Running social media ads can be expensive… and this year is predicted to be more expensive than most. According to eMarketer, the spending forecast for social media ads in particular is expected to increase by 13.5% compared to 2023. Video ad spend is expected to increase by 21.2% in 2024. Why? 1. Inflation: While inflation in the US has only increased by 3.3% in 2024, it is still a rising cost that impacts those buying media placements. 2. Social Search: There is a large increase in people using social platforms, such as TikTok or Instagram, as a search engine to find the best new restaurants, get product reviews, or find the coolest activities for their trip. This increase in social searching, up over 450% over the last year, has been met with an increase in content from brands large and small and a corresponding increase on prices for ads. 3. Political ad spend: It’s an election year in the United States which means that there’s a lot of money going into political ads - over 12 billion dollars. That means a higher cost per click to reach the same audience due to the increased competition. 4. Influencer Marketing Growth: The influencer market is bigger than it's ever been - with 44% of advertisers investing more in creator content in 2024. Again, this means that there will be more videos in the market, increased competition, and higher prices. 5. Generative AI: Generative AI is making it easier than ever for people to create videos. This ease means more competition, and we all know what that means - higher prices. So what can you do about it? 1. Test new platforms. TikTok, which was once seen as a young man’s game, is increasingly starting to have pockets of older audiences which, if you target appropriately, can help you unlock more affordable ways to reach your target audience. Same with other platforms such as Pinterest or YouTube Shorts. It’s worth testing the lift of new placements outside of Meta to see if you can help create a stronger funnel for your content for a lower, or at least equal, investment. 2. Post organic content. Post organically, tie into platform trends, and use hashtags. See what takes off and then use that to inform your paid media strategy. 3. Test creatives. Improve your efficiency with more creative testing. Test early and often. 4. Invest in the top of the funnel. No one can search for you if they don’t know who you are. Make sure you’re getting in front of the right people with prospecting campaigns who will later search for you by name. Unsure where to start? Read more on our blog about creating the best video content for your brand to unlock the efficiency you need to improve your social campaigns, even within an increasingly expensive market: https://lnkd.in/ei3MkstW
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Do you suspect social media algorithms and platform changes are leaving you behind? Has your engagement and visibility dropped? Consider the following strategies to adapt and stay relevant: Stay Informed: This is your power to stay relevant. Regularly follow updates from the platforms themselves, as well as industry news, to keep track of changes in algorithms and features. It is essential to vet the information you read and follow the best resources with unique content and perspectives. Engage with Your Audience: Algorithms are designed to favor content that generates interaction. Encourage comments, likes, and shares by creating engaging content. User comments are the most valuable form of on-page engagement, except for paid subscription clicks. A click-through to your “money page” is most coveted. The best tactic for engagement is to ask questions, use polls, and encourage user-generated content with original “scroll-stopping images.” Optimize Content: Create content to the specific preferences of each platform’s algorithm. For instance, some platforms might prioritize videos over text posts or fresh content over older reposted assets. Most importantly, don’t be so motivated by what you learn about SM algorithms – create for people. Be careful with AI-generated images as they have detectable invisible watermarks. Platforms like Pinterest state that they don’t have an issue with AI Images (as of April 2024), but remember that Google wrote 12 months ago that their algorithm did not penalize AI use; what they did not make crystal clear is that if they discovered you used lots of AI-generated content, they would de-index (murder) your website. Experiment and Analyze: Use the analytics tools provided by social platforms to see what works and what doesn’t. Experiment with different types of content, posting times, and strategies to discover what maximizes your engagement and reach. Diversify Your Presence: Don’t put all your eggs in one basket. Build your presence across multiple platforms to mitigate the risk of algorithm changes affecting your overall visibility. This is a crucial strategy for many experts in 2024. Invest in Education: Consider courses or training on digital marketing and social media strategies. Staying educated on the latest tools and tactics can provide a competitive edge. Paid Advertising: If organic reach is plummeting, consider using paid advertising options to enhance visibility. Most platforms offer targeted advertising solutions to help you reach a specific audience. Collaborate: You can expand your reach by working with influencers or other brands. Collaborations can help you tap into new audiences and benefit from popular content creators' algorithmic advantages. Stay Authentic: Despite the pressures to adapt to algorithmic demands, maintaining an authentic voice and staying true to your brand’s values are crucial. Authenticity often resonates more with audiences, leading to better long-term engagement.
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Quick and Easy Strategies for Skyrocketing Your Views: How to Get 100k Views in 21 Days Achieving 100,000 views in 21 days might seem ambitious, but with a focused approach and the right strategies, it’s entirely possible. Whether you’re looking to boost views on a website, social media content, or a YouTube video, here are quick and easy strategies to help you reach this milestone. 1. Create Engaging and Shareable Content Content that is engaging, informative, or entertaining is more likely to be shared. Focus on creating high-quality content that resonates with your target audience. This could be a compelling blog post, an eye-catching infographic, or a captivating video. Make sure your content is easy to share across different platforms, and encourage your audience to share it by including social sharing buttons and clear calls to action. 2. Optimize for Search Engines and Social Media Search Engine Optimization (SEO) is critical for getting your content discovered. Conduct keyword research to find out what your audience is searching for and incorporate these keywords into your content titles, descriptions, and tags. For social media, use trending hashtags and post at times when your audience is most active to maximize visibility. Ensure your content is also optimized for mobile devices, as a significant amount of traffic comes from mobile users. 3. Leverage Social Media and Online Communities Utilize the power of social media platforms to distribute your content widely. Share your content across multiple platforms, such as Facebook, Twitter, Instagram, and LinkedIn. Engage with online communities and forums related to your niche, sharing your content where it’s relevant and adding value to the discussions. Building a presence in these spaces can drive significant traffic to your content. 4. Run Targeted Ads Investing in targeted ads can rapidly increase your views. Platforms like Facebook, Instagram, and YouTube offer highly targeted advertising options that allow you to reach specific demographics. Set a budget, choose your audience carefully, and create ads that are visually appealing with a strong call to action. Monitor the performance of your ads and adjust them as necessary to improve results. 5. Collaborate with Influencers Partnering with influencers can amplify your reach. Collaborate with influencers in your niche who have a strong following. Whether through shoutouts, guest posts, or co-created content, influencer partnerships can introduce your content to a broader audience and significantly increase your views. Conclusion By implementing these quick and easy strategies, you can skyrocket your views and reach 100,000 in just 21 days. Focus on creating shareable content, optimizing for search engines and social media, leveraging online communities, running targeted ads, and collaborating with influencers. With consistent effort and strategic planning, hitting this milestone is well within your reach. 😀
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Social media advertising is dead. I've seen this exact statement pop up so man times over the past year or so, and pisses me off every time 🤦♂️ To add insult to injury, it's usually said by some wannabe marketing guru trying to scare-monger small businesses into deserting their existing paid strategies in favour of some BS course they're selling. The truth is there are a lot more challenges and barriers to overcome now than there were two years ago, but by no means does this make it "dead". People are wiser to ads, their guard is up, and the subconscious filter they apply when scrolling through their feed is more effective than ever at spotting unwanted ads rather than posts from their peers. According to Hubspot in 2023, there was a global decline of social media use in 2022, and users are changing the way they interact with the platforms. The same article explains that 54% of social media users utilise the platforms to engage with their friends and family, while another 27% use it to keep up with the latest news. This doesn't leave alot of room for advertisers looking to push their products. There has always been an hurdle with advertising on social media, and it's only become more apparent over the years. This hurdle is the misalignment of goals between the social media platforms and it's users. Platforms are out to make money, and they predominantly do this by allowing companies to show their ads on their platforms, similarly to how many websites make money. Users of these platforms are out to be entertained, not sold to. This means that any advertising needs to be as subtle as possible to avoid being filtered out subconsciously. This is why we've seen such a huge pivot toward entertaining and low-production content, especially on platforms like TikTok. It's not unusual to see huge corporations posting memes that make you do a double-take. The aim here is to create buzz and discussion around the brand rather than to sell products directly. This buzz and new popularity will ultimately lead to sales in the long term. People don't care if content is coming from brands if they're being entertained. Big social media platforms are currently experimenting with ad-free subscriptions, which is a spanner in the works for advertisers, and may lead to more utilisation of organic strategies and influencer marketing rather than paid strategies. For example, Snapchat's new Snap+ subscription has 5 million+ users, and was expected to generate roughly $240 million in revenue by the end of 2023. Overall, I think the majority of advertisers should be focusing on making their content entertaining, perhaps with the exception of companies selling tried and true products with great price points or benefits and a proven market. The chances are these guys will be able to continue putting their offer in front of the right audience, and it will continue to sell. Keen to hear opinions from others, comment below if you disagree! #digitalmarketing
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Are you tired of scrolling through a sea of forgettable ads on social media? Let's face it, standing out in the digital noise is a tough challenge. But here's the truth: the key to successful social media ads lies in understanding what keeps your audience up at night. It's about tapping into their deepest challenges and desires.💡 Consider this: from snappy Insta ads to relatable TikTok content, successful social media ads share common traits that make them click-worthy. They captivate with creativity, resonate with authenticity, and lead with a clear call-to-action.🚀 But what truly sets these ads apart? It's not just about the platform or the product—it's about speaking directly to your audience's needs. Crafting ads that stand out, speak to their pain points, and align with your brand's essence is the real game-changer.💥 Ready to revolutionize your social ad game? Dive into these ten stellar examples of social media ads that not only hit the mark but redefine what's possible in the digital ad landscape. Discover how brands like Aday, Google, Apple, Loewe, and more have leveraged creativity, relatability, and innovation to win big with their audience. Let's break free from the mundane and make waves with our social ads. It's time to rethink the conventional and embrace the extraordinary in every scroll, click, and share.🌟 https://lnkd.in/gw2WgVDT
10 social media advertising examples for inspiration | Zapier
zapier.com
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My top 5 predictions for social media in 2024: 1. Paid social and digital strategies will make a comeback. Not just crowd favorites like Meta - but - LinkedIn - TikTok - X - Reddit - Pinterest as well as programmatic channels. The goal is not to be overly reliant on one platform. Organic social media is far from dead. However, it is already decreasing and I believe we will see that continue. This is a good time for brands to consider a paid SM strategy as well. 2. Storytelling will be the chief focus for big brands. Customers will look for personalized stories from brands they love. Emotional, deep connections will be the expectation. Refine your brand narrative in anticipation. 3. The standard for “quality” will go up. I’m blaming AI for this one. AI is getting better and better. However, businesses want the expert, human touch to drive more interest in their product. Double-down on what “quality” means to you. 4. We’ll see more collaborations between big creators. Big creators are going to form alliances. Businesses won’t focus so much on paid influencer marketing, but on forming relationships with clusters of creators in their niche. 5. Long-form video will become more important as part of your video strategy. Short-form video has obviously boomed in the last few years. But customers are looking for a deeper connection. They’re over having “TikTok brain”. It’s important to build your video marketing strategy with short-form that leads to customers viewing long-form content. We are already starting to see these trends take off. But over the course of the next few months, we will see them explode. I’m interested: What are your predictions for social media for the rest of the year? I want to know in the comments below👇
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🚀 Trends in Paid Social Advertising: What You Need to Know 🚀 As we navigate through an ever-evolving digital landscape, staying abreast of the latest trends in paid social advertising is crucial for businesses looking to stay ahead. At Agency Stack, we're constantly analyzing the market to adapt and innovate. Here are the key trends shaping the future of paid social that you need to be aware of: Increased Use of AI and Automation: 🤖 Artificial intelligence and automation are revolutionizing how we create, target, and optimize ads. From predictive analytics to automated bidding strategies, these tools are making campaigns more efficient and effective. The Rise of Social Commerce: 🛍️ Platforms like Instagram and Facebook are making it easier for users to shop directly from ads. Integrating e-commerce capabilities into your social ads can significantly shorten the customer journey and increase conversion rates. Authenticity and User-Generated Content (UGC): 📸 Authenticity wins in today's digital world. Ads that incorporate UGC not only feel more genuine but also build trust with your audience. Consider leveraging reviews, testimonials, and real-life stories in your campaigns. Privacy and Data Protection: 🔒 With increasing scrutiny on data privacy, platforms are changing how advertisers can target users. Adapting to these changes while maintaining effective targeting will be a key challenge for advertisers. Interactive and Immersive Ad Formats: 🌈 Engaging your audience with interactive ads (such as polls, quizzes, and augmented reality experiences) can boost engagement rates and create memorable brand experiences. Video Content Dominance: 🎥 Video continues to dominate social feeds, with platforms like TikTok leading the charge. Short, engaging video ads can capture attention in a way that static images no longer can. Sustainability and Social Responsibility: 🌍 Consumers are increasingly looking to support brands that demonstrate a commitment to sustainability and social responsibility. Highlighting these values in your paid social campaigns can resonate with your audience and differentiate your brand. The landscape of paid social advertising is dynamic, with new trends constantly emerging. Staying informed and flexible in your strategies is key to leveraging these trends for your brand's success. What trend are you most excited to explore in your next campaign? Share your thoughts below. #PaidSocialTrends #DigitalMarketing #AgencyStack
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Fractional Catalyst Marketing Officer (CMO), holistically evolving ecommerce and digital enterprises | Strategist and practitioner delivering successful digital transformations in growth & profitability | CoastHugger🌊
Are Paid Social Ads Still Worth It? Rising Costs and Shrinking Reach (OUCH). This isn’t new news, but wow, the squeeze is on for paid social media advertisers! It really came into focus for me yesterday as I built out the SEM/social media marketing plan to scale a new product line. While the power of targeted advertising remains undeniable, a brutal truth is emerging with even greater clarity: costs to reach your audience have 🚀 skyrocketed. 🚀 🚀 🚀 Here are a few factoids I recently discovered: Cost Per Click on the Rise: According to a WordStream report, https://lnkd.in/eJxQnCjn, the average cost per click (CPC) across industries on Facebook Ads increased by 13% from Q3 2022 to Q3 2023. 📈 Shrinking Organic Reach: A Social Media Today study, https://lnkd.in/eChtaiDj found that organic reach for Facebook business pages continues to decline, with the average post reaching less than 6% of followers in 2023. 📉 Of course, the decline in organic reach is really old hat 🎩 – just for a comparison, I looked back at my Facebook business page posts from 2013, and it was not unusual to garner 600 – 800 organic likes for a single product post! 👍 👍 So, are paid social ads still the slam dunk they once were? 👉 Are you seeing a similar rise in ad costs on your platforms of choice? 👉 Have you noticed a decline in campaign performance despite increased spend? 👉 What are some creative ways you're adapting your digital strategy to navigate this landscape? And product marketers, what I’d really like to know – have you found the social media shops (Meta, TikTok, etc) to be effective in selling your products? I’d love to hear from you.
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It seems that everywhere you look, someone’s advising a new method for getting your paid social ads right.. Not to mention the platforms changing their suggestions and constantly rolling out new AI features. So here are some of my Do’s & Don’ts for paid social media in 2024 👀 Do’s 👍 - Think of your objective before running ads. No, really, I know it sounds simple, but If you want leads, don’t run a traffic campaign on Meta. - Tailor your ad message to directly speak to your audience. This is social media, they’ve not logged on to be sold to, keep your language down-to-earth. - Spend more time on your creatives, and less time obsessing over the details of your targeting. The content of your ads IS the new targeting. - If you haven’t yet got the big budget for LinkedIn ads, focus your growth on consistently posting engaging and educational content that serves your audience. - Test, test, and test again. Test ad creatives, ad formats, ad messaging, audiences, CTA buttons - all of it. Dont’s 👎 - Don’t assume one ad fits all. Different platforms and audiences require different strategies. Segmentation here is key. - Don’t overlook the power of organic engagement. Paid ads are great, but if you don’t yet have a solid content strategy, throwing money at the platforms using substandard ad content won’t do you any favours. - Don’t set it and forget it. Keep an eye on the metrics, and adjust and refresh your ads. - Don’t overlook ad fatigue. This is your ‘frequency’ metric. Anything above 2 and your audience is seeing the same ad too often. Time to introduce new content and rotate!
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In 1997, Andrew Weinreich launched the first social media platform, Six Degrees. Similar to the formats of today, it allows users to create a profile with photos and friend others. LinkedIn emerged in 2002, with Facebook and Instagram to follow in 2008 and 2010, respectively. In its early days, social media was largely recreational. Presently, it dominates as one of the biggest brand-building tools in history. Industry leaders recognized the advertising power of these platforms, transforming photo-sharing apps into centralized hubs for full-blown marketing agencies. Social ad spend is expected to hit US$219.8 billion in 2024. Organic content is increasingly harder to promote. At the same time, unpaid posts can “go viral” and ascend a user to influencer status overnight. For the average user, is paid advertising necessary to grow a personal brand or business? Let’s take a closer look. 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: With 4.95 billion global users, social media is an extremely competitive landscape. Paid ads allow businesses to target specific demographics and audience preferences to maximize reach and ROI. In total, social ad impressions increase by 20% every year. 87% of marketers say video marketing has directly increased sales. For users aged 16-24, social ads are the number one source of brand discovery. On average, paid advertising can drive a 23% increase in user engagement. The average ROI for social media ad campaigns is 250%. 𝐂𝐨𝐬𝐭𝐬: Determining target audiences takes fine-tuning and experimentation, the financial cost of which can add up before seeing any return. Each platform has different audiences, demands and features. Customizing ads for each platform can be a time-consuming gamble. Determining KPIs is difficult but necessary to establish an effective budget and realistic goals. Most marketing industry leaders assert that a blended approach is key. Let us know your thoughts in the comments! Sources: Hootsuite, HubSpot, & Itnux
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🌟 Are you making the most of your Facebook and Instagram ads? 🚀 The competition for paid social advertising is expected to soar over the next five years, prompting brands to focus on top-notch creativity to stand out in the crowd. According to Deloitte and Duke University’s 2023 CMO Survey, social media spending is projected to increase significantly across various industries. 📈 🔍 *Maximizing Your Ad Creative*: - **Iterate User-generated Content**: Experiment with varied hooks to engage your audience authentically. - **Enhance Image Ads**: Add text overlays to boost impact and engagement. - **Embrace Native and Organic Trends**: Incorporate current social media trends into your ads for increased resonance. - **Educational Content**: Deliver informative content through short educational videos or how-to guides to build credibility and trust. 💡 *Effective Strategies*: - **Emoji and Bulleted Lists**: Make your ad copy visually appealing and easy to digest. - **Pseudo-Gallery Video Ads**: Showcase product variety within a captivating video format. - **Scaling Tips**: Scale your successful ads gradually to maintain performance and avoid disrupting the learning phase. 🔥 Don’t miss out on optimizing your Facebook and Instagram ad creative! Share your thoughts on these tactical tips for driving growth and conversion through engaging social media ads. 💬✨ https://lnkd.in/dXDiYwkd
5 Strategies for Effective Facebook Ad Creative | Toptal®
toptal.com
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Paid Media Expert | Brand Building | Performance Marketing | B2B | SaaS | B2C | Ecomm | Servant Leader
3mo"Political ad spend: It’s an election year in the United States which means that there’s a lot of money going into political ads - over 12 billion dollars. That means a higher cost per click to reach the same audience due to the increased competition." - woof - 12 billion more in market - those CPCs and CPMs are going to skyrocket! 😅