Single Grain | Start Growing’s Post

You just spent $10k on a YouTube ad campaign 🤑🤑 You earned over 50,000 bonus organic views on your YouTube channel… notched a total of 500,000 video views on your ad… 🎥 and gained 200 new subscribers. 🙌 So did the campaign work? Was it successful? 🤔🤔 Well - as with anything in marketing - that depends. 1. *Who* did your ad show to? Did you hit your target audience?  2. Do you have an increased volume of brand searches? 3. How much of the product featured in the campaign did you sell?  4. Did your other channels (organic search, organic social, paid brand, emails, SMS, Meta, etc) become more efficient?  5. Did your time to close shorten in your sales cycle? As you can see, there’s no one way to measure success, and it will vary from industry to industry and from business to business. So, if you’re unsure that your YouTube campaigns are boosting your products or brand appeal, reach out to our team and let our experts take a look: https://lnkd.in/eDYC8_xb #YouTubeAds #YouTube #PaidMedia #DigitalMarketing

  • Stats to inform YouTube Advertising
Maya Harper

Chief of Staff at Single Grain

3mo

I've become such a big fan of YouTube for organic and paid performance. Longform content on YouTube captures and holds attention that deepens your affinity in a way that shortform video just can't. It seems to even positively affect the advertising side of YouTube

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Stephanie Balaconis

Paid Media Expert | Brand Building | Performance Marketing | B2B | SaaS | B2C | Ecomm | Servant Leader

3mo

YouTube is the second biggest search engine out there and having a YouTube strategy is critical to reach people who are in the middle to top of funnel looking for your solution.

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