Simulmedia’s Post

The most accurate streaming TV targeting for pharma brands 💊 https://hubs.la/Q02Q8K4L0 Curious to know how to make pharma brand marketing the most accurate? Simulmedia is excited to announce our latest partnership with M3 MI / Kantar Media Healthcare Research, unlocking a game-changing solution for pharma marketers. By integrating M3 MI’s first-party, consent-based healthcare data into our TV+ Advertising Platform, we’re delivering unmatched accuracy in targeting patient and caregiver audiences across streaming TV—all while staying fully privacy-compliant.🔐. 📺Struggling to reach the right audience in this era of tighter regulations? This partnership offers a future-proof way to extend your reach with confidence. Read more to discover how pharma brands are now empowered to connect with their most important audiences in a secure and impactful way.

Through privacy safe advanced targeting technology, high-value streaming inventory and the increased use of personalization, brands can better find and activate ideal DTC and HCP audiences at all phases of the diagnosis and treatment journey while consuming their preferred content. Listen to this MM+M conversation with leaders from Roku and Swoop, to learn how the CTV landscape is changing, the advantages it gives pharma marketers and practical use cases that can be applied across your own advertising. https://lnkd.in/gE2ZeeCx Shauna Brown Michael Singer Marc Iskowitz

Hear how the CTV landscape is changing, the advantages it gives pharma marketers and practical use cases that can be applied across your own advertising on this Swoop and Roku MM+M podcast.

In a digital landscape where traditional TV meets targeted precision, Connected TV (CTV) is revolutionizing how brands engage with audiences 🤝🌟📺 Our latest blog uncovers ten compelling reasons to embrace CTV, from its unmatched reach and precision targeting to real-time analytics and innovative ad formats. Discover how integrating CTV into your marketing strategy can enhance engagement, optimize ROI, and elevate your campaigns 😎🚀 Ready to harness the power of CTV? Click to dive into the full article! ➡️https://lnkd.in/dDbkf2ij #ConnectedTV #CTVAdvertising #DigitalMarketing #AdTech #MarketingStrategy

Ready to take your digital marketing to new heights? 🚀 📺Let's dive into the world of Connected TV (CTV)! CTV transforms our approach, offering precise targeting that enhances campaigns much like paid search. It allows to engage audiences at all stages of the buying process, boosting the relevance and impact of your messages 🎯 But that's not all. 👉🏻CTV also champions brand safety by collaborating with top-tier streaming networks. This boosts viewer engagement and improves conversion rates. Plus, the insights we gain from CTV’s measurement tools help fine-tuning strategies for maximum effectiveness. 📈 So, are you ready to embrace CTV and watch your campaign results skyrocket? 🤩 #DigitalMarketing #CTV #AudienceTargeting #BrandSafety #MarketingStrategy

Power Up Your Brand with Sponsored TV Campaigns on Amazon! 🚀 Amazon Sponsored TV ads are revolutionizing how brands reach audiences on streaming platforms. With data-driven targeting and seamless integration with existing campaigns, these ads give you the power to amplify your brand’s message on the big screen. 🎥 Whether you’re focused on increasing brand awareness or driving product consideration, Sponsored TV campaigns are a must for your strategy! #AmazonAds #SponsoredTV #DigitalMarketing #BrandAwareness #StreamingAds #SETProventus #SurgeElevateThrive

Connected TV (CTV) is revolutionizing the entertainment industry and transforming digital marketing. With 82.1% of U.S. households owning at least one CTV device, this dynamic medium offers unprecedented opportunities for brands to reach highly engaged audiences.. From precise targeting to measurable results, CTV is redefining digital marketing campaigns. Learn more about the future of television advertising and how to stay ahead in the ever-evolving media landscape. https://lnkd.in/gN6AeZ-d  #SharpNet #ConnectedTV #CTVAdvertising #DigitalMarketing #Programmatic

5 reasons to advertise with Spectrum Reach: 1. THE FULL SPECTRUM - Connect with the right audience thru a full suite of linear, streaming tv, and digital solutions. 2. DATA THAT PAINTS THE FULL PICTURE - First-party data, cross-platform targeting, and measurement capabilities to reach the right audience with precision, and know it worked. 3. MEDIA THAT MOVES - Reach deeply engaged audiences as they move across screens and devices to maximize each advertising dollar. 4. AS NATIONAL AND LOCAL AS YOUR AUDIENCE - We are local advertising experts that understand the markets we work and live in. We help brands make the right advertising decisions, whether they are advertising in a specific market, or across the country. 5. BUILDING FOR WHAT'S NEXT - With ever-evolving capabilities and the power of technology, we are always innovating to set a new standard for future-ready multiscreen advertising. #SpectrumReach #StreamingTV #CableTV #Multiscreen #AudienceTargeting #EvolvingMedia #SpectrumTVApp #Spectrum #SpectrumTV #TransparentReporting

CTV vs. Linear TV: Embracing a Hybrid Approach Connected TV (CTV) is rapidly emerging as a powerhouse in the advertising world, showcasing impressive growth and advanced targeting capabilities. However, Linear TV remains a valuable channel, offering broad reach and established viewer habits. For marketers, the key is to leverage the strengths of both platforms. By combining the innovation of CTV with the extensive reach of linear TV, you can create a more comprehensive and effective advertising strategy. #CTV #LinearTV #MarketingStrategy #AdTech #DigitalMarketing #Advertising

What an enlightening session at the #CIMMSummit on "Building the TV Ad Marketing of the Future"! Industry leaders Maureen Bosetti, Mark McKee, Katie Klein, and Michael Hudes discussed the evolution of the TV advertising market, addressing key trends that are shaping our industry. The conversation highlighted how brands are navigating a rapidly transforming landscape with streaming platforms and new measurement formats. As Michael noted, "TV" now encompasses personalized experiences across various platforms, thanks to advancements from the LG Innovation Lab. Mark and Katie discussed holistic measurement of viewership to achieve consistent audience engagement across all screens. Maureen pointed out that while fragmentation presents challenges, it also offers unique opportunities for brands to utilize diverse formats and storytelling techniques. The panel unanimously agreed on the importance of transitioning to an IP-based marketplace, which will unlock greater efficiencies and enable more precise audience targeting. The next five years promise to be transformative, and embracing new technologies is key! A big thank you to our CEO John Cobb and Scott Schiller for representing VuePlanner at the event! #TVAdvertising #AdTech #CIMMSummit 2024 #Innovation