In an era dominated by digital marketing, where emails flood inboxes and social media feeds are saturated with promotional content, businesses are rediscovering the power of a more traditional marketing approach – direct mail. According to IPA Touchpoints, 35% of consumers have made a purchase, a payment, or a donation in the past year as a result of receiving direct mail. Read on to see how powerful direct mail powered by digital is: https://lnkd.in/eTRwErtD

Email is to digital advertising like peanut butter is to jelly. Welcome strategy is to acquisition like milk is to cookies. Lapsed recapture is to monthly giving like cream is to coffee. Acknowledgements are to gifts like apple is to pie. Governance is to AI like butter is to bread. Renewals are to cashflow like steam is to an iron. Donor value is to program optimization like salt is to a stew. Audience is to revenue like butter is to grilled cheese. In this fast moving world - let's remember the complex ecosystem fundraising exists within. Peanut butter might be good - but who doesn't love a PB&J sandwich?

Strategy-heavy marketing with no actionable steps or analytics to track progress? Burning through a budget without providing the ROI? Not our thing….we prefer to get REAL results for our clients and maintain a trusting and honest relationship. Also: 🍩Happy National Donut Day🍩

🚀 Next up: How to Launch Your Nonprofit’s Text Messaging Fundraising Program! 📲 Looking to kick off a mobile messaging program to boost your fundraising, but not sure where to begin? This Quick Byte webinar is just for you! Join our VP of Digital Operations, Katie Damico, on October 24 at 1 p.m. EDT as she dives into how you can leverage this high-impact channel to engage supporters in meaningful ways. Don’t miss out on the opportunity to learn how to take your fundraising strategy to the next level!

Tip of the Day: "Did you know? Over 80% of website visitors will leave if the website takes longer than 3 seconds to load. Optimize your website's speed to keep visitors engaged. #WebsiteOptimization #NonprofitMarketing"

Did you know... 👀 All of the brands that are part of the Direct Development family?? Each of our agencies are centered around one mission — to help the Davids of the world beat their Goliaths. 💪 They include: ✅ DD Agency — our higher education marketing agency ✅ Novus — our nonprofit marketing agency ✅ DD Studio — our media production agency Learn more about our story here 📍 https://lnkd.in/eRZsRA7h #marketing #digitalmarketing #hubspot #inbound marketing

This is a reality. The vast majority of small businesses that are advertising are unhappy. Only a minority are happy with their advertising. I know many businesses that advertise are not ready for advertising. I know many agencies that help them advertise anyway. I know many where the fees to advertise are as high as the ad spend. I know many where the focus is more on the ad platform than it is on the business advertising. These are some of the reasons advertising is not working for 25% of the economy. It also points to a massive opportunity. No one agency or organisation can fix this. But perhaps we can try. This was one of the topics raised at yesterdays briefing session on the 2024 survey results. More to follow but get in touch if you would like more details.

Tip of the Day: "Did you know? Over 80% of website visitors will leave if the website takes longer than 3 seconds to load. Optimize your website's speed to keep visitors engaged. #WebsiteOptimization #NonprofitMarketing"

The Arbor Day Foundation, an RRD nonprofit client steeped in character and integrity, has long leveraged the power of direct mail as a tangible, trustworthy channel for communication. What’s more encouraging? It’s also an effective method for cutting through digital noise. Read more about how RRD’s partnership with this historical organization helped achieve its mission-driven goals, with insights from VP of Strategic Development, Tim Pietrini in Demand Gen Report: https://bit.ly/49P2QPF. #directmail #nonprofit #marketing #directmarketing #marketingstrategy #personalization #dataprivacy

Tip of the Day: "Did you know? Over 80% of website visitors will leave if the website takes longer than 3 seconds to load. Optimize your website's speed to keep visitors engaged. #WebsiteOptimization #NonprofitMarketing"