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During Phase 1, 94% of Back to School content is driven by #brands, and less than 6% from #influencers. However, the presence of influencers grows in phase 2, expanding the marketing and promotional opportunities for brands. In Phase 3, Influencer marketing reaches its peak, marking a 150% increase vs. phase 1, making it the best time to optimise your influencer marketing strategy as the average engagement rate with influencer generated content is 2X higher than that from brand handles. Download our free Back to School 2024 report, and check out how influencers vs brand posts fare throughout the 3 phases of #B2S: https://lnkd.in/eBn-K9hQ

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