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The right SEO strategy has three types of content, each with unique goals to gauge success: 🔍 Attraction: Content that catches attention and brings the right audience to your site. This content answers questions and speaks to pain points. Track metrics like traffic and keyword performance to gauge effectiveness. 🤝 Encouragement: Content that offers valuable insights and establishes your brand as a trusted source. This content keeps visitors engaged and primed for conversion. Metrics like time on page, % new users, and pages-per-session offer insights into engagement and trust-building. ✅ Conversion: Content that drives visitors toward the ultimate goal—shifting from consideration to decision. This content is built to convert. Measure success through conversion events that match your business objectives.

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