Simon Vision Consulting’s Post

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One of our Vision teams celebrates the conclusion of a transformative project with Embolden Brand Agency. Their project aimed to support a women-owned business, refining their market approach through comprehensive market research, strategic insights, and innovative solutions tailored to the unique needs of women-owned businesses. Siqi's post highlights some of their key findings, recommendations, and the profound impact of their work.

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Simon STEM MSBA | Expertise in Marketing & Economics from UNNC | Strategic Consultant | Proficient in Python, R, SQL, Tableau | Driven by Data Analysis & Problem-Solving

🌟 Wrapping Up a Transformative Project with Embolden Brand Agency 🌟 A heartfelt thank you to my incredible team at Simon Vision Consulting—Yao-Hsuan Huang, Jingxin Li, yixiao lu, Yueming Ni, and YIXIN LI. Your dedication and expertise were pivotal in this journey. I am also deeply grateful to Embolden Brand Agency for entrusting us with such a crucial task. 🗓 Six exhilarating weeks ago, I stepped into a new role as a Consultant at Simon Vision Consulting, driven by a passion to support women entrepreneurs through our vibrant client, Embolden Brand Agency. Our mission was clear: to amplify the business services offered to these dynamic leaders and refine Embolden's market approach. 🔍 Through comprehensive market research across major cities like Seattle, Miami, and Charleston, our team gained invaluable insights into the needs and aspirations of women-owned businesses. Our findings underscored a robust demand for specialized branding services, from Web design to SEO and beyond. ✍ Central to our strategy was a rigorous survey that reached over 4,000 women-owned businesses across the United States. We delved into their perceptions of branding agencies and gathered detailed feedback on service needs and pricing sensitivities. 💡 The culmination of our efforts was presented in a detailed strategy session with Embolden, highlighting potential pathways and innovative solutions tailored to their unique market. Key recommendations included: 1. Branding and digital marketing emerged as top service needs, underscoring the demand for our client’s offerings. 2. Introducing tiered pricing strategies to accommodate businesses of varying sizes, ensuring accessibility and inclusivity. 3. Leveraging local events and workshops to foster community and drive engagement. This project wasn't just about market analysis; it was a journey of understanding deeper community needs and responding with empathy and expertise. As we presented our final insights to Embolden, the engagement and positive feedback were profound. It's clear that the path we've charted will empower not just a company but a whole community of women entrepreneurs. As I look to the future, I am excited to leverage this experience to help more businesses achieve their potential. Here’s to fostering growth, impact, and strategic innovation in the world of women-led businesses! #WomenInBusiness #Branding #DigitalMarketing #MarketResearch #Consulting #Empowerment #Innovation #SimonVisionConsulting

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Cristi Dragan

Simon MBA 2025 (STEM) | Future Product Manager | Marketing Strategist | Creative Problem-solver | Consumer Insight Expert

6mo

Congratulations to the team on a fantastic project!

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