SixSpeed’s Post

This week in #COMM231 we covered chapter 5 of our course which discussed brand communication. Specifically, how brand communication seeks to have two-way communication between the advertiser (the sender) and the consumer (the messenger) in an effective way. While discussing the facets of brand communication in class, I was reminded of a Walt Disney World ad I had seen countless times when I was younger. The link to this ad is attached below. This ad successfully utilizes all of the facets we discussed in this chapter to create an effective and persuasive ad. The goal of the ad was to convince families to go on a trip to a Disney Park by allowing parents to visualize telling their kids about the holiday. This is a clear and effective use of indirect action in the behavior facet. Additionally, the ad strongly utilizes the facet of emotion as it clearly tugs on the heart strings of parents around the world. It is also memorable given I am able to remember it despite airing in 2010 when I was 6 years old and does an incredible job at creating a positive association between joy and Disney Parks. This ad is an incredible overall example of brand communication. https://lnkd.in/dWrS5F5x

I produced a Hilton commercial! Here's a fun story for anyone who likes the strange ways the universe works. After graduating high school, I had yet to decide what to do. I tried many things, mainly in the creative and entrepreneurial spaces, but nothing stuck. I would later learn this is due to my neurodivergence, but that's a story for another time. If I could've chosen one thing to do, it would've been to make films of all shapes and sizes. I've always loved the medium more than anything else. Being from the sticks in Ohio, I didn't have any resources to make this happen. Then, I met a guy named Zach Daulton. He lived a few towns over, further in the sticks, and he was doing everything I thought was impossible. He was making content before it was easy to make. I was jealous and infatuated. I reached out to Zach, and fortunately, he let me hang around and help him with his videos. A few years later, I was cutting grass and cleaning toilets for a living, and as you might guess, I was unhappy with my life. Talking with Zach, he told me to take his camera equipment and start offering my video services to local businesses. He met me after my shift ended and dropped off all of his gear: lights, a camera, and a microphone. I spent the next month hustling the streets of Greater Cincinnati, offering my video services at an embarrassingly low rate. This was the first step toward me leaving a 9 to 5 for good. Cut to many, many years later, I had built a small freelance business, partnered with a marketing agency, directed and produced a documentary for Lionsgate with Rob Zombie, and directed and produced my own privately funded feature film. All of this led to me starting a production company, Relavox, which my wife, Lindsey Hasty, would eventually leave her full-time marketing job to help take the company to new heights. Last year, we decided we wanted Relavox to expand into the high-end commercial advertising space. At this point, Zach had become an incredible commercial director, working for the biggest and best companies around the world. He spent several months teaching me about this side of the industry and making introductions he could've kept to himself out of fear of competition. Instead, we decided to collaborate once again after almost ten years. The first project we pitched was for Hilton, and we landed it! I love the challenge of high-level short-form narrative storytelling, and we've already been doing a lot more of it at Relavox since wrapping this spot. I'm excited to continue to share our journey down this road. For now, here's one of three spots we shot at the Hilton Washington DC Capitol Hill. Be good to people, and don't forget how much further you can go when you don't try to do it all yourself.

We’ve all seen commercials that make us laugh, cry, or feel all the feels. Just think of some of your favorite commercials during the Super Bowl. 🏈 Whether you drink or not, I’m curious about your take on this video Heineken made. In a world where opinions can divide us, they present a social experiment that attempts to remind us of what unites us. 🌍 In the video, they bring together individuals from opposite ends of the political spectrum to chat over a beer. 🗣️🍻 Through cooperation and heartfelt dialogue, they break down barriers and discover common ground. 🔹 Did it work? Whether this video works for you or not may be a personal preference, but there’s no denying the persuasive power of video in changing perceptions and fostering connections and help you experience the emotional journey of empathy and understanding. ❤️🎥 What do you think of this video and what was the last one you saw that moved you in your heart or mind? 💖🧠 https://lnkd.in/guA67q2p #VideoMarketing #PowerofVideo #SuperbowlCommercial #PersuasiveVideo #VideoWithSoul

During my time at BackstageIT I’ve discovered a huge passion for organizing events. There’s a unique satisfaction in planning every detail and then seeing everyone enjoying and having fun. It makes all the hard work worth it! Not everyone knows what a long process this is, that’s why I decided to describe it here shortly: 1. Idea generation 💡: Brainstorming unique themes and activities. 2. Budgeting 💰: Dividing funds to ensure an amazing event without overpassing the budget. 3. Planning ☑️: Selecting and describing all the activities, preparing decoration and buying prizes. 4. Venue selection 📍: Finding the perfect location to match the theme and fit around 70 to 100 people 5. Vendor coordination 📞: Selecting the menu, booking entertainment (DJ, MC, lights, bands), and other services. 6. Promotion 📢: Announcing the event and getting everyone excited. 7. Setup 🛠️: Making sure every detail is perfect before guests arrive. 8. Event Day 🎊: Overseeing the event to ensure everything runs smoothly. 9. Wrap-Up 📝: Evaluating the event’s success and gathering feedback. Now check out this video from our Wild West Adventure 🌵! The colleagues said it was fun! What do you think? #eventmanagement #BackstageIT #WildWestAdventure #workhardplayhard #eventplanningfun

Why do happy customers keep coming back to your events or festivals? It's no accident. Here are the do's and don'ts: Do: 1. Prioritize clear and fast communication. Prompt responses make or break the experience. 2. Create memorable experiences. Think immersive activities and personal touches. 3. Offer flexible options. VIP upgrades foster loyalty. Don't: 1. Ignore feedback. Critiques are chances to improve. Act on them. 2. Overpromise and underdeliver. Consistency builds trust. 3. Neglect the basics. Security, cleanliness, and accessibility are non-negotiable. Your turn: What’s one do or don't you live by in your role? #entertainmentsales #festivals

Are you bringing the magic? One of the highlights for me working for The Walt Disney Company was getting deep into the importance of magic when it comes to your brand and experience. Don't get me wrong I do love me some data as much as the next person.. But some things (evoked feelings) can't be measured as easily. I cannot stress enough the importance of your brand and vision being clear but also being human and having a touch of magic... I would love to share more about this one day and I'm sure I will! The True Vantage Company #brand #productdevelopment #marketing

What can we learn from an incredible experience I just had with The Walt Disney Company? I needed to take care of a special and somewhat difficult request regarding a pass for a sold-out event. Honestly, I didn’t expect much, but Disney found a way to pull off their magic once again. Sure, the call was escalated three times, each time to the next appropriate team—however it was done without me having to push or coax. Every agent I spoke with was clear, fast, and genuinely in good spirits, truly embodying the “Magic of Disney.” They were all focused on one thing: making it happen. Thanks to their effort and dedication, my daughter will be extremely happy. What can we all learn from Disney? It's not just about the outcome, but the entire experience and the promise your brand lives up to. In the world of hospitality—and really any industry—this is what sets exceptional brands apart. When you make a promise to your guests, it's crucial that every touchpoint, every interaction, and every detail reflects that commitment. Building a brand isn’t just about flashy marketing or memorable logos; it’s about consistently delivering on your promise. This requires cultivating a winning culture where every team member, from the call centres to the front lines to the leadership, is aligned with the brand's values and dedication to exceeding guest expectations. A brand that lives up to its promise not only wins loyalty but also fosters a culture of pride and excellence within its team. When everyone is on the same page, working towards the same goal, that’s when the real magic happens. Just like Disney, when your brand embodies its promise in every action, you don’t just create satisfied guests—you create lasting advocates. #Disney #WaltDisneyWorld #WaltDisney #GuestExperiences #Brand #BrandPromise #Culture #Branding #Magic

A phone call from Disney, A first ever national award, Sale of business to allow the founder to retire before 45.... These are the objectives we have had over the last few years.... But none of these where the nicely framed objective list on the briefing doc from the client. We often get very generic objectives when meeting new clients - increase sales, greater reach, more engagement etc... but it is so important to push on those briefs and understand what these generic objectives really drive towards. When we start a relationship with a client we take the time to understand the impact we can make and often this changes the initial objectives and overall strategy - this initial time investment has always been worth it in our experience. #agency #objectives #clientrelationships #marketing

The only question I have in mind: What went wrong in the renaming process? 🤔 In the article, SRT’s artistic director mentioned that the company had been conducting stakeholder engagements to better understand their position on the new name. However, shouldn't stakeholder engagement sessions be conducted during the actual renaming exercise instead of after the launch? If these sessions were indeed conducted during the process, how did such major discontent get overlooked? Identifying the right stakeholder groups and testing materials with them before launching any brand or rebrand is crucial to ensure that your decisions are grounded in data. This prevents any decision from being solely internally driven. Decisions made that way are more often than not disconnected with consensus on the ground such as this. Effective stakeholder engagement helps mitigate risks, aligns the brand with audience expectations, and fosters a sense of ownership and support among key groups. Most importantly, it prevents potential damage to an organisation/brand perception that could’ve easily be avoided. https://lnkd.in/g8gmpQjc #Rebranding #StakeholderEngagement #BrandStrategy #Branding #BusinessDevelopment