Simon Phillips’ Post

What makes a great strategy? 👉🏽 When your team knows exactly why it’s being created and how to bring it to life #strategy #growth #business #brand

Do you often find yourself pulling out your wallet after falling for one of these lines? 😅 Don’t worry, you’re not alone. We humans are emotional creatures which is why emotional triggers work so well in #marketing Which emotional trigger never fails to work on you? Comment with one of the emoji’s 💰 🔒 😰😬🧩💓👊🏻💪🏻 #learning #emotionalmarketing #emotionaltriggers #infographic #selling #advertising #business101 #marketingstrategy #trust #leadership #value

Video is a powerful way to connect with your customers. When you start on your journey to create video for your business, it's important to have an understanding of what the purpose of your video is. Are you looking to improve brand awareness? Do you want to boost sales? Are you trying to establish yourself as a thought leader? Whatever it may be, try to distill the objective into a single focused sentence that you and your production partners can regularly revert back to, every decision made will move your project forward to reach that goal. Are you looking to create a video for your business? Get in touch to discover if Chuffed is the right partner for you. #VideoSolutions #BusinessVideos #VideoMarketing #SmallBusinessHerts

Did you know Chris Kranz is restoring a boat? It turns out restoring a boat is a bit like improving your business and you can't do that without knowing a few things. Like... 🟢 what you're actually struggling with 🟢 has market niche been saturated 🟢 if you have an effective marketing & brand strategy Now, these are just a few questions that Chris puts forward, read more (link in comments) to find out the rest and challenge yourself on whether you know your business 360 😉 #Business360 #Founders #BusinessDevelopment

Ever watched a line of dominoes fall? That first tiny push sets off a chain reaction. This is how ideas work too. Push that first domino and set things in motion. Your idea could inspire others, leading to a cascade of creativity and innovation. #Partnership #Marketing #Brand #Motivation #Business #Creativity

If you're trying to sell-in brand building to your CFO, Greggs is a great case study to show how brand building can fuel market growth. By combining a dual strategy of penetration and loyalty, the Greggs team increased sales by 20%, as well as improving purchase and consideration scores. Cue happy smiles. 👇 Our top tip for flexing this approach? Start by prioritising penetration to reach scale. Once you've achieved that, introduce a loyalty strategy to maximize your impact. Follow LockSmith for more marketing case studies, research & practical tips to support your business case for brand building. #MarketingTraining #CaseStudy #BrandBuilding #MarketingFundamentals #Upskilling #BrandGrowth

Brand Power is a curious thing. 3 men sit in a room. Your Brand, Your Competition, and the Government. Between them stands the people. All ask the people to give them undivided attention. Who decides who gets the attention? If you believe your brand is King (Market Leader), then why does the Market control your fate? Brand Power resides where the customer believes it resides. And a very Small Brand can cast a very large shadow Don't get obsessed with the competition, or government policies. Get obsessed with the Market. They hold all the power. #CustomerCentricity #ConsumerObsession #MarketLeadership #BrandPower #OutboxExperience

Ever wondered what it'd be like if brands were locked in a real-life Battle Royale? ⚔️ Imagine your favorite brands facing off in a no-holds-barred competition for your loyalty! 🏆 Our founder, shares his insights on this quirky scenario and reveals how brands are already competing in a high-stakes game. Tune in to find out how the digital battlefield is heating up! #DigitalMarketing #ePrimacy #DigitalBattle #Brandcompetition #Marketing #Loyalty #DigitalService #DigitalFaceoff #Brands #BrandFaceOff

Having a great brand personality does not make you the # 1 choice. If your business has this ambition, there are effectively two options. Neither are for the faint hearted, but becoming # 1 takes work. In my next post, I’ll share real examples of brand’s differentiating on product, price and process. I hope it’s helpful or, at the very least, interesting! ⏪️ Did you miss it? Check out my previous post for the Brand Formula that guides businesses to growth. 🧪 Brand Formula > 96 slide strategy deck 🥱 Krystle Evans at SPARK ROAD #strategy #founder #ceo #cmo

"I can't post some of the best work i've ever done" NDA's you know the score, If you don't know what to post about to attract more of those amazing projects This is for you... If this helps you let me know today 😊🙌❤️ #leadgeneration #businessadvice #agencylife #newbusinessopportunities #designagency #webdesigner #businessdevelopment #marketingstrategy #creativeagencies #businessgrowth #goalachievement #Mindset #Branding