During Phase 1, 94% of Back to School content is driven by #brands, and less than 6% from #influencers. However, the presence of influencers grows in phase 2, expanding the marketing and promotional opportunities for brands. In Phase 3, Influencer marketing reaches its peak, marking a 150% increase vs. phase 1, making it the best time to optimise your influencer marketing strategy as the average engagement rate with influencer generated content is 2X higher than that from brand handles. Download our free Back to School 2024 report, and check out how influencers vs brand posts fare throughout the 3 phases of #B2S: https://lnkd.in/eBn-K9hQ
Sila | صلة’s Post
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🔍 Why is influencer marketing becoming an increasingly important tool in the marketing mix? According to a report by Influencer MarketingHub, as many as 85.8% of respondents plan to allocate a budget for influencer marketing in 2024. This number is increasing every year. 🧐 3 reasons why influencer marketing generates better customers than other types of marketing: ▪️ Building trust. Influencers have built a certain level of trust, which makes their followers believe in them and more easily persuaded to make a purchase. ▪️ Increased brand awareness. Their personal recommendation of your product reaches a large audience very quickly. ▪️ Generating sales. They refer their followers to the brand's website and encourage them to make a purchase. #influencermarketing #customerservice #translationservice #palamor #globalreach #influencers #brands #socialmediamarketing #digitalmarketing #growyourbusiness
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Global Marketing Strategist ✦ AI & Digital Campaign Expert ✦ B2B/B2C Growth Specialist ✦ Lead Gen & ROI Focused
I strongly believe in influencer marketing as a powerful tool for authentic engagement and impactful campaigns. Key findings from the May 2024 report show exciting trends in the industry: - 66.2% of marketers plan to increase influencer marketing budgets. - Instagram (39.2%) and TikTok (38%) are the top platforms. - Nano influencers dominate, with 53.8% of brands engaging them. - 57.4% of marketers find video content most effective. - 44% cite identifying the right influencers as the biggest challenge. For more insights, check out the full article here: https://lnkd.in/gqDVmZi7 #DigitalMarketing #SocialMedia #MarketingStrategy #ContentCreation #MarketingTrends
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Global LinkedIn Influencer 73K+👉🏿I help Professionals, Solopreneurs & Entrepreneurs get visibility/10K+ Followers on Likee/CMO/AI Solutions/Blogger/Copywriter/Obmeet.com/Obtranslate.com/Humanlifepreneur/Husband/Dad
Never underestimate the power of influencer marketing campaigns in 2024 especially on LinkedIn if you actually desire to reach a huge number of target audience anywhere! Below are five benefits of Influencer marketing campaigns. ☑️ They will help you get across to your niche audiences. ☑️ Partnership with influencers will help grow your social following consistently. ☑️ You can also have access to research opportunities. ☑️ Guess what, Influencer marketing is available to every business of all sizes around the world. ☑️ You can provide value through contents to your target audience across the globe and also attract great opportunities. 🍀 Whenever you want to carry out an influencer marketing campaign here, you can always send me a Direct Message or an InMail. #influencermarketingcampaigns #influencermarketing #influencers
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Influencer marketing continues to play a significant role in shaping consumer purchasing decisions. Almost 49% of consumers make purchases at least once a month because of influencer posts, according to Sprout Social’s 2024 Influencer Marketing Report. This is particularly the case with the younger generations, who mainly turn to platforms like TikTok or Instagram for product research before making big purchases. As trust in influencers is on the rise, it is important for brands to identify influencers capable of fostering meaningful interactions with their audience. #marketing #influencers #digital
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Influencers typically stir up mixed opinions in the public, but as marketers, they can be the difference between a successful and unsuccessful marketing campaign. Getting influencer marketing RIGHT starts entirely with choosing the right influencer for your brands. There are lots of factors to consider: 💸 Your budget (potentially the most important factor) 🎯 Target audience. 🚀 Reach of the Influencer. 🔙 History of the Influencer. 🤝 Brands They’ve Previously Worked. With Influencer Marketing currently a $21.1 Billion Industry, it’s safe to say influencers are not going anywhere anytime soon. 😳 #influencers #influencermarketing #marketing #socialmedia
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Helping DTC brands build full-stack influencer programs with SARAL | Learning and writing about influencer marketing 🚀
🤔Reasons why influencers might not be posting about you? 1. Poor influencer selection: Not focusing on engagement rates and brand value alignment can lead to partnerships that don't yield results ⚠️ 2. Ineffective onboarding: Lack of clear guidelines and resources leaves influencers confused about your brand and campaign expectations. 3. Insufficient motivation: Without regular communication and incentives, influencers may forget about your campaign amidst their other collaborations. 4. Product-market-channel misfit: Your product might not be suitable for influencer marketing, or there could be a larger issue with product-market fit. Evaluate your success across various marketing channels to determine if influencer marketing is right for your product🍎 Any more reasons you can add? #influencermarketing #influencers
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There's been a noticeble increase in brands shifting focus on smaller influencers for niche engagement, according to the July Benchmark Report by Influencer Marketing Hub. Studies show that nano-Influencers (1K-10K followers): ✨ are trusted by their audience more ✨ deliver higher engagement rates ✨ are cost-effective; and ✨ effectivey reach a highly targeted audience. Nano-influencers just might be the secret weapon you need if you're looking to scale your influencer marketing campaigns. Connect with top-tier nano-influencers in the Shoplooks network and drive your brand growth. Ask us how! #Shoplooks #influencermarketing #partnerships
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🤳 Would you like to add influencer marketing to your overall strategy? Then, you might wish to know a couple of things. 4.74+ billion people over the globe use social media. Moreover, 69% of consumers trust influencers, friends, and family over information coming directly from a brand. So, you should better be present on socials and be ready to collaborate with influencers! We've gathered some essential data about influencer marketing to help you make informed decisions. Check the article at https://lnkd.in/dnqZ_yaD. #adsy #influencer #influencermarketing #marketing #digitalmarketing #influencermarketingstatistics
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Influencers are the queens and kings of Social Media Campaigns. As experts in a given area or industry, they tend to have loyal audiences. who are waiting and willing to follow their recommendations. Influencer Marketing is the digital version of word-of-mouth marketing. But note it! They are loyal to their followers more than they are to you, hence choosing an influencer that is truly excited about your product or service is wise. 💡 DM for an influencer strategy and let's push your brand story. 💨 #influencerstrategy #influencers #marketingagency
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🎯 Looking to kickstart your journey in Influencer Marketing? As proud BCMA (Branded Content Marketing Association) members, we highly recommend the new online course ‘Getting Started With Influencers’ by the BCMA Institute Of Influencer Marketing. This self-taught course has been developed with insights from leading industry experts and accredited BCMA members. Whether you're a marketer or a brand aiming to leverage the power of influencers, this course is a must for diving deep into the world of Influencer Marketing. 🔗 Enroll now: link in the comments. #influencermarketing #BCMA
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