Horeca, A small yet promising event.
I had the opportunity of visiting HORECA - Beirut yesterday, and I was amazed but also a little bit disappointed. The event, which offered visitors a glimpse into the new trends and technologies within the FMCG sector, was well-organized despite its modest size.
It caught to my attention the absence of some of the main players in the sector which is a miscalculation that has consequences for all stakeholders.
First, the absence of big players deprives attendees of the opportunity to engage with leading brands. These companies often set the standard for innovation and quality in the FMCG market, and their presence at such events is an added value.
From the perspective of the organizers, the absence of big players represents a missed opportunity to elevate the importance of the exhibition and attract a larger audience. By securing the participation of major players in the industry, organizers can boost the event's reputation. Accordingly, this will be translated into bigger profitability, ensuring its sustainability and growth in the long run.
Adding to the above, these companies play a significant role when involved in events, not only benefits their own businesses but also contributes to the growth of the entire supply chain, from producers to consumers.
In conclusion, while the HORECA may have been small in scale, its impact could have been significantly greater with the participation of these players.
Their absence represents a missed opportunity for attendees, organizers, and the industry as a whole.
Moving forward, it is essential for all involved parties to work together to ensure the participation of key players in future editions of the exhibition.
All concerned parties must cooperate in the future to ensure that key players are included in the upcoming editions of the exhibition noting that the above mentioned companies should do an effort, from their side, to contribute to the exhibition’s expansion as foreigners will be interested to participate and visit the exhibition; consequently it will be reflected on the economy of the country even if on a micro scale.
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