SixSpeed’s Post

You can’t sell to an empty room, THAT’S why effective Marketing that gets the right eyeballs on the brand is so important.

SIMPLE. Being real and honest in marketing is super important now. WHY? When companies are genuine about who they are and what they do, people trust them more. This trust makes customers stick around and feel good about supporting the brand.

The art of marketing is trying to preserve the problem to which your brand is the solution

Fact: Marketing is a formula. In fact it’s quite a simple formula. We (brand) help* (x) do/acheive (y) so that (z). WHY a brand/business does this is called the mission, or purpose. That’s it. That’s the whole game. Defining these variables is the job. And that’s where it gets tricky. More on that later. If it’s not working it’s because one of these variables isn’t right. *the more specific the verb, the better the formula works. Try to avoid “empower” as it is a bullshit word.

Marketing Tip: You could sell the same product from a different angle. And just using that new angle will make you stand out. All you have to do is sit down and think.

The second most important thing to know about marketing is that you have five seconds to to tell your prospective client: 1) What is your product or service 2) How is it going to make my life better 3) How can I buy it

4 Ps of Marketing explained: > Pretend the product is perfect > Price it like it's priceless > Place it everywhere > Promote like you absolutely need it

At times, the most important marketing moment for your brand is to stay away from that piece of moment marketing every other brand is playing.

Marketing: Explore A Battle of Perception Marketing: Perception trumps product. What your customer believes is their reality. Focus on shaping those perceptions to align with your brand's strengths and values. Winning in marketing means winning the battle of perception.

How's that unfocused marketing campaign working out for you? Creating a marketing campaign without a strong brand is like trying to find a soulmate before knowing yourself. You're doomed to fail before you've even started It takes a village to make a brand. It's OK to ask for help.