Bill Gates' recent visit to Vietnam has sparked media excitement; however, it appears that the authorities are not fully aware of this event.
We may optimistically hope that Vietnam could become a destination for tycoons and millionaires. The question remains: what will they spend here? What will Vietnam offer to captivate them and prompt them to share their experiences with friends? Will they want to return?
When working with high-profile clientele, I notice their deep interest in a specific topic and their willingness to invest time, money, and effort to enjoy it at the highest level of professional service. Vietnam seems unprepared for these dream visitors, offering very few specific tourism services that leave a strong impression. It's regrettable if the only thing Vietnam can exploit from these one-night stands is affordability. Many Indian billionaires come to Vietnam primarily for its affordability. They bring their private planes, chefs, bodyguards, and entertainers, spend only on hotel rooms—often part of international hotel chains—and contribute minimally to local businesses, then leave. It's essential for Vietnam to consider how it can attract and retain high-profile visitors, offering unique and memorable experiences that go beyond affordability. Although I have event blueprints for these clients, I always feel the lack of like-minded companions who share the same belief and positive energy in, what I call, Vietnam's Renaissance era. As one of the most attention-grabbing developing countries, our opportunities lie in our young population, the IT infrastructure allowing us to access and benefit from intellectual resources, and subsequently integrating at a rapid pace in all aspects from entertainment, tourism, dining, services, telecommunications, to education. I hope to create more niche experience products catering to affluent groups eager to learn about culture, nature, and potentially even investment opportunities in Vietnam.
Among all the friends I made through Linkedin in the last 6 months, I particularly admire Jovel Chan (CIM)'s perspective on the F&B scene in Vietnam, especially in HCMC, or DO Phuong's take on our slow tourism in Hue. Her metaphor, "Vietnam is so much more than Pho and Banh Mi," alludes to the idea that Vietnam has much more to offer than what tourists currently know through official information from the authorities.
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