Siegel+Gale’s Post

View organization page for Siegel+Gale, graphic

50,787 followers

🆕 “The goal of AI, she said, shouldn’t be to accelerate perfection. . . There’s so much beauty in imperfection." Google's “Dear Sydney” ad, created for The Olympics, depicts a dad asking Gemini AI to write a letter to track star Sydney McLaughlin-Levrone on behalf of his young daughter. But the tone-deaf ad received swift backlash online, causing Google to pull the it from the air. Our Director, Experience, Amy Chen, recently spoke with Marketing Brew about where Google went wrong and how brands should be thinking about advertising new technology—specifically AI: https://hubs.li/Q02LqtwC0 #AI #Branding #Experience #Google #Olympics

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics