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There's been a lot out there about Google's AI Overview and the issues that come along with it. It feels like it's currently half baked tbh. It's pulling heavily from reddit, and let's just say reddit isn't a place you could cite on a high school essay. 😬 I don't think AI Overviews are going anywhere, but I also don't feel like they were ready for the prime SERP real estate that Google's giving them. But, how else was Google planning to continue to feed their AI and teach it and provide the AI with the human oversight needed? Essentially, we are all testers for their AI and everytime we report a query or share something on social about how the AI was comically wrong, we are helping them learn. As a Paid Marketer, with ads possibly showing next to some questionable answers, I'd recommend you keep a close eye on search terms (as much as you can), including adding in the Google Scripts to pull search terms from PMax ads. 🤖 I'd also recommend adding PMax ads into your testing plan every 6 months or until they work for you since the ad type will continue to learn, and will be one of the main ways you can get into the AI Overview feed (from a Paid perspective). #digitalads #GoogleAI #AIOverviews #AI

Attention Marketers! 📢 Google Ads Just Launched a Powerful New Tool You Need to Know About Excited to announce that Google Ads has unveiled a brand new AI-powered feature called Brand Recommendations! 🎉 This game-changer provides advertisers with customized suggestions to optimize their awareness and consideration campaigns. 🚀 Here's the scoop: 🔍 Brand Recommendations leverage your Google Ads history, campaign goals, and industry trends to generate data-driven insights. 🧠 These insights can include recommendations for incorporating bumper ads, adjusting bids, and more. 🎯 Essentially, it's like having your own personal AI marketing consultant - for free! 🤯 Are you ready to leverage the power of AI to take your brand marketing campaigns to the next level? 📈 #GoogleAds #BrandRecommendations #AI #MarketingAutomation #DigitalMarketing

As Google Ads embraces new AI integration, it’s time to level up our strategies and stand out in an AI-driven world. 🤖🚀 Here’s how to leverage Google’s AI while keeping your brand distinct and unforgettable: 1. Customize AI Training: Feed AI with data that reflects your brand’s voice and audience. Don’t let your ads look like twins—highlight what makes them stand out! 2. Leverage Unique Messaging: Use AI to test and optimize ad copies that showcase your brand’s personality. Stand out, don’t blend in! 3. Incorporate a Human Touch: Merge AI’s efficiency with personal touches that truly resonate with your audience. AI’s smart, but it’s not quite human yet. 4. Monitor and Adjust: Regularly review AI-generated content to ensure it aligns with your brand’s values and shines brightly. Keep those algorithms on their toes! 5. Innovate and Experiment: Embrace new AI features and formats while staying true to your brand’s identity. Be the trendsetter, not a follower! Embrace the future with Google Ads’ AI, but let’s ensure our campaigns are as unique as our brands. Let’s get creative and shine in the age of automation! 🌟 #PPC #GoogleAds #AI #DigitalMarketing #AdTech

🌟 Thrilled to share that I've completed the AI Powered Shopping Ads Certification from Google Skillshop! 🚀 This course has provided me with valuable insights into using AI to optimize shopping ad campaigns, making me better equipped to drive impactful digital marketing strategies. Excited to apply these skills to enhance campaign performance and contribute to innovative marketing solutions. Onward and upward! 📈 #DigitalMarketing #AI #ShoppingAds #CareerGrowth #Certification

AI has been a hot topic in every industry and it is no shock that this was the case at CES last month in Las Vegas! Specifically, there was a focus on how we can leverage AI smarter and move beyond the hype to focus on practical applications. This is especially true with Google phasing out third-party tracking cookies on Chrome, throwing marketers for a bit of a loop. In a post-cookie world, there is a newfound value in first-party data and AI-driven insights. That said, getting the right information from users, putting in the right inputs, and using the right data are critical in this new era of marketing. How else do you see AI coming into play in a cookie-less future? #CookieFree #Chrome #AI #Marketing #CES24 #MarketingInsights

" An evolution of attention is underway. People have seemingly endless ways to shop, communicate and stay entertained online. For advertising to stand out, it needs to be relevant and helpful — in fact, that's more important than ever before. Businesses need to be on every surface with creative assets that capture people's attention." #Google #AI #DigitalMarketing https://lnkd.in/g27_jPjy?

As businesses navigate the evolving landscape of online marketing, relevance and creativity are key. With generative AI technology, Google is able to unlock new possibilities and help advertisers capture attention with high-performing creative assets. Learn more about the latest advancements at Google Marketing Live (GML): https://bit.ly/4cnyo0p What are your thoughts on Gen AI? #GoogleAds #GenAI

Imagine having a secret weapon that gives you unparalleled insights into your Google Ads performance. With AdScience, this is not just a dream—it's your new reality. Our state-of-the-art AI technology and extensive industry data mean you can fine-tune your ad campaigns like never before. Whether you're in retail, finance, healthcare, or any other sector, our tools adapt to your needs, providing real-time intelligence to optimise your ads. Say goodbye to wasted ad spend and hello to higher quality leads and improved conversion rates. Want to see how it works? Discover how AdScience can revolutionise your Google Ads strategy and propel your business to new heights: https://lnkd.in/d8Ca-e_R #GoogleAds #AdScience #MarketingTech #AI #IndustryInsights #BusinessTransformation #AdOptimisation

AI will limit your control over Google Ad visibility and performance. As your humanity is an advantage, AI will also overoptimize, as it cannot use context or language in the same way a human can. AI is an ‘assistant’ to Google Ads In 2024, Google is going to roll out further generative AI tools into Google Ads. While this can be helpful, we also need to be skeptical because Google Ads is, after all, a moneymaker. The danger is that AI will use design engineering and create biases in things like algorithms and ad layouts. Systematically, Google has been reducing control and handling a lot of the activities that search marketers would have typically performed over to AI So what you need to do in 2024 is to view AI as an assistant to help you in your strategy, rather than see it as the only way forward. I can give you some advice as a +10-year-experienced media buying expert: In the Google Ads interface, there’s an optimization score, where you can add the display network, allow Google to write your ads, turn everything on the broad match, or remove keywords. However, bear in mind that Google Ads is designed to make you do certain things you may or may not want to do. Make sure anything you do is for your benefit. #human #aigenerated #generativeai #googlesearch #google #mostafasobhy #googleads #smart #branding

Big news from Search Engine Land! Google is rolling out AI overviews to enhance search satisfaction. This change has significant implications for our marketing strategies. What Are Google’s AI Overviews? Google’s AI overviews are designed to summarize search results, providing users with quick, concise information. This aims to improve user experience by delivering more accurate and relevant answers faster. Implications for Search Engine Marketing: 1. Shift in SEO Tactics: Traditional SEO practices will evolve. With AI overviews, Google will prioritize high-quality, informative content. Keywords remain important, but context and relevance are now paramount. 2. Content Quality: Marketers must focus on creating valuable content. AI will favor content that answers user queries comprehensively. 3. User Intent: Understanding and targeting user intent becomes crucial. Marketers need to anticipate what users are looking for and provide clear, direct answers. Impact on Relationship Marketing: 1. Enhanced Personalization: AI-driven insights will allow for deeper audience understanding. This means more personalized interactions, fostering stronger relationships. 2. Trust and Authenticity: With AI providing more accurate information, brands must ensure their messaging is transparent and authentic. Trust is built through consistency and relevance. Preparing for AI Integration in Marketing: 1. Stay Informed: Keep up with AI advancements and Google’s updates. Continuous learning is key. 2. Adapt Quickly: Be ready to adjust strategies based on new AI capabilities. Flexibility is vital. 3. Invest in Quality: Focus on creating high-value content that addresses user needs. Quality will always trump quantity. 4. Leverage AI Tools: Utilize AI for insights and automation. These tools can help in delivering personalized experiences at scale. AI is not a threat; it’s an opportunity. Understanding and leveraging these tools can enhance our marketing strategies and build stronger connections with our audience. Let’s embrace the future of marketing with AI! Read the article here: https://bit.ly/3yolYa1 #AIMarketing #SearchEngineMarketing #RelationshipMarketing #DigitalMarketing