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We have been closely following the recent surge in acquisitions of global beauty brands by Japanese beauty companies. This trend, as explored in The Business of Fashion, highlights the strategic shift of Japanese beauty players towards international expansion. The article dives into the key factors driving this trend, including: Growing demand for J-beauty products: Japanese cosmetics and skincare products are gaining immense popularity worldwide due to their innovative formulas, high quality, and focus on natural ingredients. Aging populations in developed markets: As the population ages in countries like Japan, there's a growing demand for anti-aging and preventative skincare solutions, a segment where Japanese brands excel. Consolidation in the beauty industry: The global beauty market is witnessing a wave of consolidation, with larger companies acquiring smaller niche brands to expand their product portfolios and reach. Understanding these dynamics is crucial for investors interested in the future of the global beauty- and #travelretail landscape. https://lnkd.in/gzvMM_p2 #sixthcontinent #japan #beauty #acquisition #globalmarkets

Why Japanese Beauty Giants Are Buying Up Global Brands

Why Japanese Beauty Giants Are Buying Up Global Brands

businessoffashion.com

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