Simon Harmer’s Post

🛍 Entertainment brands generate 50% of their mentions filled with joy, while retail brands score an even higher 54% happiness rate! Positive vibes drive stronger connections. How is your brand measuring up? Discover more about how emotions impact brand perception and learn how to tap into these insights to boost engagement: https://bit.ly/3B4bSw4

I've had a few projects lately where the big problem is that people's perception of value has shifted around a brand/category. Times of change and uncertainty shift our beliefs and norms around what is of value, so brands need to be paying a lot more attention to the question: how can we be of value? Some thoughts on how to go about that here: https://lnkd.in/ghNfTU_S

BRANDS: It’s NOT about the emotions, it’s about WHAT YOU DO WITH THEM. Brands invest so much time and resources into inciting emotions within their customers, and yet they do it WITHOUT A CLEAR PATH TOWARDS PROTECTING the brand. Brands love attaching themselves to emotions of Confidence, Happiness, Community, Convenience, etc. AS IF THERE AREN’T ANOTHER HUNDRED THOUSAND BRANDS DOING THE SAME THING. AS IF THERE WILL EVER BE BRANDS THAT WILL ATTACH THEMSELVES TO FEELINGS OF INADEQUACY, UNHAPPINESS, ISOLATION. The thinking is that we should hook them in with emotions, and then differentiate through features. THIS IS WRONG. Emotions are powerful things. Emotions require energy from the people feeling them. DO NOT WASTE THEM. Branding is about ANCHORING those emotions into something that lasts: A cause, an injustice, a battlecry for a different future. #CognitiveBrandManagement

Emotional connection✨ with the consumers is crucial in building brands. What emotions do you think iconic brands evoke🤔?

Howard Schultz shares how to create a memorable brand experience, the foundation of Starbucks’ global success. Originally shared by @Marketingforfounder on Instagram. This insight is vital for anyone aiming to build a brand that resonates deeply with customers. Watch the full video and start applying Howard’s strategies to elevate your brand today. 🌟 Original Post Credit: @Marketingforfounder #Softvenix #DigitalAgency #DigitalMarketing 

Brand loyalty isn’t just built on products; it’s rooted in shared values. When your audience feels aligned with your mission and principles, they don't just buy—they believe.🌟💡 Think about the last time you chose a brand, not just because of its product, but because of what it stands for. Maybe it was a company that championed sustainability, supported a cause you care about, or reflected your own personal values. It wasn’t just about the product—it was about a shared belief.🌿✨ 'If people believe they share values with a company, they will stay loyal to the brand.' - Howard Schultz So, what values does your brand stand for? How are you connecting with your audience beyond what you offer? Share your thoughts below or let's chat about how to build a brand your audience will truly believe in.👇 #brandloyalty #sharedvalues #brandstrategy

Brand loyalty isn’t just built on products; it’s rooted in shared values. When your audience feels aligned with your mission and principles, they don't just buy—they believe. 🌟💡 Think about the last time you chose a brand, not just because of its product, but because of what it stands for. Maybe it was a company that championed sustainability, supported a cause you care about, or reflected your own personal values. It wasn’t just about the product—it was about a shared belief. 🌿✨ 'If people believe they share values with a company, they will stay loyal to the brand.' - Howard Schultz So, what values does your brand stand for? How are you connecting with your audience beyond what you offer? Share your thoughts below or let's chat about how to build a brand your audience will truly believe in.👇 #BrandLoyalty #SharedValues #BrandStrategy

Having a strong and consistent brand builds trust and creditability with consumers. When people recognize and have positive associations with a brand, they are more likely to trust its products or services. #TheSocialRook #DigitalMarketing #SocialMedia #Brandingtips

Most brands say yes way too often. ✅ Yes to more features. ✅ Yes to wider markets. ✅ Yes to chasing trends. But the great ones say no. 🚫 No to dilution. 🚫 No to distraction. 🚫 No to simply competing. Every no is a deliberate choice by those brands to focus and excel at one or two things that really matter. Saying no is ultimately what defines a brand. It carves away the unnecessary and brings the essential into focus. Want to really understand the great brands and what makes them special? Don't just look at what they do. Look at what they don't. The nos tell us their vision and values in crystal clear terms. So study what the great brands say yes to. But also examine what they say no to. Because it's the nos that make great brands great.

Fascinating ideas from Leslie Zane on how to capture instinctive reactions in the marketplace. The secret lies in the associations and connections people have with a brand. The ideas on how to increase positive associations applies as much to personal brands and influencing people's perceptions of you as it does to consumer brands. #LeadershipExcellence #OutoftheComfortZone