simon sharp’s Post

Read our latest Insight about the single-minded proposition in advertising. Most think it doesn't apply to video. Well, we're here to tell you it does. If you're about to commission a video, read this first. It will save you a small fortune because if you follow the SMP, you'll get a great video that will stand the test of time. #smp #roi #videoproduction #advertising #insights https://lnkd.in/evKzrW9D

The desire to select "skip ad" is real. Do you feel the same? 😕 The 5 second unskipable ones feel longer than the ones that you can skip after 5 seconds But what if your ad was the one people keep watching? This is the moment where creative advertising becomes effective. Quick Tips - Be humorous, startling, or heartwarming - Tell a story - Short and sweet - Be visually appealing

Who needs a lambo when you can get the Hijet MPV?!! Ad ran back in 1996. It would get cancelled for sure these days. Simple, clever, funny but what is the most important for an ad, it stops you for 2-3 seconds and and tells you a story through copy and visual together. Want more people to stop and look at your product or service? Message me and let’s set up a call 📞 #impact #Creative #Advertising

#Truth on #Creative, but this quote nails it all the way and is applicable to every ad, on air, online, in print, outdoor “You’re trying to get through all the noise and the distraction and the clutter with your message. Here’s the thing: You are the noise and the distraction and the clutter. Just because it’s important to you doesn’t mean it’s important to us. It is, of course, in the eye of the beholder. Instead of creating an ad campaign that somehow cuts and invades, consider creating a product, a service and a story that we’d miss if we couldn’t find it.” Seth Godin

The call-to-action (CTA) is perhaps the most critical element of your ad creative. It should be clear, direct, and prominently placed. Whether it’s “Shop Now,” “Learn More,” or “Sign Up,” the CTA should tell viewers exactly what you want them to do next. The design should draw the eye naturally to this button or link, making it easy for potential customers to take the desired action. As marketers, we make sure your CTAs aren’t just buttons—they’re irresistible invitations.

Your reviews should be a PRIMARY source of content for your ad creatives. You're able to very easily dissect what individuals value MOST of your products/brand/service/etc. This is not only applicable to DTC, this is the same across all business models & industries. What people rave about in reviews is the DIFFERENCE your product made from ALL the other options in the market. LEVERAGE THAT. Here, Dae clearly understands the task. I saw this ad, thought it was good and decided to go take a look at the reviews. The first page was filled with the words "Flyaway" and "Frizzy" - image in the comments since I can't post video and image together. Use your reviews and testimonials to come up with new creative concepts, FAST. Found this useful? Like, follow, and repost ♻️ for more.

Ad campaign ideas aren’t plucked out of thin air. Well, sometimes they are. But when the free-thinking well runs dry, what process does our creative director turn to? Check it out in our newest blog post! #BeHeard #AgencyPride

Finished the course “Storytelling for Advertising Campaigns” by Stefan Mumaw! Learned something new today. 

ADVERTISING CASE STUDY: 'The Substance' - In Advertising, Less is (Definitely) More 🎬 The adage "less is more" couldn't be truer in advertising. Take for example this film poster for "The Substance"—a recent body-horror film by Coralie Fargeat (that I absolutely loved when I watched it in theaters). Its poster is a masterclass in teasing without revealing too much. What do we see? 🧪 A bold, all-caps title. 🧪 A glowing green vial labeled "ACTIVATOR." 🧪 Some well-placed critic reviews and a Cannes Film Festival award. That’s it. Just one mysterious image, framed by minimal text and a Cannes award. It hints at danger, but gives nothing away. What is the substance? What does the vial do? It doesn’t tell us. And that’s the brilliance. The poster controls the narrative with its effective use of font, imagery and spacing, by letting the audience fill in the blanks—sparking curiosity and leaving us eager to know more. Here’s what we can learn: 1. One strong visual can intrigue. 2. Minimal text keeps the mystery. 3. Tease without spoiling to drive curiosity. This technique isn’t just for films. Any brand can leverage curiosity to hook their audience and make them want to know more. So, next time you’re designing an ad, ask yourself: Am I telling too much? #AdvertisingStrategy #FilmMarketing #VisualStorytelling #MarketingInsights #CreativeAdvertising

Never in a million years did I think this ad would send me here. Claim your free eye bag product was the hook 🎣 Based on the ads content I thought: - PDP for that product with the offer - A custom page where I could claim free product - Dropped on the site with banners telling me free product details Maybe this experience is crushing for them, but I bounced right away because nothing about the ad creative, offer, or CTA prepared me for a routine building quiz... This is the lowest score I've seen comparing ad creative and landing experiences with our Coherence Tool. Want to try it out? Comment or DM me for a link.