Sixteenfifty Creative Intelligence’s Post

Bootstrap and SEO 🫠

10000% this. Digital marketing right now is also being a jack of all trades, but everyone has to have an expertise (you don't want to be a master of none!). For success, the team must work together, listen, and learn more from those who have different proficiencies and perspectives. This is how you build a wholistic campaign (design, etc.). Companies want less people to do more work. This may save on salary, but in the end they will suffer losses from people's inability to focus and excel in exchange for just getting things done. Less payroll does not = more revenue.

Is this really unacceptable? 💯 My resume actually looks a lot like this. I reflect on my skillset daily, strategizing what new thing I need to learn to stay relevant. If someone asks me to do something I haven't done before, I learn how to do it. Youtube and Chat GPT are my go-to professors. Every marketing job I've had has expected me to have an extensive skillset. I adapt, acquire knowledge, and GSD. It probably helps that I'm passionate AF about marketing. I've been in love and have a deep relationship with WordPress and Adobe Creative Cloud. Me and Elementor are besties. I like hanging out with Illustrator and After Effects like everyday. I also have a crush on Canva, because they're always there for me in a hurry. Convincing CEOs, COOs, and CROs that your skills are worth more money... well that's a case by case basis. A lot of people have skills that deserve more compensation than what they receive. Marketers are just one of many in the salary vs. skills battle.

I wholeheartedly agree, working together as a team is super important if we want to achieve greatness. It's not fair to expect every Graphic Designer, or any professional for that matter, to be amazing at everything. Everyone has their own strengths and weaknesses, and when we work together in a collaborative environment, we can use those strengths and weaknesses to come up with more creative and effective results. Plus, if we stick to strict experience requirements, we might miss out on some talented individuals who bring fresh perspectives and skills to the table. Companies need to realize the value of different experiences and create a place where professionals can shine based on what they're best at. I'm just an ordinary person and a designer, and honestly, I don't really care about counting how many years of experience I have in design. Instead of stressing over the number of years of experience, I think it's better to embrace the journey and the ups and downs that come with it. Because honestly, the number of years doesn't define our story as designers. Let's focus on pushing our limits and being limitless in our creativity. 🧝♀️ 😇 🙏

What Key Traits Do You Value Most When Hiring a Graphic Designer? Hey everyone! 👋 So, let’s dive into something many of us have probably grappled with: hiring a graphic designer. As business people, we all want to find that perfect creative partner who can bring our vision to life. But what exactly does that entail? 🤔 Here are some things you might consider when looking for a graphic designer: Portfolio: Does their style resonate with you? A strong portfo... Source: https://lnkd.in/gih9S26V #mymetric360

The trend goes on and on ! Nowadays a Graphic Designer = ['Web Developer', 'UI/UX Designer', 'SEO Specialist', 'Motion Designer'], basically a whole digital team ! In the past, designers used to specialize rather than aiming to master every skill. It's time for companies to rethink their expectations and move away from seeking all-in-one employees. Achieving greatness in design demands collaborative teamwork rather than placing unrealistic burdens on individuals. Hiring managers should reconsider their approach, opting for more realistic expectations to foster genuine effectiveness.

This post is asking for like 5 different jobs minimum.

In today's job market, job descriptions are becoming increasingly exhaustive wish lists, but companies need to remain realistic in the recruitment process. 1) It's understandable that organizations seek top-tier talent, but the laundry list of qualifications and skills required for some roles can be overwhelming. This phenomenon is not exclusive to one field; it's a systemic issue that affects professionals across the board. 2) Are we inadvertently deterring exceptional candidates by setting unrealistic expectations? The emphasis on a lengthy list of prerequisites might exclude competent individuals who bring unique perspectives and skills to the table. 3) As we navigate the evolving job market, I encourage hiring teams to reassess their approach. Let's prioritize essential skills and qualifications, acknowledging that a candidate's potential often extends beyond a checklist. Striking a balance between expectations and reality will not only streamline the recruitment process but also foster diversity and innovation within our teams. 4) It's important to note that as job expectations increase, compensation often does not keep pace. It is time to recalibrate and ensure fair compensation for skills, which will foster a sustainable job market.

Should also turn water into wine, quickly

So glad to hear this seasoned Art Director write about this. I was just speaking about this the other day myself. After several years of being self-employed as an Art Director and Sr Brand Designer (and subcontracting specialists for various tasks and newer technologies I couldn't do myself), I'm casually looking into working for an agency again. It's been shocking to see so many job advertisements that expect expert experience in many different specialist areas. Graphic Designers are now expected to be 2d designers, 3d designers, UX /UI designers, illustrators, web develop3"ers, web designers, animators, marketing strategists, photographers, photo editors, videographers, video editors, copywriters...the list goes on. It's even more shocking when you see low-ball salaries attached to these roles. As brand strategists/designers we often speak to our clients about niching down (aka it's better to be an expert at one thing, than mediocre at many things), yet how many agencies are trying to hire these multi-specialist generalists, who, let's face it, are probably not multi-specialists and only try to look like that on paper?