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7 newest Google Ads updates. (and how to take advantage of them) Google is rolling out several exciting updates to its Performance Max campaigns. Some of these are really going to change the game. And we thought we would share these new features with you. Now let’s get into it… 1. Customer Lifecycle Bidding Goals pMax campaigns have been only focusing on 1 goal - acquiring new customers. But now, Google is introducing two new bidding goals: • Customer Retention: Bid more to re-engage a lapsed customer. • High-value Customer: Bid more for users predicted to be high-value customers Basically, you’ll be able to optimize your bids based on a user's relationship with your business. - - - 2. A/B Testing Feature Google also introduced a new A/B testing feature. Now you can test the impact of various settings and asset optimizations within a single campaign. - - - 3. Vehicle Inventory Feeds This is great news for you if you’re a car brand. Google now supports vehicle inventory feeds in several countries. - - - 4. AI-Powered Creative Optimizations Google has been making some huge developments in AI-driven creative tools. And the newest one is Asset Generation. This tool can automatically create and suggest relevant text, images, and video assets based on your website or product feed. It can also crop and resize videos to fit different ad formats and placements. - - - 5. Brand Safety Controls and Reporting They’re also pushing out some new tools to protect your brand reputation and gain more visibility. • Video Ads: A new Brand Safety Reporting program ensures ads are shown in safe environments. • Display Ads: Pixel tracking support is extended to pMax campaigns. These features will be available in Q2. - - - 6. SPN exclusions and placement report You’ll have more control over ad placements on the Search Partners Network. You’ll receive full placement reporting on where your ads show… Which will give you greater transparency and control. - - - 7. Performance Insights and Explanations To give you a clear picture of the factors driving your results… Google is introducing these new insights and explanations: • Explanations • Combinations Tab • Bid Strategy Report • Asset Group Reporting • Asset Performance Labels - - - With these new updates, I gotta say… Google has been really listening to the feedback from advertisers. And advertising on Google is just getting easier and better over time. You’ll have: • More tools to optimize your results • More features to adapt your brand’s needs • More control and transparency to your results Keep an eye out for these changes when it's available. Exciting things are happening. - - - Struggle to make Google Ads work for your brand? I’ll send you weekly Google Ads insights so you can stop burning money on the wrong strategies. Come join here: https://lnkd.in/dSU2wyDz

Paid Advertising Update (April 2024) As digital marketing professionals, staying informed about platform changes and best practices is crucial for campaign success. Here are some key paid advertising updates for April 2024 that warrant your attention: Google Search Ads 360 Transition: The deadline to migrate to the enhanced Search Ads 360 platform approaches. This new platform offers improved cross-channel support and reporting capabilities, optimizing campaign management. (https://lnkd.in/g9u8n8Xd) Microsoft Advertising Innovation: Exciting developments include the global launch of Automotive Ads and the expansion of Dynamic Remarketing functionalities to encompass Travel, Automotive, and Events. These features empower you to reach targeted audiences within specific industries. (https://lnkd.in/gJdAkGuJ) Prioritizing User Privacy: Facebook's updated targeting policies limit interest-based advertising for teenagers. To effectively reach this demographic, focus on parameters like age, location, and gender. Evolving App Promotion Landscape: Google Play has revised its ad policy for in-app placements. Staying up-to-date on these changes ensures your app promotion strategy remains compliant. Maintaining a Competitive Edge: Proactive Monitoring: Regularly review platform updates to stay ahead of the curve. Embrace New Features: Experiment with innovative offerings like Instagram Reels Ads to broaden your reach. Privacy-Centric Strategies: Adapt your approach by prioritizing privacy-focused tactics such as contextual targeting. By remaining informed and adapting your strategies, you can optimize your paid advertising efforts and continue to deliver exceptional results. #PaidAdvertising #DigitalMarketing #MarketingUpdates #April2024 These updates represent a significant shift in the paid advertising landscape. What are your initial impressions? Feel free to share your thoughts and experiences in the comments below!

🚀 Keeping up with the latest PPC trends is crucial for digital success! From shifting consumer behaviors to the rise of AI and automation, here’s a humorous take on what you need to know: 🔍 **Shifting consumer behaviors and PPC strategies** - Adapting to consumers' skepticism and hunger for authenticity means crafting ads that are as genuine as your apology after sending a risky text. #StayAuthentic 🤖 **Rise of automation and AI in PPC marketing** - AI navigating your bids like a pro and tailoring ads based on user behavior? It's like having a personal shopper who knows your size without asking. #AIWins 📱 **Mobile-centric PPC optimization** - Crafting ads for mobile means making them as visually effective as that perfect selfie angle. Remember, concise copy is like a killer caption—short and sweet! #MobileAdsRock 🎥 **Leveraging video advertising in PPC** - Video ads are like the blockbuster movies of advertising, captivating and engaging. It's showtime for your brand! Lights, camera, action! 🎬 #LightsCameraAds 💸 **PPC's role in driving eCommerce sales** - Your products deserve the spotlight! Prioritize keywords, craft compelling ad copy, and let those engaging visuals do the talking. It's the eCommerce showtime! #SalesBoost 🔊 **Adapting to voice search and smart devices** - Embracing voice search means knowing the words that talk your talk. PPC ads are like the wise owl giving users the quickest, seamless info they need. 🦉 #VoiceSearchRocks 🌐 **Navigating multichannel attribution in PPC** - Today's users are multitasking pros, engaging through various channels before hitting that "buy" button. Tracking this journey is like being a detective, solving the case of conversions! 🔍 #TrackingWins 🚀 **Crafting your strategy amidst shifting trends** - With PPC evolving faster than your favorite TV show plot twists, staying informed and adapting is the key to digital marketing success. So, grab your popcorn and enjoy the ride! 🍿 #PPCSuccess https://lnkd.in/emXKZG6j

Market Wiz AI | 2024 | New Features - Best Local Marketing System 2024 With decades in the advertising game, I've seen it all. But let me tell you, MarketWiz.ai in 2024 is a game-changer for local marketing. Here’s the lowdown: Automated Ad Posting in the Cloud: Kiss goodbye to manual drudgery. This system is slick – it’s all about efficiency and consistency across the board. Google Maps AI Integration: We're talking top-tier local SEO. This baby puts you on the map, literally, helping you snag those crucial local searches. Social Media Mastery: It’s not just about being on social media; it's about dominating it. From Facebook to TikTok, this system makes sure you’re seen and heard. Customer Service Round the Clock: Anytime you hit a bump, day or night, they’ve got your back. That’s 365 days of peace of mind. Your Own Ad Wizard: Every account gets a dedicated manager. Think of them as your personal advertising guru, tailoring strategies just for you. No Strings Attached: Jump in without the hassle of contracts or setup fees. It’s all gain, no pain. AI-Driven Keyword Magic: The ad posting isn’t just automated; it’s smart. More keywords mean more eyes on your business. Instant Message Responses: Keep your customer engagement on point with automated, yet personalized responses. It’s like having a top-notch sales rep who never sleeps. Marketplace Accounts, Handled: They build and manage your marketplace presence. Sit back and watch your digital footprint expand. Rescue Banned Accounts: Got a banned Facebook Marketplace account? They’ve got a knack for getting you back in the game. All-Platform Compatibility: Facebook, Craigslist, Google, you name it. This system plays well with all the big players, ensuring your ads are everywhere they need to be. The Cherry on Top: There's a ton more under the hood, each feature adding more muscle to your marketing efforts. Bottom line: MarketWiz.ai isn’t just another tool; it’s your 24/7 digital marketing powerhouse. In the world of local advertising, it's the smartest move you’ll make. https://marketwiz.ai

We've generated millions for my clients using Google search ads alone. 7 quick tips to turn your Search Ads into money printers: 1. Start with in-depth research The first and most important part - market research. Go to sites like Reddit, Amazon, YT or FB ads library. Mine your competitor's ads for angles and inspiration. Use this as a starting point for your keyword targeting and copywriting. - - - 2. Align your copy with customer intent Your ad needs to match the intent of the users searching for your product. Informational: "How-to" Commercial: "Gym shorts Australia" This will maximize your clickthrough rate and relevant traffic. - - - 3. Ad extension Add depth to your ads by using: • Sitelinks • Call-outs • Review extensions The right ad extensions will increase your clickthrough rate and digital space. - - - 4. Create specific landing pages Your ads should rarely lead to your homepage. Unless you’re running branded campaigns or navigational intent targeting… Tailor each landing page to the ads. The more specific you get, the more money you make. - - - 5. Optimize ad scheduling Don’t run your ads at all times. You see to see what the best times to run your ads are. Let it run without limitations first and identify emerging patterns. Use bid adjustments to increase or decrease your ad spend to save costs. - - - 6. Negative keywords Save your ad spend by eliminating unrelated searches with negative keywords. For example… If you sell running shoes… You may want to use negative keywords such as "dress shoes" or "high heels. - - - 7. Stay competitive Watch what your competitors are doing in terms of copy, bids, and landing pages. Then adjust your strategy accordingly. For example… If a competitor offers a promotion… offer a better promotion to win. - - - Most eCom brands struggle to scale. The reason? They don't make decisions based on the data. So we created some dashboards to help you keep track of your data. Inventory management, competitor analysis - all the tool you need for scale. Grab it here: https://lnkd.in/dnNUNdYU

Why Your eComm Business Struggles with Google Ads - Part 4 Fine-Tuning Your Google Ads Engine for Peak Performance Diving deeper into our eComm journey with Google Ads, we've explored insights and the power of understanding our campaigns (link to previous posts in the comments). Now, it's time to roll up our sleeves and fine-tune our engine, ensuring every component is optimized for peak performance. Imagine your Google Ads campaign as a vintage car. It's got character and potential, but to see it roar down the digital highways, attracting eyes and admiration (clicks and conversions), it needs some fine-tuning. Ready to get your hands greasy for ultimate performance? 1. Identifying the Sputters: Just like diagnosing a car that's not running smoothly, identify which ads are not performing up to speed. Is it the copy that's not engaging or the targeting that's off? Pinpointing these issues is like finding a loose spark plug that needs tightening. 2. Fueling Up on Premium: Your best-performing ads are like your car's engine running on premium fuel. They're already performing well, so why not give them an extra boost? Increasing the budget for these ads is like stepping on the gas pedal with premium fuel in the tank. Maybe you can lower your tight ROAS bids to push volume and increase bottom line? 3. Adjusting the Timing Belt: Sometimes, an ad doesn't perform well because its timing is off. Adjusting when your ads run to match your audience's online habits can be like fine-tuning your car's timing belt. Align your messaging to where your audience is at that moment and it will everything is in sync for maximum efficiency. 4. Polishing the Exterior: The landing page your ads lead to is like the car's exterior. It's what people see first and what makes them stop and stare or keep walking. Please ensure that your landing pages are polished and appealing, with a clear call to action inviting visitors to click through. Don't forget to make sure your car meets the expectations you've set before people get to have their first impression! Pause for a reflection: Is there a part of your "car" that's been overlooked, or could you use some extra attention? Fine-tuning your Google Ads is not about overhauling everything at once; it's about making strategic adjustments and ensuring each part of your campaign is optimized for the journey ahead. Stay tuned as we navigate the complex yet rewarding world of eComm and Google Ads. For now, I'd like you to take another look under the hood of your Google Ads. A few adjustments might just be what you need to get your campaign purring and ready to race ahead. Yours truly, Mechanic Raoul ps. All spots for April are gone. Want to join the waiting list of brands and leverage your Google Ads potential to the max? Let's talk.

pMax is the easiest platform to make money on Google. Here’s our complete pMax setup guide to scale our 7, 8 figure clients: 1. Google Ads account setup Starting from the basics, here’s how to set up a pMax campaign. Click on "Campaigns" → "Plus Campaign" → "Sales Goal" → Purchases → Continue and select pMax campaign. And don’t forget to link your Google Merchant Center. - - - 2. Campaign Structure pMax is basically Shopping ads which heavily rely on GMC. You want to divide your assets into asset groups that match your product categories And only divide further if you have specific business needs. - - - 3. Bidding We recommend running maximizing conversions or conversions value for a couple of weeks. After you’ve got some data, you can move on to tROAS or tCPA. - - - 4. Locations Super simple here. Select your country and the languages that users will be speaking. - - - 5. Asset generation In your asset group creation, you want to create your shopping ads first. Make sure you select the correct shopping listings. Then write headlines, descriptions, and upload images + videos relevant to your products. - - - 6. Audience signal & Search theme Audience signal is the input you give Google for the audiences you have in mind for this asset group. In our experience, the best way to do this is to stick with your data. Your customer list, website visitors, etc Search themes are also very important. You want to input your most successful keywords for this particular category. You can have up to 25 keywords here. - - - 7. Budget The next step is budget. You want to have enough budget for serval conversions a day at the start. Now we’re ready to publish the campaign. - - - 8. Content control Even though, you can’t control where pMax shows your ads. You can guide Google on how you want your ads to run with this feature: Content suitability. - - - 9. Exclude branded traffic in non-branded campaigns This one is super important in pMax. Don't allow branded traffic in acquisition campaigns. It limits your scaling potential and makes you less money long-term. Make sure you separate branded vs non-branded campaigns. - - - 10. Evaluating performance Google Ad is all about optimization. And you can only do so with accurate data. Check your performance regularly. More data = better decisions. - - - 11. URL expansion This is a new feature Google has just introduced. This tool allows Google to serve on search towards landing pages not included in your asset group. And it can significantly improve your reach. - - - A big part of maximizing your sales with pMax is to optimize your Google Merchant Center and Product Feed. But this is also where most brands go wrong.

 How to run ads to improve Business and not Fb/ Google Nos?  ... Over my 6 years of digital marketing journey I have seen many LinkedIn posts mention achieving ads ROAS of X%, New structure, and new audience interest to target, but what I miss the most is very few talks about the actual business uptick caused by improvement.   So today I will be sharing how to run ads to improve business not just dashboard KPIs   FYI, Dashboards nos mean FB/Google/Amazon/ Mesho ads dashboard.   1) Dashboard stats vs Business Stats - Instead of relying only on dashboard nos use session URLs to track purchases.    Real-life experience - I was surprised to find a discrepancy of over 60% b/w meta ads (1-day click purchases ) and database. The most surprising part was this discrepancy was for 1-day click purchase, just imagine the difference with std. 7-day click and 28-day click. Moreover, we started reducing the spending on FB and didn't observe a drop in overall volume. Meta ads is very beneficial for early startups and D2C brands but optimise on real nos, not on dashboard nos.   Summary - It's good if a channel is giving great results. Just verify the contribution with session URL purchases as well.   2) CPA - ROAS vs Marketing Spend% - The first 2 can be manipulated very easily. How? 2 ways - a. Brand ads - People ( Agencies ) say they it's important to protect the brand. But I believe an attack is the best defense, if compt. take 10 orders from you, you take 11 from them. So running compt search ads > Brand search ads.    If more than 4 compt brands bid for your kws use Pmax feed-only campaigns( If the option is still available) using brand kws in search themes. Compt will be on top at searches but you will be showing on shopping ads ( Higher than search ads ).   Bonus tip - Observe the change in marketing spend% after stopping brand ads. ( You will be pleasantly surprised )   b. New vs Repeat users - Ads are an acquisition channel and not a retention channel. So control the urge to bring CPAs down by increasing remarketing.   Challenge - How to target new users. It can be the case that new users for dashboards are not the new users for you.   Solution - If your business can track new users( Most can ) then pass this info to the ads dashboard via the data layer. Then make a conversion action to get triggered on new purchases only. Now start optimising this CPA.   Thumb rule - Optimize new user acquisition as per your business not as per ads dashboards.     Conclusion Business KPIs > Ads Kpis : Marketing spend% > CPAs  Ads - A tool for Non-brand New user acquisition.   I hope it was useful. Feel free to share your thoughts and experiences. #digitalmarketing #performancemarketing #googleads #metaads #d2c #startup #amazonads #marketplaces

🌟 Unlock the Power of Digital Marketing in 2024! 🚀 🔍 Searching for ways to outshine your competition in the digital realm? Look no further! Our latest blog post is here to demystify Google Ads for beginners, setting you on the path to Marketing success. 💡 Dive deep into the fundamentals of Google Ads, from understanding its workings to mastering sophisticated tactics for maximum ROI. 📈 Google Ads, the revamped version of AdWords, offers a plethora of advertising options tailored to suit businesses of all sizes. Let’s explore the key types: 1️⃣ Search Ads: Drive traffic and leads by appearing at the top of Google search results when users hunt for specific keywords. 2️⃣ Display Ads: Elevate brand visibility across millions of websites in the Google Display Network with visually appealing banners. 3️⃣ Video Ads: Captivate your audience on platforms like YouTube with immersive storytelling and product showcases. 4️⃣ Shopping Ads: Showcase your products directly within search results to streamline the path to purchase. 5️⃣ App Ads: Expand your app's reach and drive downloads across Google's ecosystem. 🎨 Crafting compelling ads is an art. Here are some tips to make yours stand out: 1. Know your audience inside out. 2. Utilize relevant keywords for maximum impact. 3 .Craft engaging headlines that capture attention. 4. Highlight benefits over features. 5. Always include a clear call to action. ⚙️ Monitoring and Measuring campaign performance is key to success. Dive into your Google Ads dashboard to track metrics like clicks, impressions, expenses, and conversion rates. 📈 With strategic planning and data-driven decisions, Google Ads can propel your business to new heights in 2024 and beyond. Ready to embark on this exciting journey? Let's Maximize your Digital Marketing potential together! [Read more: Demystifying Google Ads: A Beginner's Guide for 2024] 📖 https://lnkd.in/g4KNUFhK #GoogleAds #DigitalMarketing #MarketingTips #Googleadstips #ptiwebtech

pMax is the easiest platform to make money on Google. Here’s our complete pMax setup guide to scale our 7, 8 figure clients: 1. Google Ads account setup Starting from the basics, here’s how to set up a pMax campaign. Click on "Campaigns" → "Plus Campaign" → "Sales Goal" → Purchases → Continue and select pMax campaign. And don’t forget to link your Google Merchant Center. - - - 2. Campaign Structure pMax is basically Shopping ads which heavily rely on GMC. You want to divide your assets into asset groups that match your product categories And only divide further if you have specific business needs. - - - 3. Bidding We recommend running maximizing conversions or conversions value for a couple of weeks. After you’ve got some data, you can move on to tROAS or tCPA. - - - 4. Locations Super simple here. Select your country and the languages that users will be speaking. - - - 5. Asset generation In your asset group creation, you want to create your shopping ads first. Make sure you select the correct shopping listings. Then write headlines, descriptions, and upload images + videos relevant to your products. - - - 6. Audience signal & Search theme Audience signal is the input you give Google for the audiences you have in mind for this asset group. In our experience, the best way to do this is to stick with your data. Your customer list, website visitors, etc Search themes are also very important. You want to input your most successful keywords for this particular category. You can have up to 25 keywords here. - - - 7. Budget The next step is budget. You want to have enough budget for serval conversions a day at the start. Now we’re ready to publish the campaign. - - - 8. Content control Even though, you can’t control where pMax shows your ads. You can guide Google on how you want your ads to run with this feature: Content suitability. - - - 9. Exclude branded traffic in non-branded campaigns This one is super important in pMax. Don't allow branded traffic in acquisition campaigns. It limits your scaling potential and makes you less money long-term. Make sure you separate branded vs non-branded campaigns. - - - 10. Evaluating performance Google Ad is all about optimization. And you can only do so with accurate data. Check your performance regularly. More data = better decisions. - - - 11. URL expansion This is a new feature Google has just introduced. This tool allows Google to serve on search towards landing pages not included in your asset group. And it can significantly improve your reach. - - - A big part of maximizing your sales with pMax is to optimize your Google Merchant Center and Product Feed. But this is also where most brands go wrong. So we created a free GMC & Feed optimization checklist to help you out. Grab it here: https://lnkd.in/dfyiMWHg