Similarweb’s Post

Planning your campaigns for Mother's Day? 👀 @StackAdapt dug into consumer behavior data in the US, UK, and Australia, so you don’t have to. Read on and learn how to leverage a multi-channel strategy that will help you reach #MothersDay shoppers wherever they are: go.stackadapt.com/PIkAAIdH

Planning your campaigns for Mother's Day? 👀 @StackAdapt dug into consumer behavior data in the US, UK, and Australia, so you don’t have to. Read on and learn how to leverage a multi-channel strategy that will help you reach #MothersDay shoppers wherever they are: go.stackadapt.com/PIkAAIdH

Ever wonder why pet owners stick with one website for their four-legged friends, but when it comes to banking, food delivery, or buying sneakers, they shop around for the best deal?  It's all about audience loyalty—and it’s something we dive into in the 2024-25 Benchmarking Report by Similarweb and HypeAuditor, which covers key US industries. In this report, we share insights on several important metrics, like audience loyalty, showing why performance should always be measured in the context of the wider industry. With AI-powered search and Google's latest updates, digital marketing and SEO have changed dramatically. This report will help you measure your performance, set goals, and uncover new growth opportunities. Dive into the traffic and engagement breakdown to discover where you're excelling, where you can improve, and how to stay ahead in 2025: https://lnkd.in/gX-T_CDn

Planning your campaigns for Mother's Day? 👀 StackAdapt dug into consumer behavior data in the US, UK, and Australia, so you don’t have to. Read on and learn how to leverage a multi-channel strategy that will help you reach #MothersDay shoppers wherever they are: #programmaticadvertising #digitalamarketing #martech #adtech

Ever wonder why pet owners stick with one website for their four-legged friends, but when it comes to banking, food delivery, or buying sneakers, they shop around for the best deal?  It's all about audience loyalty—and it’s something we dive into in the 2024-25 Benchmarking Report by Similarweb and HypeAuditor, which covers key US industries. In this report, we share insights on several important metrics, like audience loyalty, showing why performance should always be measured in the context of the wider industry. With AI-powered search and Google's latest updates, digital marketing and SEO have changed dramatically. This report will help you measure your performance, set goals, and uncover new growth opportunities. Dive into the traffic and engagement breakdown to discover where you're excelling, where you can improve, and how to stay ahead in 2025: https://lnkd.in/eFK_qkyX

Consumer habits are constantly evolving and it's essential to keep on top of them so that you can tailor your marketing strategy. In a world where personalisation is a top priority for consumers, you need to know what habits are changing and why. Thankfully, there's a fully curated list here for you to take a look at! Click here: https://bit.ly/3V4Jv8y #ConsumerHabits #Marketing #ConsumerAnalytics

Did you know that 62% of shoppers actively seek out value-driven information from user-generated content (UGC)? This trend has been amplified by the current cost of living challenges. Even with disposable income, consumers are increasingly discerning in their spending habits, prioritising finding the best deals and making informed purchasing decisions. #RetailTrends #ConsumerInsights #UGC #UGCMarketing #ContentMarketing #MarketingTrends #UGCAgency

Discover the Heart of Your Brand It emphasises the importance of a company's purpose, or "why," in increasing consumer engagement and loyalty. “People connect with your passion, not just your products” #DigitalMarketing #SEO #ContentMarketing #SocialMediaMarketing

Mindful Spending is on the Rise: How to Use Google Trends to Understand Consumer Behavior 🔎 A recent survey found that consumers are researching more thoroughly before making purchases, with many using online resources like reviews, retailer websites, and brand-specific sites. Google Trends is a free tool that can help businesses understand what consumers are searching for and identify trending topics. By analyzing search data, businesses can make informed decisions about product assortment, in-store displays, social media content, and advertising. #GoogleTrends #ConsumerBehavior #MindfulSpending #Marketing #Retail #Ecommerce #DigitalMarketing #NationwideMarketingGroup