Simon Whybourne’s Post

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🎥 Video for businesses since 2011

Stop cutting 10 shots into 3 seconds in your videos. The brain is good, it will pick things up. I know everyone does the quick edit to catch attention, but it needs to have intent. I’ve just seen a video about the architecture of a stately home. But the first 3 seconds had no less than 7 shots. How the hell can I appreciate the architecture of the building if I don’t have time to see it. If the content in your video isn’t good enough (which I’d argue a stately home definitely is) you’re going to lose the audience after 3 seconds anyway so why bother.

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