketAnalysis

📈 Here's how to Build a Winning Marketing Strategy in the Indian Pet Food Market 🐾 The Indian pet food market is growing at an incredible pace, but to succeed, it’s essential to have a smart, tailored marketing strategy. Whether you’re a new brand entering the space or an established company looking to expand, here’s how we help you create a powerful marketing approach: 1️⃣ Know Your Audience: Indian pet owners are diverse and their needs vary greatly. We help you segment your audience based on factors like pet type, dietary preferences, and regional trends to ensure your marketing speaks directly to them. 2️⃣ Emphasize Health & Nutrition: As pet parents become more conscious of what they feed their furry friends, the demand for nutritious, high-quality ingredients is skyrocketing. Highlighting the health benefits of your products is crucial for building trust. 3️⃣ Leverage Local Insights: India’s pet food market is still developing, and preferences can differ from one region to another. We provide you with insights into local consumer behavior, helping you tailor your messaging for maximum impact. 4️⃣ Build Digital Presence: Social media platforms like Instagram and Facebook are powerful tools to engage with Indian pet owners. We create targeted campaigns, engaging content, and influencer collaborations that resonate with your audience. 5️⃣ Educate the Market: Many pet owners in India are new to premium pet food products. We help you create educational content to inform consumers about the benefits of your products, building brand loyalty along the way. 6️⃣ Develop Strategic Partnerships: From working with veterinarians to collaborating with pet stores, we help you create partnerships that amplify your reach and credibility in the market. The Indian pet food market is full of opportunities, and with the right marketing strategy, your brand can thrive. If you’re looking to enter or grow in this dynamic market, let’s connect and discuss how we can craft a strategy that delivers results! 🐶🐱

General Mills acquires premium petfood digital native brand Edgard & Cooper | B Corp It is a deal worth to mention in a challenging context for M&A in the FMCG industry (2023 was an all-time low in deal value, Q1 2024 was even lower - article to follow over the week-end) The natural pet food group booked €100m in retail sales in over half of its European markets last year Founded in 2016, Edgard & Cooper’s produces a range of meat, fish and plant-based cat and dog food, snacks and dental care treats, all said to be made with fresh, natural ingredients The business sells to 23 countries in Europe besides Belgium through specialty retailers and online. These include the Netherlands, France, the UK, Italy, Spain, Hungary and Sweden, among others Second acquisition then for GenMills on Pet Care after the Blue Buffalo success in the USA back in 2018 If the above deal makes sense, GenMills will have to address the following challenge: - Leverage its European retail presence to scale Edgard & Cooper in a context it has limited to no pet food presence in Europe. So will its overall GTM scale be transferable on a local white space (Pet Food Europe)? - The brand revenue footprint (& then likely its brand awareness) is extremely scattered across many European markets that will not make it easy to scale rapidly Definitely one to watch in the coming quarters/ years Exciting times To read our latest publications on M&A in the FMCG industry: FMCG CEOs: 2023 M&A Report – Seven Key Learnings & Seven Predictions For 2024 - https://lnkd.in/dKYkKQuH FMCG CEOs: 2012-22 M&A Winners & Losers Or Breaking The Code Of Successful M&A In The FMCG Industry - https://lnkd.in/dDzAf3Pj 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀/ 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 - FMCG CEOs: Managing For Growth: https://lnkd.in/ea4gy65y https://lnkd.in/djRubqaP #cpg #fmcg #petfood #petcare Nestlé Mars Colgate-Palmolive Food Family Agrolimen

General Mills acquires premium petfood digital native brand Edgard & Cooper | B Corp It is a deal worth to mention in a challenging context for M&A in the FMCG industry (2023 was an all-time low in deal value, Q1 2024 was even lower - article to follow over the week-end) The natural pet food group booked €100m in retail sales in over half of its European markets last year Founded in 2016, Edgard & Cooper’s produces a range of meat, fish and plant-based cat and dog food, snacks and dental care treats, all said to be made with fresh, natural ingredients The business sells to 23 countries in Europe besides Belgium through specialty retailers and online. These include the Netherlands, France, the UK, Italy, Spain, Hungary and Sweden, among others Second acquisition then for GenMills on Pet Care after the Blue Buffalo success in the USA back in 2018 If the above deal makes sense, GenMills will have to address the following challenge: - Leverage its European retail presence to scale Edgard & Cooper in a context it has limited to no pet food presence in Europe. So will its overall GTM scale be transferable on a local white space (Pet Food Europe)? - The brand revenue footprint (& then likely its brand awareness) is extremely scattered across many European markets that will not make it easy to scale rapidly Definitely one to watch in the coming quarters/ years Exciting times To read our latest publications on M&A in the FMCG industry: FMCG CEOs: 2023 M&A Report – Seven Key Learnings & Seven Predictions For 2024 - https://lnkd.in/dKYkKQuH FMCG CEOs: 2012-22 M&A Winners & Losers Or Breaking The Code Of Successful M&A In The FMCG Industry - https://lnkd.in/dDzAf3Pj 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀/ 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 - FMCG CEOs: Managing For Growth: https://lnkd.in/ea4gy65y https://lnkd.in/gtNbMxNK

Pet Wants Wraps Up One of its Best Quarters to Date, Eyes 200-Unit Milestone — PRBuzz.co — With a #vision #set on educating #pet owners about #nutrition and expanding its #range of #highquality pet #products Pet Wants is at the forefront of a #health and #wellness #revolution for #pets across the #United States. CINCINNATI, #April #29 2024 Pet Wants, a leading #franchise in delivering #fresh nutrient-rich pet #food has unveiled its #impressive first-quarter #achievements paving the way toward surpassing the 200-unit #market The #brand has demonstrated robust #growth with six new territories added and a same-store-sales increase of #13 marking a steadfast #commitment to both #expansion and enhancing the success of existing franchisees. "Our sales growth this year underscores the strength of the pet industry, which continues to flourish at an impressive rate," said Pet Wants President DeNita Carani. "Our successful franchisees, our consultative and educational approach and the quality of our product combine to create a winning formula for continued expansion." "Our sales growth this year underscores the strength of the pet industry, which continues to flourish at an impressive rate," said Pet Wants President DeNita Carani. This quarter also saw Pet Wants expanding its beloved product line with the rollout of Pet Wants Complete — a new private-labeled, freeze-dried product available across all Pet Wants locations. "This is a fantastic addition to our product line," said Carani. "It can be used as a treat, as a topper or as a complete meal. It is very high in nutrition for pets. It is single-protein with limited ingredients. Better yet, it is easy to serve, easy to store and pets love it. We couldn't be more excited to see how that product drives our brand awareness in the future." Back-of-house innovations included the rollout of the brand's new Point of Sale

Pet care brand Heads Up For Tails (HUFT) is aiming to become a Rs 500 crore brand within three years, following the launch of its new dry food product line named ‘Hearty’. Click on the link below to know more... Heads Up For Tails I Samarth Narang I Rashi Narang #HUFT #petcare #petnutrition #petfood #HeadsUpForTails #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailindia #retailsectornews #retailresults #retailtrends #retailbusiness #ir #IndiaRetailing

Pet Wants Wraps Up One of its Best Quarters to Date, Eyes 200-Unit Milestone — MediaContacts.co — With a #vision #set on educating #pet owners about #nutrition and expanding its #range of #highquality pet #products Pet Wants is at the forefront of a #health and #wellness #revolution for #pets across the #United States. CINCINNATI, #April #29 2024 Pet Wants, a leading #franchise in delivering #fresh nutrient-rich pet #food has unveiled its #impressive first-quarter #achievements paving the way toward surpassing the 200-unit #market The #brand has demonstrated robust #growth with six new territories added and a same-store-sales increase of #13 marking a steadfast #commitment to both #expansion and enhancing the success of existing franchisees. "Our sales growth this year underscores the strength of the pet industry, which continues to flourish at an impressive rate," said Pet Wants President DeNita Carani. "Our successful franchisees, our consultative and educational approach and the quality of our product combine to create a winning formula for continued expansion." "Our sales growth this year underscores the strength of the pet industry, which continues to flourish at an impressive rate," said Pet Wants President DeNita Carani. This quarter also saw Pet Wants expanding its beloved product line with the rollout of Pet Wants Complete — a new private-labeled, freeze-dried product available across all Pet Wants locations. "This is a fantastic addition to our product line," said Carani. "It can be used as a treat, as a topper or as a complete meal. It is very high in nutrition for pets. It is single-protein with limited ingredients. Better yet, it is easy to serve, easy to store and pets love it. We couldn't be more excited to see how that product drives our brand awareness in the future." Back-of-house innovations included the rollout of the brand's new Point of Sale

Harley's Corner, an innovative brand offering 100 percent preservative-free wet dog food, announces the launch of two new product categories in India, a first for home-grown brands in the country. The new offerings include Puppy Food and Therapeutic Food, expanding the brand's range to meet diverse canine nutritional needs. #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailreports #retailtechcase #retailtrends #retailbusiness Ishmeet Singh Chandiok, Founder, Harley's Corner Anish Reddy

Researchers say that the humanization of pets is driving consumers to find human-grade food, treats and chews. This trend is also driving prices to higher levels. Q: If you are going to search for higher quality foods and have to spend more when you find them, wouldn't you rather find a brand that treats quality as its focus? At BovineBytes we produce single-ingredient products that your humanized pet will love. Consider BovineBytes when you switch from your old dehumanized brand. Also, check out this article by the US Chambers of Commerce as it is a short read. BB