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Will consumers mind watching content from human influencers that is machine generated? Chinese fast fashion retailer Shein’s approach to #AI creativity potentially points to a future where much of the digital and physical marketing content and product design we consume is machine-created. Big questions about the emerging impact of AI on social content, product and marketing - fascinating read from Majid Bahi, PhD from Socially Powerful in Creativebrief #thoughtleadership #marketing #influencermarketing #creatoreconomy #tech #innovation #b2bpr #PR #tech #human https://lnkd.in/eJcAiNDv

Is the future of influencer marketing...artificial? AI influencers are on the rise as brands look for more cost-effective and controllable alternatives to human influencers. These virtual personalities are entirely generated by AI and can be the face of marketing campaigns. Shapermint, a DTC clothing company, recently launched an AI influencer "engine" to create custom virtual influencers for their brand. While an interesting technological development, the rise of AI influencers raises important questions: Will consumers connect with and trust virtual personalities the same way as human influencers? Is it authentic and ethical to use AI for influencer marketing? The future of influencer marketing could be fascinating - and controversial. AI influencers are definitely a trend to keep an eye on. What are your thoughts on virtual influencers? Would you follow one? Source: https://lnkd.in/g4tcmDGN ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.

The impact of AI influencers on Instagram is incredible! In 2023, 1.32 billion users followed AI influencers, making up over 27% of the total user base. Marketers are exploring the humanisation of brands through AI entities, and it's fascinating to see how virtual influencers offer lifelike interactions with the help of creative assets and continuous machine learning. Brands like KFC and Clueless are already experimenting with AI influencers. In my opinion, the potential for this approach, despite its challenges, is huge and likely in favour of early adopters. It's an exciting time for marketers as they navigate these challenges and blend AI with human creativity to tap into this incredible opportunity! #AIInfluencers #BrandMarketing #Instagram

It's so interesting to see the impact the storm of AI has had on the popularity of Virtual Influencers. I had a wonderful conversation with Cristina Criddle who wrote this fantastic article shedding light on the current state of AI in the world of virtual influencers. Read the article here: https://lnkd.in/dSx9MVZP For years, I've delved deep into this subject, leading research initiatives and even crafting an ethical partnership framework. Despite their undeniable potential and impact on brand strategies, virtual influencers were often dismissed as novelties... even deemed peculiar. However, today, we're witnessing a shift, as virtual influencers are evolving into 'AI VIs.' This rebranding has undeniably piqued people's curiosity, but the real game-changer is the infusion of AI. Virtual influencers have always been formidable marketing assets, but their costliness and resource-intensive nature presented challenges. With AI now streamlining their operations, we can anticipate a surge in their prevalence, as when executed correctly... virtual influencers wield tremendous marketing clout. #AIInfluence #VirtualInfluencers #InfluencerMarketing #creatoreconomy #GenerativeAI

Can AI-generated models truly compete with human influencers? In my perspective- The Emotional Connect and Trust Shift One of the most significant challenges posed by AI-generated models is their potential to disrupt the emotional connection and trust that influencers build with their audience. While human influencers share personal stories and experiences, AI models rely on algorithms to cater to audience preferences. This shift raises concerns about the authenticity and genuineness of the content shared, challenging the traditional notions of influencer marketing. Despite the advantages of cost-effectiveness and creative control offered by AI-generated models, they struggle to replicate the genuine human connection that influencers foster. The emotional resonance and relatability that influencers bring to their content are qualities that algorithms cannot fully emulate. As brands navigate this evolving landscape, while AI-generated models may offer a glimpse into the future of influencer marketing, the enduring value of human connection and authenticity remains irreplaceable. As the industry continues to evolve, it is essential to recognize the nuanced interplay between technology and human emotion in shaping consumer relationships. #Ai #digitalavatars #infulencertransformation

AI Is Coming for the Influencers: Advertising giants like Amazon, Google, and Meta are embracing AI to create ad content, prompting concern from human influencers about losing income to digital competitors. AI-created virtual influencers like Aitana and Kuki are being used in ads, proving their effectiveness in driving ad recall and reducing costs. This signals a shift in the advertising industry toward AI-generated content. - Artificial Intelligence topics! #ai #artificialintelligence #intelligenzaartificiale

The world of digital influencing is changing fast with AI and 3D modeling leading the way. 🌟 Curious about the rise of virtual influencers? Our talented Iva Filipović is giving you a glimpse on how brands are using them to connect with audiences in new ways. #VirtualInfluencers #AI #DigitalMarketing Read here : https://loom.ly/a9wSd70

Explore the rise of AI influencers and their impact on the economy. Here's how technology is shaping the future of marketing and branding! https://lnkd.in/eRhcJQM2

The influencer marketing game is changing. And it's all thanks to AI. Brands are starting to ditch human influencers. Instead, they're working with AI-generated avatars. These digital personas can be crafted to perfectly match a brand. And they'll never get canceled or caught in a scandal. As AI rapidly evolves, virtual influencers may become the default. It's an intriguing but somewhat dystopian future for marketing. Will consumers accept AI avatars shilling products? Or will it all feel too fake and soulless? I'm curious to see examples of AI influencers in the wild. And to hear your reactions and thoughts! Do you think AI is the future of influencer marketing? Let me know in the comments. Source: https://lnkd.in/gJq5FHcj ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.