Simon Pykett - Creating Visibility for Small Businesses’ Post

Transcript

Hello everyone, my name is Simon, I'm from Hello HQ. We are a digital marketing agency in Plymouth in Devon. I wanted to record a really short video for you for Internet Safety Day and I want to talk about something that's super important for both young people and parents and that's the risks of posting images on Facebook. So I want to ask you a question. Have you ever posted a photo on Facebook and then change your mind? Maybe you deleted it a few minutes, hours, or even days later. Well, here's a little known fact. Just because you delete a photo from your Facebook doesn't mean it's gone from the Internet. OK, so about an hour or so ago I posted this onto my Facebook page and I've asked all of my friends to post a picture, any picture, specifically for this experiment that I wanted to run with you because I wanted to delete them. And I wanna show you what happens to these images once they get deleted. OK, So what I'm gonna do is I'm gonna choose a picture of this dog that my friend TomTom lives in the States, and he's a really nice guy. So he's posted this picture of this dog. OK, So what I'm going to do is I'm going to look at this dog and I'm going to open this image in a new tab. OK, So what we've got is we've got this image here and its entirety. Now what I'm gonna do is I'm gonna leave this image exactly where it is, and then I'm gonna go back to the post. And then I'm going to delete it. OK, so let's just Scroll down very quickly and then let's just delete it. OK, so that's gone. So as far as we can tell, and as far as we can see, that image has gone from the thread. OK, now what I want to do is, I just want to go back to this link and let's refresh it. It's still there. Now what's really important to note about this is that this is no longer on Facebook. When you post an image onto Facebook and a large majority of social networks are all pretty much the same. They don't upload to the the location of Facebook, they upload it to what's called a CDN. Now in this case, the domain for this image where it lives is FB cdn.net. Now CDN is a content delivery network. And basically what it does is it stores data for loading at a later time. That's in its simplest form. OK, now this image now lives at this link, probably on a permanent basis. Now, yes, I'm signed into Facebook here. Now what I wanna do, and the reason I mentioned about being signed in is I'm gonna take this link and I'm gonna open up another browser on move my face out the way and I'm gonna open up Safari down here. And I'm gonna look post this link into Safari and hit enter. And there it is. Now I'm not signed into Facebook on this particular browser, OK? And there we can see this image in all of its glory. Is there? OK, even though we think that we've deleted it. OK, and we can do it for all of these images. What I could do is I could delete the entire thread. I can delete absolutely everything from here, but all the images will remain so. You're probably wondering, why does it matter? Well, I wanna talk to you about digital footprints, OK? Every time you post something anywhere, it contributes to your digital footprint. OK. And that means anyone, including your future employees, sorry, employers, colleagues, cyber criminals could potentially find these images and they could be taken out of context or in any way used that you never intended. OK, So what can you do to protect yourself? You can think before you post. OK? Always think twice before posting an image. Ask yourself, would I be OK with everybody seeing this? Check your privacy settings. This is really important. Make sure that your privacy settings are tight. Only share images with people that you trust. And finally educate yourself and others. You need to stay informed about how social media platforms handle your data and talk to your friends and family about it too. Staying safe online is all about being aware and making smart choices OK. So the next time that you or your child or one of your parents posts an image on Facebook and they suddenly decide it's not necessarily the best idea. It's probably going to be there forever, OK. So we just need to be mindful of that. So they're really short screencast on what to do if you are posting images on the Internet. OK, I really appreciate your time. Take care and be safe online.