Sidra Sheikh’s Post

Audio ads vs billboards - which are better at memorability? It seems advertising via eardrums 👂👂 is the way to go - audio ads were found to have a higher recall rate among consumers, with 60% finding audio ads more memorable. The latest data from Veritonic also shows that 51% of those surveyed were more likely to buy after hearing an audio ad than from a billboard, while 54% prefer discovering new products through audio ads over billboards. Once more, we’re witnessing the power of audio to create brand recognition and convey emotion. From radio ads to sonic logos, audio as an advertising and branding channel has evolved to the point where it can drive brand awareness and recall in spite of numerous distractions and short attention spans. Simply put, the medium offers a unique consumer experience; a highly personal line into the minds of loyal and engaged audiences in brand-safe environments. This presents various opportunities for brands to generate relevant and meaningful content. It's a sound strategy (pun intended) to build strong, lasting connections with audiences. #advertising #audio #displayadvertising #brands #brands #branding

How We Designed Visual Masterpieces for Franchise Group's Ad Campaign🌟 . P.S. If you need social media design or social media ad campaign design, just reach out to us! . Conatct Us: 📲+92 312 7906 414 🌐www.innovateksol.com . #instagramgrowth #instagramgrowthtips #instagramstories #instagramstoryideas #socialmediamarketingtingtips #socialmediamarketingtips #graphicdesigntools #contentstrategy #contentstrategytips #instagrammarketing #instagramgrowthexpert #contentideas #socialmediatools #instagramgrowthtips #iggrowth #growmyinstagram #music #contentmarketingtips #AdsCampaigns #ads

There’s a big difference between making a “good-looking” ad and making an ad that converts. Let me put it this way... 🚗 Imagine driving down a busy highway. You’ve got your music playing, you're focused on the road, and suddenly, a billboard flashes by. You’ve got just a few seconds to notice it, read the message, and decide if it’s worth your attention. Ads on social media are the same. People are zooming through their feeds, distracted by countless other posts. 📱💥 If your ad doesn’t grab their attention immediately, it’s just another blur in the background. To stand out, your ad needs to deliver a clear, impactful message that sticks in those few precious seconds. So, the next time you're creating an ad, don't just focus on making it look good—focus on making it impossible to ignore 🔔 Follow for more…

🎥💡 What’s the first ad you remember? And more importantly, why do you still remember it? Great video advertising isn’t just watched—it’s felt. In today’s crowded digital landscape, every frame needs to earn its place. It’s no longer about flashy effects or the biggest budget; it’s about connecting. One surprising truth I’ve learned in video production: simplicity often wins. The most resonant ads focus on a single, clear message that aligns with the viewer’s emotions and values. The right story, lighting, and music can create magic that convinces, converts, and stays with people for years. So here’s a challenge: As you work on your next video project, ask yourself—are you trying to impress your audience or move them? What’s an ad that’s left a lasting impression on you? Drop it in the comments and let’s discuss why it worked! 👇 #VideoProduction #Advertising #Storytelling #EmotionalConnections

UK's largest coffee chain, Costa Coffee, brewed success with DAX and Odeeo's in-game audio ads! 🎯☕ 🔹+15pp in Awareness 🔹+10pp in Trust 🔹+12pp in Positive Perceptions Ready to boost your brand? Check out the full case study on our blog and discover the power of in-game audio. 📣 #ingameadvertising #mobilegaming #advertising

This is why most ads out there fail: 1. Wrong awareness & sophistication 2. Doesn’t amplify desire emotionally 3. Too many benefits in 1 ad 4. Slow pacing & boring visuals To make a good ad, just avoid these

I re-designed ad creative for →Billie 1.Benefit Point Out Add benefits in the creative If you know the exact benefits, end-states, and outcomes they want? Make them known. Position your product as the medium to get those benefits. 2.Testimonial Added a testimonial at the center or bottom of your ad. Social proof is a game-changer. It builds immediate trust, boosts credibility, and reassures potential customers. That others love your product too. Trust goes up nearly instantly. 3.Sticky Notes Placed a sticky note on  ad with a bold message or reminder. It’s a small detail that catches attention and sparks curiosity. Makes your audience feel like they’re discovering something valuable. Instant engagement boost! 4. Us Vs Them Create a clear distinction between your product and the competition. It’s about showing your audience why your offer is the superior choice. This format makes your product stand out. It helps to sway decisions in your favor. — ♻️ Share this post with others if you found it valuable! 👉 Follow Sara Rafiq, and stay up to date on ad creative. #adcreative #fbads #addesign

This Dr. Squatch ad is almost perfect. ✅ Great example of the “product aware” stage in the marketing funnel. The viewer knows about the product already, so the brand goes straight into their direct-to-response offer. ✅ Immediately shows the product in different environments + shows the purchase process. Both are strong visual cues that address customers potential concerns ✅ USPs showcased early into the video: discounts + free shipping + high customisability. ✅ Effective use of audio/sound to keep the reader hooked. ✅ Masterclass on using satire as pattern interruptions to re-hook the audience every 5 seconds. ✅ Dynamic, engaging, and entertaining throughout. A couple of bits we’d improve with this ad: ✖️ Get to the CTA quicker to improve the hold rate. ➕ Add in an obscure hook for higher engagement and to stop the scroll. ➖ Cut down the length of the ad drastically (from 41 seconds to 15 seconds). I rate this ad 7.5/10, strong creative but there’s always room for improvement 📈 How do you rate it?

The Mercedes-Benz "Magic Body Control" ad is a prime example of using creativity and simplicity to communicate a technical feature. In this clever commercial, chickens are shown dancing to upbeat music, with their heads remaining perfectly still despite their bodies moving. The visual metaphor highlights the stability and precision of Mercedes-Benz’s suspension system, called Magic Body Control. The brilliance of this ad lies in its ability to convey a complex feature—vehicle stability—through an entertaining and memorable demonstration. Instead of using technical jargon or lengthy explanations, Mercedes-Benz chose a universal, relatable concept: the unique head stability of chickens. The ad grabs attention immediately, engages viewers with humor, and leaves them with a clear understanding of the feature’s benefit. The ad doesn’t just entertain—it aligns with the brand’s image of innovation and luxury. Mercedes-Benz showcases that even in a playful ad, their focus remains on performance and cutting-edge technology. It’s a masterclass in using creative storytelling to simplify a technical message and make it resonate with a broad audience. **Lesson for business owners:** Even the most sophisticated features of your product can be marketed in an approachable way. Simplify the complex, use relatable metaphors, and don’t be afraid to inject humor into your campaigns. A creative approach can make your message stick with your audience long after the ad ends. 💡 **Save this post and share it with someone who loves smart and innovative marketing strategies!** 🚗✨

𝐆𝐞𝐭 𝐯𝐢𝐝𝐞𝐨 𝐚𝐝𝐬 𝐭𝐡𝐚𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦 𝐰𝐞𝐥𝐥 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐧𝐨𝐭𝐢𝐜𝐞𝐝 𝐛𝐲 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞! 🚀✨ For this child safety product, we used visuals showing how it helps kids, paired with fitting music. 🎶👶 Instead of mentioning the product name upfront, we started with a concise hook that highlighted the benefit that keeps viewers interested. 🎯👍 The original ad was 22 seconds long, but we shortened it here as an example. ✂️📹 There was a concise call-to-action at the end of the video that we're not including here. 🛑📢 If you want to see the full video and the CTA crafted by Ayvidz, just reach out to us! 💌💼 #tranding #digital #digitalmarketing #ecommercebusiness #community #video #contentcreator #shopify #art #ugc #ugcvideo #videomarketing #brandgrowth #boost #boostyourbrand #marketingagency #success