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INK CREATIVE Case Study 5 - ITC Aashirvaad Instant Gulab Jamun Challenge: Cracking Maharashtra's Gulab Jamun Market ITC Aashirvaad, a well-known brand for atta (flour) in India, faced a hurdle in Maharashtra, a key market for instant Gulab Jamun mix. The challenge was twofold: Brand Blind Spot: Consumers strongly associated Aashirvaad with atta, overlooking their Gulab Jamun offering. Dominant Competition: MTR held a strong market share and established taste preference for Gulab Jamun mix. Disruption: Ganesh Chaturthi is the biggest festival in Maharashtra. While the state rejoiced, Mumbai's underprivileged children often remained untouched by the festive cheer. I saw this as an opportunity to appeal to Mumbaikars to include these children in the festival, contribute to the cause, and take away the ITC Gulab Jamun instant mix as prasad from Ganesha. Sweet Implementation: The campaign came to life through a unique activation at the revered Andheri Ka Raja pandal in Mumbai Prasad Stall: We set up a stall offering a special "Thali" (priced at INR 51) containing essential puja items like incense sticks and flowers, along with a pack of Aashirvaad Instant Gulab Jamun mix. Donation Drive: The campaign encouraged devotees to donate the Gulab Jamun mix to orphanages, promoting social responsibility. Sweet Reward: Aashirvaad offered an incentive – for each donated pack, another pack was given back as prasad (offering). Dedicated Kitchen: Partnering with Feeding India, Aashirvaad prepared a delightful treat – 10,000 Gulab Jamuns for underprivileged children. A Sticky Success Story: High Visibility: Over 1 lac devotees witnessed the activation at the pandal. Active Participation: More than 2,000 devotees participated in the donation drive. Social Media Buzz: A dedicated social media film garnered over a million views. Sales Uplift: Aashirvaad witnessed a significant 5% sales increase during the campaign period. #marketing #business #marketingdigital #digitalmarketing #strategy #socialmedia #socialmediamarketing #advertising #motivation #marketingstrategy #onlinemarketing #marketingtips #events #experientialmarketing #branding #brandstrategy #corporatecommunication https://lnkd.in/gfRkk3Fj

Sukhdev Singh Gogamedi #Sukhdev #Sukhdevsingh #Sukhdevsinghgogamedi #todaynews #today #todaypost #todaysnews Read more-https://lnkd.in/gZgmEb6T

"Why Bharat Matters" is a compelling book that emphasizes the significance of unity and collaboration. It delves into the importance of eradicating conflicts of interest to foster a society where working together takes precedence. The author EAM S. Jaishankar skillfully navigates through these themes, offering valuable insights into the positive impact collective efforts can have on a nation's progress and harmony. The call to eradicate “conflicts of interest” serves as a powerful rallying cry for a more cohesive and equitable society. Also he emphasises more on working together and have healthy relationships and more in common interests than competition , that builds the society and society builds the nation. Here Jaishankar nuances comprehensive perspective of Bharat’s stage in 21st century Ahem ! I’m not in conflict with supporting any of the party the author is associated but was pulled towards this book and few chapters inside the book made me realise putting country first and more over - “Why Bharat Matters” 😊 One of key take aways : how geo-politics matters , but not your office politics 😷 #EAM #sjaishankar #whybharatmatters #smallblog #notareview

🌟 Celebrating Maharishi Dayanand Saraswati Jayanti! 🌟 Honoring the legacy of Maharishi Dayanand Saraswati, a visionary and reformer. His teachings on social reform, education, and advocating for Vedic principles continue to inspire generations. Let's remember his invaluable contributions on this special day. #DayanandJayanti #RememberingTheVisionary #Hiringplatform #staffingsolution #staffinghelp #hrsolutions #hrhelp #staffingagency #staffingindustry #staffingservices #NuFolks

Impact stories from the heart of Rural India. 🫶 Check our latest work for JK Trust, showcasing the inspiring stories of lives transformed through their Artificial Insemination Program. 🤩 For the full story, visit JK Trust and be inspired on how they're making a difference! #hangoverconnect #Hangovermedia #jktrust #InspiringStory #artificialinseminationprogram

Explore the heartfelt wisdom shared by our esteemed leader, Shri Rahul Dholakia, as he reflects on Shree Ramkrishna Exports Pvt. Ltd.'s incredible 6-decade journey in this video. Uncover the enduring importance of principles and values that have been the foundation of SRK's success story. #6decadesofintegrity #purespirit #purelight #purefamily #purecraftsmanship #naturaldiamonds #diamonds #srkdiamonds

🌟 Wondering how Rozgar Dhaba is making a real impact on the ground? 🌍 Hear it straight from our CEO, Neelam Pandey Pathak! 🎤✨ Discover why our work is crucial. #RozgarDhaba #MakingADifference #CEOInsights https://lnkd.in/g_EQgZEd

It is important that our good deeds by the name of Dr. B.R. Ambedkar reaches every part of the Nation because our vision encapsulates the betterment of the Nation as a whole and not just a particular region. It should include every city, town and district. This brings about a wider impact in the growth and betterment of the Nation by gathering like-minded people at all levels. We, at Sankalp Bhoomi, are optimistic in terms of creating a positive impact all over the country as our policies include the well-being of the entire Nation, and significant changes in all aspects like lifestyle and education, even at grassroot-level. DM us for more details about our contributions or visit the link in bio.   #SankalpBhoomi #expansion

Even the tiniest efforts can make a significant difference in society. Dr. Ambedkar is the one responsible for this significant transformation in our country. #ambedkarjayanti #ambedkarjayanti2024 #ambedkarjayantispecial #ambedkarjayanticelebration #ambedkarjayantiwishes #drambedkarjayanti #drbrambedkarji #drbrambedkar2024

At Sankalp Bhoomi, we maintain a keen interest in the life, lessons, and contributions of Bharat Ratna recipient Dr. Babasaheb Bhimrao Ambedkar. We believe that is essential to better understand the Constitution of India. Our teams and volunteers routinely seek to do public good as Ambedkar-sahib would’ve wanted, in line with the Indian Constitution. We have everything we need to make a positive difference. DM for inquiries or learn more about our official NGO at the link in bio. #sankalpbhoomi #constitution