Simon-Kucher’s Post

Relevance, value, and sustainability Have you ever wondered what's on your customer’s minds? It's all about value, now more than ever. Are you offering fair prices without compromising on quality?   Brace yourself for the game-changer: it's no longer just about the product. It's about creating a connection, a partnership built on trust that goes beyond price tags. Customers seek brands/products/solutions that resonate with their values and aspirations. Are you delivering relevance that captures their hearts and minds? Here's the catch: today sustainability matters! Customers want to know how businesses like yours are making a real difference. Whether it's through eco-friendly behaviors, responsible practices, or innovative product development, are you stepping up?   Let's face it: traditional marketing won't cut it anymore. To thrive in this customer-centric era, your strategy needs a revamp. Are you ready to adapt and offer meaningful value to your customers' lives? It's time to unlock the potential of customer value. Embrace sustainability, ignite relevance, and shape a future where your business succeeds and makes a positive impact. Let's make it happen together!   -------- I'm Helena Mah, a transformational leader and fractional CMO who helps you scale your business and bring your vision to life. Want to make it happen and unleash your business potential, drive growth, and increase the impact? Reach out and let me know. #customervalue #mindset #businessgrowth #sustainability #impact Drop of Milk

In a world where profits often overshadow purpose, a transformative trend is emerging. Businesses are shifting towards value-driven models, prioritising real impact over mere earnings. Why this Change? 💠It's about crafting genuine value for customers, employees, and the community. 💠Recognising that true, long-term success stems from meaningful contributions. 💠Aligning with customer values creates stronger, more enduring relationships and brand loyalty. 💡 It's a movement towards business with a heart, where every decision and action contributes to a greater good. It's not just business; it's a commitment to positive change. Join us in this journey of value-driven success. Read more about 2024 trends in my blog - https://lnkd.in/eyJvHqwG #ValueDrivenBusiness #MoreThanProfit #BusinessWithPurpose

In today’s fast-paced market, balancing innovation with long-term profitability is key. At 108 Global, we work closely with businesses to drive strategic growth, enhance brand positioning, and harness data-driven insights for sustainable outcomes. Ready to fuel your growth journey? Learn more about our tailored approach; https://lnkd.in/dijK73JX #Growth #Profitability #BusinessStrategy #108Global #SustainableGrowth #Innovation

🚀 Exciting times in the industry! 🔥 Let's talk about the latest trends and hot topics making waves. From AI-driven marketing strategies to the rise of sustainable practices, there is so much to discuss and learn from. What trends have caught your eye recently? Share your thoughts and let's keep the conversation going! 💬💡 #IndustryTrends #HotTopics #Innovation #ThoughtLeadership

At Plum, we believe in values that make a difference.We have our guiding principles that propel us towards creating real-world impact. They're the invisible threads that connect every action, every decision, to a larger purpose.We're not afraid to push boundaries. We challenge the status quo, deconstruct outdated systems, and rebuild them for a better tomorrow. Some might call us radical, but we call it unwavering dedication to a cause we believe in. Plum's two core values deeply resonate with me : Innovate & Uncomplicate: Innovate to Uncomplicate is more than just words on a wall. It's how we approach everything we do. Life throws enough curveballs, healthcare shouldn't be another one. We innovate to smooth the way, making healthcare experiences clear and user-friendly. Play Fast & Play Long: Imagine a dynamic figure, constantly moving forward with a clear direction. That's us! We value flexibility and embrace change, but always keep our eyes on the long-term vision. It's about finding the sweet spot between rapid progress and sustained success. As an individual who values innovation, simplicity, adaptability, and long-term vision, I find a strong alignment with Plum's core principles of "Innovate & Uncomplicate" and "Play Fast & Play Long," as we both strive streamline complex systems and make a lasting impact through a combination of flexibility and forward planning.

🚀 Consistency is key in the business world! 🚀 Being consistent sets the stage for sustainability and success. It’s through regular updates and promotions that you keep your customers engaged. But sometimes, those updates falter, leading to doubt: Is there a problem? or Can I really do this? Here's how to stay on track: - Break tasks into manageable chunks. - Set clear, achievable goals. - Regularly review and adjust your strategy. - Stay flexible and adapt to changes. How do you maintain consistency in your business? Share your tips and experiences below! ⬇️ #BusinessStrategy #Productivity #Consistency #CustomerEngagement #Sustainability #Success #

Embracing societal change isn't just a necessity; it's a profound responsibility—one that our recent Thought Leadership For Tomorrow event underscored. Through data-driven insights, we navigate clients through vital transformations, offering strategic guidance on the 'why' and 'how'. Our values, deeply rooted in personal behaviors and attitudes, serve as guiding principles in crafting powerful strategies that truly leverage this change. Discover how to translate these concepts into action and explore strategies for leveraging societal change with Francis Hintermann by watching our Thought Leadership For Tomorrow event on-demand, https://ow.ly/9gRs50QsbLp #ThoughtLeadership #InnovationInLeadership #SocietalImpact #ThoughtLeadershipEvent #B2BMarketing

Disrupting the Norm: The New Way Forward 🚀💡 Focus on the Unmet Needs 🎯 True disruption begins with identifying and addressing the gaps others have overlooked. Here’s our approach: 👉 Identify Pain Points: Dive deep into market research to uncover unmet needs. Listen to customer feedback to find common frustrations. 🔍 Takeaway: Innovation is driven by solving real problems. #CustomerFirst #PainPointSolution Dominate Through Differentiation 🏆💡 Stand out by offering something uniquely valuable. Here’s how we differentiate: 👉 Unique Value Proposition: Create products or services that offer unique benefits not available elsewhere. Focus on what makes your offering distinct and valuable. 🌟 Takeaway: Differentiation is the key to market dominance. #UniqueValue #MarketLeader Scale Strategically 📈🚀 Growth isn’t just about expanding; it’s about doing so intelligently. Here’s our strategy: 👉 Smart Scaling: Develop scalable processes that can adapt to increasing demand. Leverage global digital networks to identify and seize growth opportunities. 🔄 Takeaway: Intelligent scaling leads to sustainable success. #StrategicGrowth #SmartScaling Prioritize Sustainability 🌱♻️ Long-term success means thinking beyond profits. Here’s our commitment: 👉 Integrate Sustainable Practices: Develop eco-friendly products and processes. Measure and minimize environmental impact. 🌍 Takeaway: Sustainable practices ensure enduring success. #Sustainability #EcoInnovation Disrupting an industry isn’t about minor tweaks; it’s about rethinking the entire model. Focus on unmet needs, dominate through differentiation, scale strategically, and prioritize sustainability. This is how we lead the change. Show up. Be bold. Be courageous. Be of value 💪 #Innovation #Disruption #CustomerFirst #MarketLeader #StrategicGrowth #BeTheChange #SuperGeneration #UniqueValue

An optimal way to transform concepts into action and reality via appropriate strategies !

Some thoughts on the big questions brands should be asking in 2024. Is there an AI reckoning on the horizon? Are we moving towards a post-consumerist world? Do sustainability efforts need to become more entrepreneurial? How will longevity drive a new generation of brands?