According to a recent feature article in Shanken News Daily, “Tequila’s Top Players See More Runway Ahead,” CUERVO continues to dominate as the number one U.S. tequila brand by volume, with an impressive 5 million cases sold in 2023! Under the leadership of CEO Juan Domingo Beckmann, we're seeing remarkable growth driven by our premium CUERVO TRADICIONAL® tier, which introduced a new Cristalino extension at an accessible $35 price point. Our commitment to quality and innovation is evident as our premium Tequilas outperform the overall market, reflecting strong demand in North America.
Additionally, We are proud to highlight 1800 Tequila's noteworthy performance, securing its spot in the top 5 U.S. tequila brands with 2.1 million cases delivered last year. Exciting times ahead as we continue to lead and innovate in the dynamic tequila industry! #Cuervo #1800 #PremiumSpirit #Innovation ©2024 Proximo, Jersey City, NJ. Please drink responsibly. Felix Palau, Jason Sorley, Yonathan Bendesky, Jaime Fabricant, Kelsey Henry, Lia Dionisio, Joseph Guagenti, Aliya Elshami, Marta Álvarez Pascual
M. Shanken Communications, Inc., & Cjelski. (2024, January 23). Tequila’s top players see more runway ahead. Shanken News Daily. Read more here:
Partner-Prodigy Leaders. Board member at Bluestone Physician Services. Retired from Miller Brewing Co. and GMR Marketing.
3moI believe we have spent some time in a dive bar or two back in the day. Congrats on all the momentum and success!