Sidhant K.’s Post

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Health Tech | Product Growth | GTM Architect

As I have been researching the consumer products industry. This article has the best concise story to tell.

View profile for Steve Reis, graphic

Leader of the Growth, Marketing & Sales Practice in North America at McKinsey & Company

Here’s a great article for consumer packaged goods leaders, looking at strategies to overcome the current decline in consumer goods purchases. Overall, the trend is for US consumers to purchase fewer items but spend more to do so.  As Christina Adams, Kari Alldredge, and Warren Teichner describe, the smart moves are in understanding what is driving consumer motivation, and meeting their needs in those areas – whether it be choice of channel, shifts in product category, updated pricing architecture, or investments to nurture brand loyalty.  This is essential reading for CPG players looking to ride out uncertainty and emerge stronger.  #CPG #Retail #ConsumerInsight 

Consumers: Spending more to buy less

Consumers: Spending more to buy less

mckinsey.com

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