Simon Whybourne’s Post

SETTING, SETTING, SETTING it is a complex process with video making. I am just so glad that Jeff Giorgi offers his amazing services in this area. I am finally learning to create shorts for branding my business. But first, the camera angle, the lighting and the audio. The message, the message and the message. What else? Internet speed. Every business is a process. #productions #videomarketing #productdevelopment

Video is the number one thing that most clients struggle with! Here are a few tips for better videos. 1️⃣ Lighting is Key: Ensure well-lit scenes for clarity and visual appeal. 2️⃣ Clear Audio Matters: Invest in a quality microphone for crystal-clear sound. 3️⃣ Engage Quickly: Capture attention in the first few seconds to keep viewers hooked. 4️⃣ Keep it Concise: Short, impactful videos resonate more—trim the unnecessary. 5️⃣ Visual Variety: Mix up shots and angles for a dynamic viewing experience. Remember we film, edit, and post videos for you! We take the hassle out of producing and we capture you and your team in the best light (literally and figuratively). #VideoTips #FrontROIMarketing #bettervideo #VisualStorytelling #socialmediavideo

Increasing the production value can cost you your audience! 💸 Well, many think they are not successful, because of their video and production quality.📽️ But rather, the truth is - if your Idea/script is your shit, no matter what you put on it - it will still be shit. Here are 3 things, I learned from my 2.5 years of video production experience. → Script is a foundation - You can only build an Antilia with a strong foundation. I had a video that crossed 1M+ views that had poor video quality but a good script. → Your audio quality matters more than video quality - people can stand a 360P video, but can’t stand bad audio. → Increasing production value can work against you - Some creators are followed because of their authenticity, Mistakes, and rawness. Increasing production takes that away. only add production, if your story requires it. Share your thoughts

It's very rare that any video is "too far gone," to be useable. The same can be said for audio. 🤔 There's a way to use almost any media resource, whatever the quality. Designing an aesthetic that plays to the strengths of the captured media is one of my specialities. If you have media you've given up on, I'm here to help! #videoediting

🚨 NEW BLOG POST! 🚨 🔈3 things to know when it comes to your video’s audio. While most people tend to focus on the visual part of video planning, thinking about getting great shots, audio can have a huge impact on the overall quality of your video. You can get amazing angles with the best camera but if your audio stinks it can make viewers cringe and click out. Our latest blog post sheds some light on a few basics for marketers and business owners to keep in mind when you’re planning your next video project. The link to our latest blog post can be found in the comments below 👇 #Blog #BlogPost #Marketing #VideoProduction

Don’t show up to a video production without thinking about the 5 Ps! 🙂↕️ > Planning > Prevents > P*s* > Poor > Performance I’m a firm believer in a good plan of action. Even though it doesn’t always go to plan it’s great to have something to refer back to so you’re not going in completely blind. Having a plan I find also helps to put your subjects at ease. 9 time out of 10 when I visit a business to record video they’re not always super confident with the camera. Giving somebody structure gives them time to get comfortable and enjoy the experience rather then worrying. Making videos should be fun! 🎉 #videoproduction #videomarketing

Agencies Call Us for Video - Here’s a good example of why: Cultivate Communications needed a high impact video to present to a niche in the medical device industry. They also needed one that was cost efficient. Our process to achieve both objectives was simple:  1- We spoke by phone and video conference.  2- We reviewed their Power Point presentation.  3- We wrote a script.  4- We created their video using brand graphics and stock imagery.  5 -We didn’t charge an arm and a leg.  https://lnkd.in/gm8Jz9dr hashtag#b2bmarketing hashtag#b2bsales hashtag#marketingvideo hashtag#videoagency hashtag#animation hashtag#b2bsalesfunnel hashtag#animation

I often wonder if it is all worth it... The making of decks. The debate over which metrics matter more. The pitching. More pitching. And more pitching. Brand > performance/demand gen. Performance/demand gen > brand. The necessity to be the cultural and contextual voice in every board room. The ever-present criticism from too many corners of the creative class. Being the easiest PnL for every non-marketer to cut. The tireless pursuit of proving marketing's value. The comparison to others. The self-doubt. *sigh* Every now and then, though, that work puts you in a room and helps you contribute all the smarts in your head to something that makes it all the more worthwhile. Darren, the doorman from Reading, was so worth it. #bemoredarren

This is before I fixed the audio issue 🥲 But really - I get the fast edits. Does real well with my clients. Not for me though. Trying not to explode while I work. So can I make those crazy wild edits? Yeah for sure. But for me, we are taking it easy. Plus I’d rather spend time working on someone else’s videos than mine. #creativeagency #businessgrowth #marketing101

Your indecision is costing you money. Every day without video is a missed opportunity. Been staring at gear comparison videos for hours? Head spinning from all the content ideas? That's choice overload, and it's the enemy of actually getting videos MADE. The Struggle is Real: * Gear Obsession: Cameras, mics, editing software...the sheer volume of options is paralysing. Easy to get seduced by fancy tech, even if it's not what you actually need. * Too Many Ideas: Product demos, interviews, explainers...what will actually move the needle for your business? Endless brainstorming leads to zero action. How to Break Free: 1. Needs, Not Wants: Before researching ONE piece of gear, define your video goals. Simple, decent quality for social media? Different needs than a polished commercial. 2. Start Simple, Then Scale: Don't need a full studio to shoot talking head videos. Smartphone + good light + basic mic can get you started. Upgrades come LATER, if needed. 3. Audience is King: What problems do your IDEAL viewers have? What entertains them? Answer THOSE questions with your content, not just random "cool" ideas. 4. Test, Analyse, Repeat: Video isn't a one-and-done deal. Track what works (views, shares, etc.) Do MORE of that. Ditch what flops. Choice overload is a trap. Focus on what matters – your message and your audience – and the right tools and content will become clear. Let me know what else would be helpful to read about 👇