🌍 IAMaga Talks with bilstein group 🌍
We are thrilled to present our latest discussion with Michael Steck, Regional Sales Director Middle East / Africa at Ferdinand Bilstein GmbH + Co.KG. Discover how the bilstein group adapts its portfolio for the diverse African aftermarket, supports local initiatives, and shares its vision for the future.
▶ 𝗖𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝘀 𝗶𝘁𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀, 𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗮𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘂𝗻𝗶𝗾𝘂𝗲 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗔𝗳𝗿𝗶𝗰𝗮𝗻 𝗺𝗮𝗿𝗸𝗲𝘁?
- The structure of the African Independent Automotive Aftermarket (IAM) is highly diverse. Whereas the spare parts business in South Africa is quite similar to the Western hemisphere, the markets in Maghreb, East and West Africa require a different and more tailored approach. Local technical, marketing and sales staff (of the bilstein group) adapt their services to each market’s needs, including portfolio information, social media interaction and the technical promotion of our brands - febi, SWAG and Blue Print - at retail and workshop level. In addition, we find a comparatively aged vehicle parc combined with limited funds for general maintenance and repair. With the bilstein group, our partners in Africa can choose from over 70,000 references for Passenger Cars, LCVs and Commercial vehicles, priced to fit the age of the vehicle.
▶ 𝗜𝗻 𝘄𝗵𝗮𝘁 𝘄𝗮𝘆𝘀 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗮𝗻𝗱 𝗲𝗺𝗽𝗼𝘄𝗲𝗿 𝗹𝗼𝗰𝗮𝗹 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿𝘀 𝗶𝗻 𝗔𝗳𝗿𝗶𝗰𝗮 𝘁𝗼 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝗺𝘂𝘁𝘂𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵?
- The IAM in several African countries is still under the constraints of the vehicle industry. The absence of Right-to-Repair and subsequent limited access to vehicle repair information is harming the IAM’s development. By supporting legal initiatives, providing necessary information to all stakeholders in the distribution chain, building technical competence and data management skills we can help support, develop and drive growth across the region.
▶ 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝗵𝗲𝗮𝗱, 𝘄𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗲𝗲 𝗮𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗳𝗿𝗶𝗰𝗮𝗻 𝗮𝗳𝘁𝗲𝗿𝗺𝗮𝗿𝗸𝗲𝘁?
- The rapid population growth and increasing levels of motorization offer excellent opportunities for growing business in Africa. This is, however, not just limited to cars, but to two and three-wheelers as well. The rapid development of Asian, particularly Chinese, vehicle imports demand a different R&D approach and a Re-Thinking of the existing Supply Chain model. For both areas, the bilstein group has initiated strategic projects to maintain and grow our footprint across Africa
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Director Holding Prival Bank | CEO Siuma Capital Latam y Marsh Panamá
8moPara nosotros fue un honor lograr esta transacción. Ambos grupos de altura. Fue mi primer proyecto con Juan Salaverria de Grupo Q de contraparte - se comportó como todo un profesional. Agradezco a Tomi y Christian del equipo de Siuma por este significativo logro!